Scottish Pavilion Debuts at CIIE Innovation and Classics Help Sustainable Development of Fashion Industry

On November 5, the 4th China International Import Expo kicked off at the Shanghai National Convention and Exhibition Center. The Scottish International Development Bureau made a stunning appearance with 14 Scottish lifestyle brands to provide support for China. The buyers brought a “Scottish feast” that combined exquisite flavors and exquisite craftsmanship.

Scottish lifestyle brands appear at CIIEDeepen business cooperation with Chinese enterprises

▲Mr. Hu Keding, British Consul General in Shanghai, delivered a speech

On November 6, Chris Wood, the British Consul General in Shanghai, attended the opening ceremony and delivered a speech. He particularly praised the achievements of economic and commercial cooperation between China and Britain in recent years, and said that “the British government attaches great importance to the good relations between Scotland and China.” Trade relations. It is hoped that by participating in the CIIE, a national event, the business cooperation between Scottish enterprises and Chinese enterprises can be further deepened.

Xue Yingjie, assistant to the president of Greenland Group and general manager of Trade Port Group, the strategic partner of the Scottish International Development Bureau for the CIIE, said in a speech that Greenland Group will maintain close contact with Scottish enterprises through the Greenland Trade Port (Hongqiao) international trade public service platform. We will continue to enrich imported categories, expand import scale, and promote high-quality products from Scotland to Chinese consumers in an all-round way.

“Scotland, as the host of the 26th United Nations Meteorological Conference, is constantly using policy and industrial management as the starting point to lead the world towards a ‘low-carbon economy.'” Cui Yueqin, Scotland’s trade representative for fashion consumer goods, said, “In the field of fashion consumer goods, Many local brands ensure the greenness and environmental protection of every production link through the optimization and bold innovation of technology and production processes, giving Scottish fashion consumer goods a unique warmth and power.”

Dai Pinghua, one of the exhibitors in the Scottish pavilion and general manager of TRESPASS, delivered a speech introducing the long history and brand culture of Trespass. “As a representative of Scottish enterprises in China, I have witnessed the gradual growth of China’s consumer market and the continuous optimization of the business environment. The fact that this year’s CIIE can be held as scheduled fully demonstrates the vitality of the Chinese economy and China’s determination to continue to open up to the outside world. , and it also strengthens our confidence in continuing to delve into the Chinese market.”

▲From left to right: Dai Pinghua, general manager of TRESPASS, Hu Keding, British Consul General in Shanghai, Xue Yingjie, assistant to the president of Greenland Group and general manager of Trade Port Group, Cui Yueqin, trade representative of Scottish fashion consumer goods

In 2020, Scotland’s exports of fashion consumer goods to China have increased by more than 15%. More and more Scottish companies hope to promote business cooperation with Chinese companies by participating in the CIIE and bring more high-quality and sustainable food, wine, and fashionable consumer goods to the Chinese market. This is also the second consecutive year that the Scottish International Development Agency has led a team to participate in the exhibition. This CIIE provides Scottish companies with a high-quality business platform to discuss and cooperate with Chinese companies, allowing both parties to have more in-depth practical feasibility and potential opportunities.

Salute nature with creativity and ingenuityIt’s time for Scotland!

From November 6th to 10th, “SCOTLANDISNOW Scotland·It’s time!” The wonderful collision of innovation and classics creates a magical spark of inspiration. 14 Scottish lifestyle brands gathered at the Scottish Lifestyle Pavilion of the Shanghai National Convention and Exhibition Center to bring an immersive experience of Scotland’s multi-dimensional elegant time and space to exhibition guests. Here, the gentleness and greenness from Scotland are embodied: four ready-to-wear brands, such as the century-old cashmere brand Johnstons of Elgin, and the small but beautiful Scottish Fair Isle jacquard sweater brand Eribe; shoes and bags are made of Scottish Harris tweed. There are 5 shoe and bag accessories brands, including Islander, and ROCIO, which adheres to niche environmentally friendly design concepts; 3 fragrance skin care brands, including Essence of Harris, which is inspired by the mountains and islands of Scotland, and 2 outdoor sports brands, including Trespass.

The textile industry is an important pillar of Scotland’s economic development. When you think of textiles, what comes to mind? Keywords such as softness and warmth are presented to you one by one by ERIBé. The “Fair Isle sweater” originated from Fair Isle in northern Scotland. It is a sweater with a special jacquard pattern knitted by local women from wool. ERIBé brings this traditional pattern back to life through its modern designs. Using centuries-old knitting techniques and the highest quality natural yarns, which are extremely soft and provide an excellent wearing experience, we are committed to creating luxurious and modern knitwear. In ERIBé, with colorful colors and complex and beautiful patterns, there is always one that can accurately “snipe” your aesthetics, allowing you to easily release your stunning charm!

What wonderful reactions can tradition and innovation produce in Scotland? The answer is – environmentally friendly luxury. from �The brand Essence of Harris, headquartered on the Isle of Harris on the west coast of Scotland, is committed to creating high-quality and purely natural products, demonstrating the fine tradition of “handmade and made with care” in the Scottish island region.

During the CIIE, Youku, Xinhua News Agency Live Cloud, Sina, First Textile Network and other platforms conducted simultaneous online live broadcasts of the Scottish Lifestyle Pavilion, showing the unique charm of Scottish fashion life from multiple perspectives. Audiences can interact at close range through the Internet without leaving home, and enjoy the unbounded blend of Scotland’s century-old elegance and innovative power.

Scottish fashion consumer goods companies are committed to pursuing a balance between nature and fashion, achieving sustainability goals through innovative manufacturing technologies and using sustainable fibers wherever possible to reflect the common vision of “sustainable development”. In the future, the coordinated development of China and Scotland’s fashion lifestyle industry supply chains will be closer, more efficient, and more sustainable, achieving shared opportunities, complementary advantages, and win-win development.

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