Focus on the youth of Generation Z and analyze the fashion codes of the new era

Focus on Generation Z and pay attention to youth theory

Facing the fluctuations of the global economy in the post-epidemic era, the entire fashion industry is experiencing unprecedented challenges and opportunities. At this time, we need to be more proactive in sensing the new fashion concepts of the new generation of consumers, drawing fresh strength from them, and inspired by them, we need to actively develop a more sensitive and diverse aesthetic, and deeply explore new ideas for fashion clothing!

To this end, the China National Garment Association joined hands with Ningbo Peacebird to establish the “China Contemporary Youth Fashion Research Center”. On October 21, it was hosted by the China Contemporary Youth Fashion Research Center and co-organized by the Ningbo Garment Association and Boyang Research Institute. Maker 157 The “Youth Talk” salon hosted by the Entrepreneurship and Innovation Park was successfully held. Fashion friends were invited to share an ideological salon about youth fashion. Through Youth Talk, we hope that we can gather with brand managers who care about creation and innovation to discuss and share together. Find opportunities to innovate and inspire sustained action.

This “Youth Talk” salon specially invites Chen Guoqiang, director of the Expert Committee of the China National Garment Association, deputy director of the Brand Work Office of the China Textile Industry Federation, and deputy secretary of the China National Garment Association. Qu Fei, Director of the General and Brand Development Department, Mao Yihua, Secretary General of Ningbo Garment Association, Cai Guopeng, Peacebird Administrative Director, Office Director, and Vice Chairman of the Trade Union, Zhang Huidi, Director of the Organization and Talent Office of Boyang Holdings , Shen Yu, general manager of Ningbo Yiwuqi Investment Co., Ltd. and head of Maker 157 Park, came to the scene to listen to the trendy ideas from young people.

Gathering artistic creativity to subvert fashion again

We hope that through this “Youth Talks” salon event, more young people in China’s garment industry can speak out. This salon specially invites young pioneers from the industry who continue to think and act. They will use their real action examples in the form of a themed talk show to launch their proposals on fashion and inspire more thinking about creation and innovation in the fashion industry. Li Xuefei, deputy director of the Brand Development Department of the China National Garment Association, served as the speaker. It also attracted more than 60 young brand managers from many clothing brands such as PEACEBIRD, SEPTWOLVES, PELLOCHENG, FIG, AIMER, Ameili, and Zhuang Ji. People, designers and entrepreneurs discuss the new era and new fashion together. Behind the analysis of new youth, Maker 157 brings together countless artistic ideas from Generation Z humans with its creative and novel space art, allowing fashion trends, artistic creativity, and fashion brand thinking to complement each other here, allowing everyone to inspire each other and think together.

Deputy Director of the Brand Work Office of China Textile and Apparel Federation

——Qu Fei, a post-80s generation

We are used to referring to contemporary youth as Generation Z, but the eldest among the legendary Generation Z is already 26 years old. Whether it is in terms of cultural circles or consumption habits, they have opened a new era. Their research and analysis have never stopped. Mr. Qu Fei proposed a proposal on “On the correct way to open up after 1995–Fashion in the eyes of young people” to explore the exploration, attempts and reflections of young people of different generations in the cultural field.

Founder of Sancun Shengjing Brand

——Zhang Sutu, born after 1995

“National style” has been a hotly debated topic in the past two years. It used to be that when we commented on a person’s clothing, we said it was “very foreign”, but now the most popular people in our fashion circle are those who have Chinese traditions. Elements of national style works, “national style” represents the fashion of the times, and fashion is classic and eternal. Mr. Zhang suddenly issued a motion with “Chinese style – let us play together”, through youth fashion and Chinese classical charm Integrate and promote traditional Chinese culture and play with fashion and national trends.

Director of Figo Group

——Shi Mei, born after 1985

As China’s private enterprises gradually enter the inheritance period of alternation between the old and the new: the second generation of entrepreneurs gradually rises and enters the stage of the times. Although the “second generation” also stands on the shoulders of their parents, they bear greater responsibilities and pressures. Ms. Shi Mei proposed a motion titled “Second Generation Founders Finding a Balance between Family and Work” to explore how the second generation of founders can resolve intergenerational differences with business families, balance family relationships with work, and truly be themselves and do what they want to do. matter.

iziRetail Research Consulting Director

——Sang Yuan, born in 1985

Ms. Sang Yuan’s love for business and curiosity about new things have made her observe and think a lot about the consumption of Generation Z. She has also seen the emergence of many domestic new brands and the innovation of commercial real estate, which are leading the current young consumption. . Ms. Sang Yuan launched the proposal with “Sharing of Consumption Trends and Business Innovation in the Z Era” to analyze what young people think and love.

Deputy Secretary-General of China Independent Fashion Designer Brand Business Alliance

——Continued to the post-80s generation

Ms. Xu Yang, brand partner of AnyShopStyle, China’s first omni-channel fashion exhibition and sales platform focusing on designer brands, “Fashion attitude is the password for us to identify each other.” Young outstanding designers all have their own fashion attitudes and opinions. , analyzing her life from a personal perspectiveA personal label identified in fashion.

The “Youth Talk” salon is a relaxed and open activity for young people. We try to make this event an interactive activity among young people, rather than a simple didactic sharing. After the guests shared, there was a blind box Q&A session. Fashion partners from various brands raised their questions about new fashion. The guests gave answers based on their understanding of their respective fields. In one afternoon, a group of interesting souls and a young people The collision of ideas inspired and touched everyone present.

Breaking the wall and restarting in the new era, creating fashion

This “Youth Talk” fashion salon was broadcast live online at the same time, and received a total of more than 16,800 clicks, achieving a very enthusiastic response. In a lively and lively format, this salon provides entrepreneurs in various fields of textile and clothing with opportunities for high-level, high-level, and high-value dialogue and thinking.

This event revealed how the rules, paths, and infrastructure for individual and organizational innovation have changed in the ever-changing environment of the times, and provided solutions to deal with them. By communicating with those who are keen, active, and pioneering Brands and young creators share the same conspiracy, continue to initiate issues and proposals, use actions to break through the barriers of the times, and create innovations.

There is no end to the development of fashion trends. As a young consumer, have you seen a familiar figure among them? As colleagues in the fashion industry, are you ready to welcome the new generation of fashionable youth? In a new era full of risks and opportunities, China Contemporary Youth Fashion Research Center and we will continue to focus on and explore in depth with more partners to help Chinese fashion youth and the industry resonate at the same frequency and achieve mutual success!

I hope that we can all move forward together, be passionate and shine, and take responsibility and contribute to the new era we live in and the fashion industry we love. Lu Xun said, “As long as the lighthouse in our hearts does not go out, we can continue to sail along our own route”! No matter how far you go, I hope you will always be young!

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