Beifu Design 2022 Beijing Winter Olympics and Winter Paralympics series uniforms released
On October 27, the 2022 Beijing Winter Olympics and Winter Paralympics series uniforms were released in Beijing.
The 2022 Beijing Winter Olympics uniforms are divided into three types: staff uniforms, technical official uniforms and volunteer uniforms. As an important part of the Winter Olympics image and landscape design, they convey the overall temperament of Olympic workers and participants The spiritual outlook has become a flowing landscape. According to reports, the costume interpretation at the press conference was completed by students majoring in fashion performance at the School of Fashion Communication, Beijing Institute of Fashion Technology.
Zhou Zhijun, Secretary of the Party Committee of Beijing University of Fashion Technology, Jia Ronlin, President, and relevant experts and teachers from the design team were invited to attend the uniform equipment conference for staff, technical personnel, and volunteers of the Beijing 2022 Winter Olympics and Winter Paralympics. The uniforms for the 2022 Beijing Winter Olympics and Paralympics were designed by He Yang, director of the National Costume Museum of Beijing Institute of Fashion Technology, director of the Olympic Costume Culture Research Center, and doctoral supervisor. He Yang told us the story behind the design work.
Chinese elements spread Chinese beauty
According to He Yang, according to the design requirements, the visual elements of the uniform design for the 2022 Beijing Winter Olympics were taken from traditional Chinese landscape paintings and the “mountain shape of the competition area” in the core graphics of the Winter Olympics. Ink painting is an important foundation of Chinese culture. It has a profound and broad spiritual carrying capacity and unlimited space for aspirations. The application of Chinese traditional cultural elements such as ink art to the Winter Olympics uniforms contains the cultural essence and unique artistic conception of thick ink and light colors, from complexity to simplicity. Paying attention to landscapes symbolizes the noble character of a gentleman’s personality and is the embodiment of the Chinese people’s philosophy and values of loving nature and living in harmony with nature.
He Yang said that similar graphics and different colors are the basic means for uniforms to distinguish people of different identities while ensuring visual identity. The uniforms of staff and technical officers are distinguished by different landscape positions and color changes, which are solemn and grand; the volunteers’ uniforms contain graphics of landscapes and amplify the Great Wall elements in the core graphics. The dynamic composition of diagonals forms a continuous flow. , jumping, aggressive and upward visual image.
The gray ink image in the uniform tops is derived from the “Great Wall Gray” in the Beijing Winter Olympics color system. Extended from the color system of the 2008 Beijing Olympics, “Great Wall Gray” reflects the continuity and value of the Beijing Olympics legacy. Such a color that combines the characteristics of Olympic heritage and the spirit of Chinese culture connects the Beijing Summer Olympics and Winter Olympics, and reflects the style of the “Double Olympic City” through the clothing of volunteers.
The “Xiaguang Red” in the uniforms of staff and technical officials also comes from the Beijing Winter Olympics color system. “Xiaguang Red” is taken from the rising sun and rays of light in Beijing in winter. It is a symbol of warmth and hope and embodies the enthusiasm and dedication of Olympic staff and technical officials. The color combination of black, white, gray and red contains the color intention of persimmon red dotted in the white snow and ice in Beijing in winter, which is beautiful and auspicious. Black and red were also the colors of the uniforms for worshiping heaven and earth in ancient China. They were the highest-level ceremonial colors, expressing the etiquette and civilization of China as a country with great clothing and clothing.
The “Ji Blue” in the volunteer uniforms is the color of Ji Blue glaze, a traditional Chinese ceramic treasure. It has a calm color and a gem-like luster. Blue is lively and vivid, suitable for the color matching of volunteer clothing.
“Auspicious Snow White”, as the harmonious color of the uniform, symbolizes the purity and nobility of the world covered by white snow. The auspicious saying “Auspicious snow heralds a good harvest” also coincides with the Spring Festival when the Beijing Winter Olympics will be held.
“Fashion + Function” demonstrates the power of design
He Yang introduced that the design of uniforms for the 2022 Beijing Winter Olympics and Winter Paralympics must not only differentiate between groups of people, but also fully meet specific functional needs such as warmth and cold resistance. The clothing should perfectly reflect the visual elements of the cultural characteristics of the host country, make it elegant and appropriate, be eye-catching and easy to identify, and avoid being submerged in a colorful environment. The style and fabric of the uniform should have basic functionality, and the materials and craftsmanship should be lightweight and warm. He Yang said: “This means that seeking innovation and breakthroughs amid restrictions is the special mission of the Winter Olympics uniform design work.”
