“Guangdong Provincial Intangible Cultural Heritage Workstation (Clothing and Accessories Workstation)” settled in Guangdong Clothing Association
In recent years, the Guangdong Provincial Clothing and Apparel Industry Association has carried out a lot of basic work in the protection and inheritance of intangible cultural heritage, including comprehensively sorting out relevant information on Guangdong textile and clothing intangible cultural heritage projects and accumulating a wealth of inheritance site services. Based on experience, it has established intangible cultural heritage cooperation with several corresponding poverty alleviation provinces in Guangdong, organized Guangdong design forces to promote the revitalization of intangible cultural heritage in many places, and created the Bay Area (Guangdong) Fashion Culture Week to build an intangible cultural heritage fashion display and promotion platform to promote excellent traditional culture and help Revitalization of cultural tourism industry. At the same time, the association is also exploring the creation of an “Intangible Cultural Heritage Digital Exhibition Hall” to help protect, disseminate and innovate intangible cultural heritage through digital means.
On October 30, the 2021 Bay Area (Guangdong) Fashion Culture Week opened in Guangzhou. With the theme of “Fashionable Bay Area·Intangible Cultural Heritage New Creation”, this cultural week will showcase innovative intangible cultural heritage clothing, promote the integration and innovation of intangible cultural heritage and fashion, and promote the activation, inheritance and value transformation of intangible cultural heritage.
At the opening ceremony, the Guangdong Provincial Intangible Cultural Heritage Workstation (Clothing and Apparel Workstation) held a tribute ceremony to the older generation of textile and clothing intangible cultural heritage inheritors, a display of the works of the Guangdong Textile and Clothing Intangible Cultural Heritage Promotion Ambassador, and the release of intangible cultural heritage innovative clothing themed works. It shows the new charm of the deep integration of intangible cultural heritage and fashion, and interprets the new advancement of traditional culture passed down from generation to generation.
At the same time, the third Guangdong Textile and Clothing Intangible Cultural Heritage Promotion Ambassador was launched. As intangible cultural heritage fashion disseminators, they integrate intangible cultural heritage elements into designs, allowing the ancient “intangible cultural heritage” to move into more people’s lives in a smart manner.
This cultural week will last for 10 days and will hold 20 themed activities to showcase the innovative achievements of intangible cultural heritage in the Guangdong-Hong Kong-Macao Greater Bay Area, promote cross-border cooperation on intangible cultural heritage, encourage more designers to innovatively apply intangible cultural heritage skills, and convey the national heritage The charm of combining trendy culture and fashion promotes the integrated development of the fashion culture industry in the Greater Bay Area.
After the Guangdong Provincial Intangible Cultural Heritage Workstation (Clothing and Apparel Workstation) is officially established, it will be committed to promoting multi-party cooperation and cross-sector integration in the protection of intangible cultural heritage under the guidance of the Intangible Cultural Heritage Division of the Guangdong Provincial Department of Culture and Tourism, and attracting widespread participation from social forces. , through the Bay Area (Guangdong) Fashion Culture Week platform, link intangible cultural heritage resources across the country, create a “nationally influential brand event focusing on intangible cultural heritage display and exhibition”, and provide public welfare services to intangible cultural heritage brands that are philanthropic and interested. Display platform to continuously and fully promote the revitalization of intangible cultural heritage.
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