How can green development solutions be more effective? Keqiao’s daily fashion activities explore new ideas

The proposal of carbon peak and carbon neutrality goals have had a profound impact on social and economic development, production and management methods, and life and consumption concepts. As the main force in implementing the “double carbon” goal of the textile industry, enterprises urgently need to develop ecologicalenvironmental protection layout through institutional innovation, technological innovation, and product innovation, and promote the high level of industrial green cycle font color=”#FF8040″>Qualitydevelopment.

On November 8, Keqiao Daily Fashion – “Green development path for textile enterprises under dual carbon goals” fashion exchange event was launched in Keqiao, Shaoxing, Zhejiang. At an event held by the China Women’s Clothing FabricFashion Trends Research Institute, four experts analyzed the trends of textile industry enterprises from the dimensions of industrial transformation, circular development, product demand and brand marketing. Opportunities and challenges on the road to achieving the “double carbon” goal. Nearly fifty management, R&D, design and sales personnel from Keqiao textile companies such as Enhe Textile, Shaoxing Shilu, Luwen Textile, Yisha Textile, Yongsheng Industry and Trade, Xiao’azhang Textile, Zhejiang Yuhua and other Keqiao textile companies attended the event this event.

Expert opinions, multi-dimensional exploration of green development paths

Hu Kehua, deputy director of the Social Responsibility Office of the ChinaTextile Industry Federation, passed the governance of sustainable development of the global textile industry in “Industrial Structural Adjustment and Transformation under Dual Carbon Goals” Interpretation of the current situation and six major carbon emission reduction routes proposes four basic actions for climate action: establishing a dual-carbon leadership group, participating in a climate training camp, completing a carbon emission baseline survey, and formulating a dual-carbon target action plan.

“‘Recycling’ and ‘zero waste’ are effective solutions to reduce the huge waste in the fashion industry.” Tan Yaxing, founder and CEO of MSC Consulting, conducted a speech with the theme of “Sustainable Fashion, From Circular Economy to the Future” speech. He proposed that companies need to truly reach and impress consumers through complete sustainable solutions from strategy, production to external communication.

Liu Shiliang, project manager of R&D and promotion of functional additives of Demei Chemical, said in “Demand for Functional Textiles in the Post-Epidemic Era” that the epidemic has promoted the development of healthy consumption concepts, and consumers are more inclined to functionality, health and safety, and safety protection. Or comfortable and natural textile products, and proposed five hot directions of functional textiles: antibacterial textiles, hyaluronic acid, anti-UV, mugwort finishing, and tea tree oil finishing.

Duan Wuhai, the person in charge of Semir Apparel InnovationNew Materials, pointed out in “Sustainable Development Marketing of Clothing Brands” that textile and clothing materials are accelerating towards low pricesCarbon fibermaterial transition, companies must grasp multi-faceted market dynamics, increase product functionality and visible selling points, meet the diverse needs of consumers with precise marketing and promotion, enhance brand power, and achieve sustainable corporate development.

As an important supporting activity of Keqiao Daily Fashion, in the “Keqiao Fashion Lecture Hall”, Liu Xiangdong, deputy general manager of Guangdong Xinhui Meidanylon Co., Ltd. By analyzing the degradation methods, production processes and product advantages of biodegradable nylon 6 fiber, the application prospects of biodegradable products and the research and development directions in theory and technology are proposed.

Operation Keqiao, new dual-carbon ideas open up new horizons

A series of wonderful on-site speeches and online sharing activities have injected new ideas and new momentum into the deep integration of Keqiao’s textile industry chain and innovation chain, and promoted the green and low-carbon transformation and sustainable development of textile enterprises.

Li Qinglei, general manager of Zhejiang Enhe Textile Technology Co., Ltd., said that he has benefited a lot from today’s sharing. In the future, the company will consider more natural, environmentally friendly and excellent performance cellulose fibers and functional raw materials as the core for fabric development. and marketing strategy formulation, and take active actions with green and sustainable development as the strategic goal.

Li Yujuan, business manager of Shaoxing Dier Textile Co., Ltd., said that when developing products, the company will focus on the connection between products and environmental protection, avoid unnecessary waste during the production process, and achieve refined management in every link. “Today’s course gave us a better understanding of the feasibility of building a green industrial chain and the value of self-improvement. In the future, we will follow the general direction of industrial development, improve the green environmental value of products, and make it traceable and traceable.”

Dongdi Textile Manager Ye Jinxiao said that the proposal of the “double carbon” goal has given environmentally friendly fabrics a broad market prospect, but realizing green production in the entire industry still requires a process. “As Teacher Tan said today: You can start at any node; there are opportunities at any end. As a textile enterprise, we will reduce carbon emissions from many aspects such as product design, fabric production, logistics and transportation, and garment processing. , to help achieve carbon neutrality.”

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