Shantou City’s 100-billion-level textile and apparel industry strives to reach the “200-billion-level” level
Starting from family workshops and “three to one supplement”, the textile and clothing industry, which was almost blank in the past, has continued to develop for more than 40 years and has become a characteristic industry with the largest proportion of Shantou’s manufacturing industry and a complete supporting system. In 2020, the total output value of the city’s textile and clothing industry has exceeded 100 billion yuan, and the output value of underwear and homewear accounts for about 40% of the national subdivision industries, with obvious regional advantages and characteristics. Recently, based on the concept of “building a city with industry and strengthening the city with industry”, the Municipal Party Committee and Municipal Government proposed to build a new industrial development pattern of “three new, two special and one big”, and listed the traditional textile and clothing industry as one of the “two special” to win the In 2025, the city’s textile and clothing industrial output value will exceed 200 billion yuan, basically realizing the transformation from a “textile and clothing big city” to a “textile and clothing strong city”. When the news came, the city’s cadres and the masses, especially the textile and garment workers, were delighted and strengthened their confidence and determination to innovate and work hard for development and make the industry bigger and stronger.
“Two tides” textile and clothing occupy half of the industry
Chaonan District and Chaoyang District are the main forces in our city’s textile and garment industry. In 2020, the textile and garment industry in the two districts achieved a total industrial output value of 108.71 billion yuan, of which Chaonan District 65.95 billion yuan and Chaoyang District 42.76 billion yuan. In the first three quarters of this year, the textile and garment industry in Chaonan and Chaoyang districts continued the development momentum of last year, achieving a total industrial output value of 48.563 billion yuan and 33.166 billion yuan respectively, a year-on-year increase of 25.10% and 10.59% respectively. In the two districts, the total industrial output value Accounting for more than half of the total, it has played a “stabilizer” role in regional economic development.
During the interview, the reporter learned that Chaonan District has become one of the largest and most densely produced home clothing, underwear and underwear accessories and accessories in my country and even in the world. It has been awarded the title of “China’s Underwear Home Clothing” With the title of “Famous City”, it is the largest underwear, home and clothing agglomeration area in the country, with a relatively complete industrial system. There are more than 3,200 textile and clothing production companies and nearly 7,000 operating shops specializing in the sales of textile and clothing raw materials, products and accessories. It has established 17 clothing trade markets and 6 raw material and auxiliary material markets, forming an entire industrial chain from spinning, weaving, printing and dyeing to clothing processing. It produces more than 1 billion pieces of underwear and home clothing every year and sells them all over the world.
The textile and garment industry in Chaoyang District has also developed rapidly, forming a pattern with Gurao Town, the “famous knitted underwear town in China”, as the center, and gradually radiating to Heping, Tongmen, Guiyu and other surrounding towns. The industrial chain is becoming increasingly Complete. At present, there are 265 textile and garment enterprises above designated size in the district, and the annual output of various types of textile and garments ranks among the top in the country. Among them, the annual output is about 2.04 billion pieces of bras, about 1.74 billion pieces of underwear, and about 286 million pieces of home wear series such as underwear. More than 1 billion meters of various types of knitted fabrics,warp knittedfabrics, lace, embroidery, etc.
Leading companies are eager to plan to become bigger and stronger
In the textile and clothing market in Zhejiang and the Pearl River Delta region of the province, “Rongchang” fabrics have a high reputation. Guangdong Rongchang Textile Industrial Co., Ltd., located in Heping Town, Chaoyang District, is a high-tech textile enterprise integrating fabric production and sales. It has become the designated supply partner of international brands such as Nike, Puma, and Converse. The company’s technological transformation is a major undertaking. In the past few years, it invested a total of 150 million yuan in introducing advanced foreign equipment, which effectively improved production efficiency and productquality. In 2020, it achieved operating income of 620 million yuan. With an importexport volume of more than 71.53 million U.S. dollars, it is a major taxpayer in Chaoyang District.
“The textile and garment industry has a foundation and advantages in Shantou, and its products have characteristics and highlights. However, it is also a labor-intensive industry, with relatively high labor costs. , therefore, it is imperative to develop automated and intelligent production and promote industrial upgrading and transformation, so as to reduce labor usage, improve production efficiency, and ensure product quality.” Vice President of Rongchang Company Manager Wu Chaozao told reporters that Rongchang plans to invest more than 400 million yuan to build an automated shuttleless weaving project, and plans to introduce 600 Belgian air-jet looms with an annual output of 200 million meters of cotton to further expand production capacity and promote high-quality development of the company. As a leading enterprise in the industry, Rongchang also actively responded to the call of the municipal party committee and municipal government and participated in the preparations for the establishment of the Shantou Textile and Garment Industry Association, contributing to building a communication bridge between the upstream and downstream industries and between enterprises and the government, and promoting the development of the local textile and garment industry. He hopes that the government will introduce more preferential policies for enterprises to introduce professional talents and advanced equipment to encourage and support enterprises to improve their core competitiveness.