In terms of craftsmanship, uniform design fully takes into account the balance between graphic integrity and effectiveness of wearing functions. Finding the combination of stability and dynamics is the key to design. In addition, the color of the pants and the hem of the top are consistent, which creates a perfect visual effect of elongating the legs, which can modify and beautify the proportions of the human body.
Functionality takes into account both fashion and popularity, making the uniform style meet the wearing needs of people with different body types, making it universal and more beautiful. The pattern production of uniforms adopts pattern positioning design to ensure the maximum design effect and also reduces the difficulty of production and processing.
Originating from the Double Olympics, the mission is worthy of the design responsibility
As the designer of a series of uniforms for the 2008 Beijing Olympics and Paralympics, as well as clothing for the torch relay, He Yang also designed the in-cabin work clothes, sleeping bags, and ground warmth for the Shenzhou 7, Shenzhou 9, and Shenzhou 11 astronauts. The device won the Science and Technology Award of the People’s Republic of China in 2008.�The title of “Advanced Individual in Science and Technology Olympics” was awarded. In 2020, she participated in the design of the ceremonial costumes for the entrance ceremony of the Chinese sports delegation at the Tokyo Olympics. At the recent Beijing Winter Olympics torch welcoming ceremony, the 2022 Beijing Winter Olympics torchbearer costumes designed by it also demonstrated the design strength of BNSF.
On the occasion of the 100-day countdown to the 2022 Beijing Winter Olympics and Winter Paralympics, the release of a series of uniforms has once again attracted the attention of the world. This is another piece of work handed over by Beifu to ensure the national major projects and shape the service of universities. A brilliant answer to the country’s cultural image.
It is understood that in May 2020, Beijing Institute of Fashion Technology accepted and attached great importance to the solicitation for visual appearance design of uniforms and equipment for the 2022 Beijing Winter Olympics and Paralympics officially released by the China Fashion Designers Association, and established a school-based A work guidance group headed by the leader and an expert guidance group composed of professors such as Liu Yuanfeng; organized professional teachers and senior graduate students from the School of Fashion Art and Engineering, School of Fashion Art and Engineering, National Costume Museum and other units to design and Contribute. After multiple reviews, the three design plans of our school’s teacher team entered the top five. He Yang’s design was selected as the final plan.
He Yang said that participating in the clothing design work for the Beijing 2022 Winter Olympics and Winter Paralympics is a process of professional practice and learning and improvement. As a major national image design project, the Winter Olympics uniform series involves the needs of all parties and has extremely high political requirements. For designers, persistence is the most important quality. Adhere to professionalism, grasp the policy direction, pursue perfection in the process of balancing the needs of all parties, build cultural confidence, and perfectly integrate Chinese traditional culture, art and Olympic spirit into specific uniform design practices. This is the mission of Chinese designers and responsibility.
Fashionable Beijing clothing helps Olympic Games
It is reported that Beijing Institute of Fashion Technology has completed a series of clothing for the 2008 Olympic and Paralympic Games, the official uniforms and torch relay clothing for the 2014 Nanjing Youth Olympic Games, the clothing design for the leaders of the 2014 APEC meeting, and the 2016 Rio Olympics torch relay. Series costume design, costume design for the “Beijing 8 Minutes” theatrical performance at the closing ceremony of the 2018 Pyeongchang Winter Olympics and other important work. In order to better serve the clothing design related to the Beijing 2022 Winter Olympics, promote the inheritance of the clothing culture of the Chinese nation, cultivatetalents and lead sports fashion, in May 2018, in Beijing With the support of the 2022 Winter Olympics Organizing Committee, Beifu established the “Olympic Clothing Culture Research Center”.
The center, headed by He Yang, aims to integrate government, universities, scientific research institutes, industries, enterprises and other resources, and give full play to its advantages in industrial resource integration, clothing culture research and design application, clothing technology research and development, etc. Create an open research platform, construct a research system on clothing culture in major events and activities in China, and bring Olympic culture and Olympic spirit into campuses and classrooms, which not only achieves the purpose of education but also adds useful assistance to the Olympics. This is an important measure for Beijing Institute of Fashion Technology, the only public fashion higher education institution in China, to use its own characteristics and advantages to serve the national strategy.
Based on the actual needs of the 2022 Beijing Winter Olympics, the Beijing Institute of Fashion Technology promoted cultural research and design innovation in clothing from the perspective of the overall Olympic image landscape system, and carefully designed a series of Winter Olympics uniforms to showcase the image of a great country. It demonstrates the magnificence of a great country and is a concentrated expression of the national spirit and cultural confidence.
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