Hefei Yaohai: Release of China Original Fashion Design Town Plan

Fashion shows, original design, personalized customization, industrial Internet… Regarding the employment, entrepreneurship, consumption, and cultural imagination in the clothing industry, perhaps because of China Original clothing design town and “dreams come true”. On the afternoon of November 3, the 2021 Anhui Fashion Street Industry Development Summit and China’s Original Clothing Design Town were held by the Yaohai District Government of Hefei City and the ChinaTextile Industry Federation Circulation Branch. The planning conference was held in Hefei, and the scale of China’s original clothing design town was unveiled. Representatives from the Anhui Provincial Department of Economics and Information Technology, the Department of Commerce, Hefei City, Yaohai District, as well as industry associations such as China Textile Industry Federation and China Fashion Designers Association, professional markets, and enterprises attended the conference.

China Original Fashion Design Town is located in Yaohai District, Hefei. It is not only the cradle of Hefei’s industry, but also the master of Hefei’s business and trade industry. It has 33 professional shopping malls of various types covering the entire province and radiating to East China, and has traditional industries. A good industrial foundation for transformation and upgrading. The China Fashion Original Design Town launched this time aims to cultivate a world-class original design industry, focusing on the three major themes of “new economy, new consumption, and new culture and tourism”, integrating Anhui’s clothing industry resources, implementing renovation and transformation, and promoting clothing Iterative upgrading of the industry. The overall scope of the project is about 3 square kilometers at the intersection of Zhanqian Road and Shengli Road, creating a “core kinetic energy area + market cluster area” for the iterative upgrading of China’s garment industry; the core area of the project is located in an area of about 1.5 square kilometers on both sides of Zhanqian Road. Create “new economic driver of original design + new consumer cluster in the 100-billion business district + new cultural tourism portal for fashion experience”; the project launch area, with Wuzhou Mall as the main body, will create “old industrial base industrial transformation demonstration area, old city renewal demonstration area” , an integrated development demonstration area with high quality development of 100 billion yuan.

Yaohai District, where the project is located, has established a leading group for the special construction and promotion of China’s original clothing design town to gather various professional forces to accelerate the early stage of the project and strive to start construction as soon as possible.

At the press conference, participating entrepreneurs, industry executives, associations and organizations gave speeches and exchanges around the theme of “original fashion vitality”. Under the background of the integration of the Yangtze River Delta, Anhui’s textile and clothingindustrial clustering, integration, high-end and digitalization will be promoted. China’s original clothing design town will become the centerpiece of Anhui’s fashion district. The new cover has become the consensus of all parties.

A series of textile and garment industry talent signings and project cooperation signings were held at the press conference, marking the simultaneous advancement of Yaohai District project construction and “double recruitment and double introduction”. The People’s Government of Yaohai District of Hefei City has signed strategic cooperation agreements for talent in the apparel industry with Zhejiang University of Science and Technology, Anhui Agricultural University, Anhui Engineering University, Hefei Normal University, Anhui Vocational and Technical College, and Anhui Fashion District and Jiangsu Province and Zhejiang Province Fashion Designers Association. The Yaohai District People’s Government signed a contract with the project unit and the “double recruitment and double introduction” project unit to reach a cooperation project. Anhui Huaipu Commercial Operation Management Co., Ltd. signed a strategic cooperation agreement with a famous designer.

This press conference simultaneously demonstrated Hefei Yaohai’s achievements in building Anhui fashion neighborhoods and integrating Anhui’s clothing industry chain. It also held the 2021 Anhui Province Excellent Independent Clothing Brand Award Ceremony and Anhui Original Brand Clothing Show Display. On November 16, 2020, the Yaohai District Government won the China Textile and Clothing Circulation Award – Special Innovation Award for Transformation and Upgrading. In April 2021, Anhui Fashion Street Baoye Home Textile Plaza won the title of China’s Most Commercially Valuable Textile Professional Market. In July 2021, Anhui Fashion Street Its Anhui Baima Garment City, Baoye Home Textile Plaza, China Green Plaza and Sijiqing Garment City made their grand appearance at the Anhui International Textile and Garment Industry Expo.

Focusing on the new positioning and new requirements given to Yaohai by the Hefei Municipal Party Congress to “build an old industrial base industrial transformation demonstration area, an old city renewal demonstration area, and a high-quality development 100 billion area”, Yaohai District focuses on promoting industrial transformation, Urban renewal and high-quality economic development. As an important action to implement this new positioning and new requirements, China Fashion Original Design Town will focus on the three major themes of new economy, new consumption, and new culture and tourism, actively explore the development of the clothing industry in the development of industrial Internet, strive to improve the high-end supply chain, and create “Hefei Fashion Center”, a new cluster of China’s original + digital clothing industry; drives the upgrade of clothing consumption and creates a “Hefei Fashion Showcase” with good looks, youthful style, and vitality; drives the transformation of cultural and tourism value, and creates high-value cultural, business and tourism integrated development “Hefei Fashion Living Room”.

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