“Silk Culture Inheritance and Management Innovation Talent Cultivation” launched in Hangzhou
Lead the development of silk industry with innovation, and inherit and continue Chinese traditional culture. On November 22, the launching ceremony of the “Silk Culture Inheritance and Management InnovationTalentCultivation” project funded by the National Arts Fund and undertaken by Zhejiang Sci-Tech University was held at Zhejiang Sci-Tech University.
It is reported that the National Art Fund is a public welfare fund aimed at prospering artistic creation, cultivating artistic talents, creating and promoting fine masterpieces, and promoting the healthy development of the art industry. The funds of the National Art Fund mainly come from the Central Special Lottery Public Welfare Fund. It also accepts donations from domestic and foreign natural persons, legal persons or other organizations in accordance with the law.
Project leader Zhu Weiming, deputy dean of the International School of Fashion Technology of Zhejiang Sci-Tech University, said that the project will invite well-known professors inside and outside the school, silk experts, management entrepreneurs, and famous designers to form a teaching team to inherit silk culture. , silk product planning, consumer analysis, silk brand operation, business model construction, online and offline new retail, business management, supply chain expansion, digital intelligent design, new live broadcast formats and other aspects of the silk industry chain are taught. They will also visit the China Silk Museum, Suzhou Silk Museum, Suzhou University Museum, Yishang Town and leading companies in the silk industry. Through centralized training, visits and inspections, expert lectures, case studies, etc., the culture of the silk industry will be inherited and developed. Achieve innovation in business management and build China’s independent fashion culture with silk as the carrier.
In the afternoon of the same day, Professor Xiao Xianglong, deputy dean of the School of Marxism at Zhejiang Sci-Tech University, gave the students the “first lesson” after the class started. His teaching content closely focused on the importance of literary and artistic work, and strengthened the students’ cultural confidence and It provides an action guide for doing a good job in cultural and literary work in the new era.
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