Based on quality, polish the “Nantong Home Textile” brand!
Home textiles are Nantong’s iconic traditional advantageous industry, and it is also a unique business card of the city.
The 13th Municipal Party Congress proposed: Support the high-end, intelligent, green and service-oriented transformation of the textile industry to create a world-class textile industry advanced zone. Amplify the global influence of the “Nantong Home Textiles” brand. At the same time, it was pointed out that the construction of a nationalquality strong city model city should be deepened.
Compared with the new blueprint, how can Nantong Home Textiles go better, faster and further on the road of transformation? At the 2021 China Home Textile Quality Conference held in Nantong on the 18th, industry experts, home textile cluster representatives and enterprise representatives jointly explored the development path of the industry and pointed out the direction for the high-quality development of Nantong home textiles.
New needs in the new stage call for quality improvement
At present, our country has entered a stage of high-quality development, and the people have higher expectations for a better life. As terminal consumer goods, home textiles are closely related to a better life. The “China Home Textile Industry Quality Report (2017-2020)” (hereinafter referred to as the “White Paper”) released by the conference shows that the overall spot inspection quality of home textile products has maintained a high level in recent years and has shown a steady upward trend.
“As an important part of home life, home textiles are endowed with more fashion, health, technology and other elements.” Zhu Xiaohong, vice president of the China Home Textile Industry Association, believes that on the basis of the overall improvement of product quality, based on product quality supervision, It is time to improve the quality of the textile industry around new consumption and new demands.
Consumers’ preferences and concerns about products will be the main direction for product promotion and improvement. For example, in the white paper: Bedding sets, consumers are mainly concerned about “broken threads, off-line, hard feel, fading and discoloration, itching, static electricity, matching of sets and core quilts”, etc., and they are paying more and more attention to quality details; in the field of towel products , how to use towels healthily and scientifically and the development of antibacterial, anti-odor, super-soft and other functional functions have become the focus of the industry, and technological innovation has become an important breakthrough for product quality improvement.
With the advancement of the “Carbon Peak and Carbon Neutrality” plan, green environmental protection has also become a keyword for improving the quality of home textiles. “If you fail to meet the environmental certification requirements of relevant countries, you are likely to face problems such as being unable to clear customs and having your products recalled.” Feng Zhaoyan, general manager of TESTEX Swiss Textile Verification Co., Ltd. Beijing Branch, believes that the current home textile industry must focus on building a new green development model. Model can create a new situation in internationalization.
Enterprise entities, improve quality and efficiency and accelerate transformation
Industry quality improvement work involves a wide range of areas, of which enterprises are the main body and the core.
As my country’s reform and opening up deepens and it further integrates with international standards, key enterprises in the industry are constantly improving the supporting management mechanisms while completing ISO9001 and other certification systems. Jiangsu Tanghuang Group has solved the problem of “two skins” between system documents and actual operation documents with the enterprise quality management model of “standard guidance + system first + process escort”. Group Quality Director and Chief Quality Officer Ni Weiping introduced that the company has established and improved an enterprise standard system including technical standards, management standards, and work standards in accordance with the requirements of the “Enterprise Standard System” series of national standards, and implemented standardized management in all aspects of production and operations. . At the same time, he emphasized the importance of process, “A system without process support is just a system hanging on the wall.”
During the “Thirteenth Five-Year Plan” period, the integration of informatization and informatization in the home textile industry accelerated, and intelligent manufacturing became the quality of home textile enterprises. The general trend of improvement. In response to the problem of yarn stripping and thread running after fabric is cut, Shanghai Starfish Home Textiles Co., Ltd. has developed and customized an automatic cutting bed specifically for kit products, which not only ensures product quality, but also greatly saves labor and promotes efficiency improvement. This equipment upgrade case was selected as a typical case of quality improvement in the home textile industry in 2021. The white paper proposes that enterprises should improve quality and efficiency, accelerate the transformation of enterprises into intelligent manufacturing in conjunction with international and domestic markets, and gradually build an efficient supply chain system from automation to intelligent production.
With the goal of improving the quality of small, medium and micro enterprises, Haimen has established the country’s first “Home Textile Quality Cooperative” to provide “one-stop” services for quality infrastructure such as quality, standards, inspection and testing. In the past three years, the number of member units has expanded from 17 at the beginning to 553. Yang Zhaohua, vice president of the ChinaTextile Industry Federation and president of the China Home Textile Industry Association, said that in the next step, the association will use the “quality cooperative” model and the “chief quality officer” system Conduct industry promotion for the starting point.
Cluster development, moving towards the middle and high end of the industrial chain
Home textile Industrial cluster is an indispensable part of the industry and a concentrated expression and manifestation of the intensive development of the industry. Quality improvement at the industrial level is an important aspect of quality work. hand.
In recent years, the China Home Textile Industry Association has conducted research on 28 domestic home textile industry clusters and found that home textile clusters have been promoted by the government, built platforms, and Talent introduction and other measures have frequently highlighted highlights. Accordingly, Zhu Xiaohong proposed that building clusters is still the focus of industrial upgrading in the next stage. We should strengthen policy research and explore cooperation models according to local conditions; combine industrial advantages to make up for weaknesses; promote regional digital manufacturing and service capabilities; adhere to the principle of “government guidance, enterprise The main tone is “responsibility and association assistance”, integrating both integration and innovation.
Since the Jiangsu Nantong International Home Textile Industrial Park was established in November last year, it has continued to strive to build a world-class home textile industry cluster with the largest scale, the best quality, the most comprehensive platform and the latest business formats. Qian Suomei, deputy secretary of the Party Working Committee and director of the management committee of the park, said that the park will use enhancing innovation and creativity as an engine to promote high-quality development of R&D and design; based on making the real economy bigger and stronger, it will promote high-quality development of the manufacturing industry; Guided by accelerating markettransformation and upgrading, we will promote the high-quality development of new business formats; we will promote the high-quality development of new cities based on the integrated development of ports, industries and cities.
If the “Quality Cooperative” model is about “keeping the bottom line”, then the Municipal Market Supervision Bureau organized and carried out the “Flagship Pilot” action this year to promote the development of the high-end textile industry around “raising the line”. With the goal of comprehensively expanding and strengthening key industrial chains such as textile fabrics, chemical fibers, and high-end home textiles, the bureau will implement the layout of standard improvement guidance, quality brand strengthening, and intellectual property rights Three major projects, one enterprise and one policy lead the high-quality development of enterprises above designated size.
Using clusters to drive the industry, Nantong Home Textiles’ development trend of competing in the world and leading the way with flagships is gradually taking shape.
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