“White Paper on Contemporary Chinese Ceremonial Clothing” is released to create a Chinese ceremonial clothing system in the new era
On October 18, the 2021 China Fashion Conference was held grandly in Qingdao. The “White Paper on Contemporary Chinese Etiquette Clothing” has been released with much anticipation.
National strategy and Renaissance are important supports for China’s high-quality economic development. After the General Office of the State Council issued the “Opinions on Implementing the Inheritance and Development Project of Excellent Traditional Chinese Culture”, various market entities in the fashion industry, especially the clothing and textile industry, need to find their home position under the cultural revitalization strategy and give full play to their respective strengths. Comparative Advantage. Among them, industrial strength is a new force in cultural revitalization and the high-quality development strategy of the “14th Five-Year Plan”.
Chinese culture is increasingly moving closer to the center of the world stage. People’s diverse and high-grade cultural needs are gradually increasing, and their needs for a better life are becoming increasingly widespread. The enthusiasm for exploring Chinese etiquette costumes at many levels of society is unprecedentedly high. In this context, led by the China National Garment Association and working with outstanding domestic designers, 22 leading clothing brands including Qipai, Jinba Men’s Wear, Sammet, Yalu, Nanshan Zhishang, Daiyin Textile, and Xtep gathered together at the Beijing Institute of Fashion Technology 6 professional schools and research institutions in the industry, including Li Dangqi, Liu Yuanfeng, Zhang Zhaoda, Bian Xiangyang, Chu Yan, Huang Wei, Guo Pei, Lan Yu, Peng Jing and other 15 well-known experts and designers as consultants, international media WWD Chinese version was invited to participate and co-edited the “White Paper on Contemporary Chinese Etiquette Clothing”.
“Contemporary Chinese Ceremonial Clothing White Paper” is the first in the industry to explore and promote China’s rich clothing culture based on the development and lifestyle of contemporary Chinese society. By proposing dress guidelines for ceremonial occasions, sorting out the knowledge context and application map of “new Chinese clothing”, summarizing practical paths and gathering industry wisdom, we provide practical and functional reference samples to assist cultural empowerment and high-quality development in the new era. .
Culture is the core of fashion
As a kingdom of clothing with a long history, Chinese clothing and Chinese culture complement each other, not only embodying the connotation of etiquette and philosophical concepts, but also showing the connotation of oriental culture and life aesthetics reshaped with cultural confidence. Since the founding of New China, the Chinese nation has made a great leap from “standing up”, “getting rich” to “becoming strong”, which is inseparable from our country’s increasingly prosperous and developing cultural construction. This culture, represented by “new national style” and “new national trend”, is releasing commercial value like never before.
China’s clothing aesthetic culture embodies the great material cultural creation of the Chinese nation’s Yan and Huang descendants. It also embodies and permeates the extremely rich deep rational connotations of Chinese philosophy and aesthetics. Since its birth, clothing has been closely associated with culture. It is both a product and a carrier of culture. The origin of ancient Chinese clothing culture is the root of the clothing culture of China, a land of etiquette. In the development process of Chinese civilization, the appearance of clothing is the most intuitive and realistic reflection of social and historical features.
The apparel industry is in the process of transforming from an industrial manufacturing power to a fashion power. Cultural creativity is an important starting point and focus of industrial transformation. In the current digital economy era, this is still the underlying logic of development.
New culture, new engine
In the past 10 years, the “national trend” blowing in the country and the “Chinese style” popular on the international fashion stage have complemented each other, forming a new cultural ecology with Chinese culture as the core element. In a new period of great changes in global economic development and demand structure, the fashion industry led by culture has become one of the new labels of China’s textile industry, with Chinese culture as the core element. Creative innovation and personalized consumption are rewriting the market structure, and the new cultural concept representing contemporary Chinese clothing is the “new engine” and “wind vane” leading the development of the industry.
Chinese brands are innovating and iterating from within the organization, completing transformation from top to bottom and from the inside out, from “Made in China” to “Intelligent Made in China” Then to “Created in China”, giving clothing products more culture and spirit, and modernizing traditional culture. While Chinese brands tell Chinese stories well, they fully demonstrate China’s cultural confidence.
Textiles and clothing are the carrier of culture and the expression of fashion. A high degree of “cultural self-confidence” has given birth to new cultural formats and extended the fashion culture industry chain. Under this new wave, the fashion industry is showing a new development picture.