Guangdong Hongxing Industrial Co., Ltd., located in Xiashan Street, Chaonan District, is a leading company in home furnishings in China. It has been awarded the platform e-commerce home furnishings industry brand list sales for many years in a row. First, its Fenton brand homewear has been dominating the “Double 11” e-commerce sales list, with sales across the entire network exceeding 100 million yuan. In the first half of this year, operating income was 516 million yuan, a year-on-year increase of about 12%. Guo Wuwen, chairman of the company, believes that the municipal party committee and municipal government have established the economic development strategy of “establishing the city through industry and strengthening the city through industry”.In the direction of Shantou, a new industrial development pattern of “three new, two special and one major” has been planned recently, which has greatly encouraged enterprises to have the confidence to base themselves in Shantou, surpass themselves, and become bigger and stronger. As a home clothing company, firstly, based on the empowerment of big data, we must improve the technological transformation of intelligent production, strengthen the flexible manufacturing process of clothing, achieve normal supply of small orders and quick returns, and fully meet consumer demand; secondly, we must By planning and building a big data “cloud warehouse”, we highlight the efficiency of warehousing management in supplying goods and integrate online services in different aspects. At present, Hongxing Co., Ltd. is planning to cooperate with famous brand planning agencies to strengthen the ecological construction of the core brand “Fenteng”, highlight the added value of the brand, strengthen the regional textile and clothing business card with the brand promotion model, and drive the common development of local small and medium-sized enterprises.
Live e-commerce gives “wings” to the real economy
How to promote Shantou’s textile and apparel industry to become bigger and stronger? Lu Nanming, president of the Chaonan District Underwear and Home Clothing Industry Association, expressed his views: “Our city’s textile and apparel industry already has a good foundation, but it still needs to improve. Only by working hard on product grade and quality, and striving to increase the added value of products, can the industry develop with stamina and motivation. It is recommended that the government create conditions to speed up the construction of industrial parks, allow enterprises to gather production, further standardize management, and reduce production and operation costs. It is also recommended that the government Lead the establishment of laboratories, rely on corporate resources, introduce high-end talents to strengthen basic research, guide companies to correctly use raw materials and optimize production processes, provide timely market information, and help companies improve product grades and quality.”
As a new business format, e-commerce will be integrated with the advantages of origin to achieve “1 plus 1 is greater than 2”. At present, Chaonan District has a total of 8 Taobao towns and 50 Taobao villages, making it the district with the most Taobao villages in the city. The “Chaonan Underwear” industrial belt has become one of the nine industrial belts launched in the first phase of Alibaba China Quality Manufacturing. Recently, Zhongkai (Shantou) E-commerce Industrial Park, the first e-commerce industrial park in the district, has officially opened for operation. Lin Wei, executive director of the industrial park, said that live streaming e-commerce is gradually becoming a mainstream new retail model. Zhongkai (Shantou) E-commerce The industrial park plans to introduce the relatively mature live broadcast industry chain service resources of Zhongkai Culture Group in Guangzhou, Hangzhou, Beijing and other places, cooperate with the government to actively promote the upgrading of the textile and apparel industry towards supply chain and sales model innovation, and focus on building a supply chain for underwear and home wear. The alliance, brand live broadcast base and live broadcast talent training system will unifiedly face the national Douyin, Kuaishou waist Internet celebrities and star channels through the supply chain alliance, promote Shantou’s underwear and home wear brands at home and abroad, and stimulate new economic benefits. quantity.
Take multiple measures to break the bottlenecks that restrict development
At present, our city’s textile and apparel industry has ushered in rare development opportunities, but also faces many constraints, such as insufficient industrial agglomeration effects, a small number of high-end brands, weak independent innovation capabilities, and a lack of professional and technical talents. Liu Wenbao, Secretary of the Party Leadership Group and Director of the Chaonan District Industry and Information Technology Bureau, introduced to reporters the specific ideas of the district to break through bottlenecks and strive to build a 100 billion-level textile and clothing industrial cluster: First, Focus on industrial agglomeration, integrate land resources, create a R&D and design base, fashion clothing production base, and high-end textile fabrics industrial park in the Nanshan Smart Ecological Zone, and leverage the unique advantages of the Lianjiang coastal area of ”supporting the river to the sea” to lengthen the textile and clothing industry chain and release New driving force for industry. The second is to focus on technological innovation, guide enterprises to speed up equipment updates and intelligent transformation, encourage enterprises to strengthen industry-university-research cooperation with scientific research institutes, and help enterprises “upgrade small scales” to make the textile and garment industry bigger and stronger. The third is to focus on brand building, focus on polishing three national brands of textile and clothing, consolidate and expand the effect of the “National Clothing (Underwear and Home Clothing) Industry Famous Brand Demonstration Zone”, and encourage industry associations and e-commerce platforms to use “Chaonan + brand products” The company actively promotes regional brands such as “Chaonan Underwear and Home Clothing” to expand regional influence. The fourth is to focus on service efficiency, improve service quality, and create a good development environment.
Wu Tongfei, deputy director of the Chaoyang District Industry and Information Technology Bureau, also said that Chaoyang District will conscientiously implement the work arrangements of the municipal party committee and the municipal government on “building a city through industry and strengthening the city through industry” and the industrial layout of “three new, two special and one big”, from Encourage and support enterprises to strengthen technological transformation and innovation, innovate marketing models, build independent brands, establish and improve modern management systems, actively develop new industries, new business formats, new models and new technologies, and accelerate the promotion of Chaoyang’s textile and clothing industry to become intelligent and high-end. develop in the direction of globalization and clustering, and continue to expand traditional advantageous and characteristic industries.
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