The international influence of Chinese clothing
Use clothing as a medium to talk to the world
The competition among countries in the world for comprehensive national strength is becoming increasingly fierce, and cultural strength has increasingly become an important factor in the competition for comprehensive national strength. The cultural creativity and industry soft power of Chinese fashion are based on China’s five thousand-year-old clothing culture.
From the Silk Road to the Han and Tang civilizations, to the textile export of the Qing Dynasty, in every history of Chinese civilization Throughout the ages, there has been a phenomenon of the spread of clothing culture. Thousands of years of Chinese civilization have been carried forward with the inheritance of clothing and etiquette. At the same time, with the global economy, technology, cultural exchanges and struggles. Under globalization, exchanges between China and the international community have become increasingly frequent, and the importance of ceremonial clothing has become increasingly prominent.
New scenes and new mid-range equipment
Under the increasingly prosperous national economy, consumers have become more and more clear about the identification of clothing scenes. Wearing ceremonial clothing rich in traditional Chinese cultural connotations in different scenes has become a common problem faced by consumers and manufacturers about clothes. “Examination questions”, new Chinese clothing in new scenarios, are redefining “huafu”.
Against this background, the white paper captures specific scenes that are more common in work and life, and redefines the new Chinese style in six major scenes: business attire, wedding celebrations, academic uniforms, contemporary Chinese school uniforms, contemporary professional attire, and sports event attire. Clothing etiquette culture jointly responds to the thinking on dressing under the wave of cultural consciousness and cultural self-confidence, from the functional attributes and aesthetic attributes of clothing to wearing occasions, design concepts, style design suggestions, colors, patterns, surface materials, sample styles, etc. Starting from this aspect, we put forward guiding suggestions on clothing design and dressing.
Cultural consciousness and cultural self-confidence accelerate the construction of a win-win ecosystem
“The Fourteenth Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Outline of Long-term Goals for 2035” includes “further increasing the influence of Chinese culture” as the main goal of economic and social development during the “14th Five-Year Plan” period, and will “Building a culturally powerful country” was included in the 2035 long-term goal, and the key task of “in-depth implementation of the inheritance and development project of China’s excellent traditional culture and enhancing the influence of Chinese culture” was further emphasized.
The white paper provides an in-depth understanding of the “Opinions on Implementing the Inheritance and Development Project of Excellent Traditional Chinese Culture” issued by the General Office of the CPC Central Committee and the General Office of the State Council, correctly inherits traditional customs, social etiquette, clothing, and civilized language standards that meet the requirements of modern civilization, and establishes Improve etiquette, etiquette, and courtesy standards in all types of public places and online public spaces.
On a macro level, the white paper highly refines the national policy documents “Opinions on Implementing the Inheritance and Development Project of China’s Excellent Traditional Culture” and “The Fourteenth Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Outline of Long-term Goals for 2035”, and was adopted Policy interpretation helps enterprises correctly understand cultural dividends, correctly inherit traditional customs, social etiquette, clothing, and civilized language standards that meet the requirements of modern civilization, and establish and improve etiquette, etiquette, and politeness standards in various public places and online public spaces.
From a micro perspective, the white paper uses examples of brands such as Zhihe, Ordos, and Gezhongge to describe how to use culture as the starting point through specific links in design, research and development, and cultural marketing. Accurately capture the market explosion opportunities given by culture, and interpret the current traditional culture “hematopoiesis” from multiple perspectives and cross-industry through brand launches, event performances, e-commerce operations, etc., in order to create a unique ceremonial clothing industry, establish cultural consciousness and cultural confidence, and accelerate the construction of a win-win ecosystem.
The world is full of vitality because of colorful civilizations, and civilizations share beauty and beauty because of exchanges and mutual learning. At this time, the dissemination of Chinese clothing culture should practice “not forgetting the original, absorbing foreigners, and facing foreigners”, and showing contemporary Chinese style through contemporary ceremonial clothing and the culture behind it.
“Contemporary Chinese Ceremonial Clothing White Paper” starts from the use scenarios and functional attributes of clothing, gathers the wisdom insights and concept practices of market entities, presents the soft power of Chinese clothing culture, and creates a good environment for the development of China’s clothing and apparel industry in the new era. , to provide assistance for the high-quality development of China’s garment industry during the “14th Five-Year Plan” period.
While releasing the white paper, the China National Garment Association issued an invitation to the entire industry to jointly promote the creative transformation and innovative development of China’s excellent traditional culture, and enhance the cohesion and appeal of Chinese fashion and Chinese culture.
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