Adelaide: Ancient Silk Road skills “weave” new ways of rural revitalization
In Azinaibazha Village, Jiya Township, Hotan City, Hotan Prefecture, Xinjiang, you can often see women wearing Adelaide costumes. Adelaide-containing substances can be seen everywhere outside the walls of farmers’ courtyards and on the village sports grounds. Peasant painting with elements of de Rais. Adelais embellishes the unique scenery of this small village on the edge of the Taklimakan Desert.
Adelais means supple and elegant in Uyghur. As a national intangible cultural heritage, the production process of Adelais silk has a history of thousands of years. Azinaibazha Village is a famous “Silk Village” in Hotan area. Almost every household can weave Adelais silk. “Giyaliren” Adelais Silk Processing Factory is a representative silk-making enterprise in Azinaibazha Village. The masters here still use traditional methods to make Adelais silk.
Factory commentator Buweizorihan Maitiru said that in the past period of time, due to the inconsistent textile standards of the villagers, the quality of the products varied. In addition, coupled with the lack of sales channels, this ancient Silk Road technology did not form good market benefits. Since the arrival of village cadres, the village’s silk-making industry has undergone fundamental changes. “Both the software and hardware have been improved, and the production of Adelaide silk has become a new way for villagers to achieve rural revitalization.”
To develop rural industries, talent is the key. After the village cadres arrived, after thorough inspection, they organized local inheritors of Adelaide silk textile skills to form a “lecture group” and opened an Adelaide silk production lecture to teach practitioners face-to-face experience and hands-on methods. Not only that, in addition to maintaining the original production skills, the village cadres also focused on introducing and absorbing advanced design concepts from developed areas, inviting experts from outstanding silk textile companies in Suzhou, Hangzhou and other areas to conduct on-site inspections and provide guidance, and hold creative training classes. Under the guidance of experts, the processing factory originally only produced silk fabrics and skirts, but now has more than 20 kinds of products such as ties, wallets, sun hats, and handbags.
Only by opening up the market can Adelaide Silk go further. Taking advantage of the development of rural tourism, the local government department upgraded and renovated the “Giyaliren” Edles Silk Processing Factory and built a fully functional production base such as spinning room, dye room, weaving room, and product display room. It was successfully selected as a national 3A tourist attraction, with constant visitors all year round. While promoting products, it also increased the popularity of Adelaide Silk.
“What I am showing you now is the Adelais silk shawl made of natural silk and purely handmade. It has bright colors and exquisite patterns. There is a discount for ordering now…” Bweizorihan Maitiru said Using proficient language, the online sales live broadcast started again. With the rise of online live broadcasts, as a product explainer, she has another job – “Internet anchor”. Adelaide silk products in the village are sold online to Beijing, Shanghai, Guangzhou and other parts of the country.
At present, the booming development of Adelais silk industry has attracted many outstanding young talents to return to their hometowns to start businesses, and villager Abdul Halik is one of them. After studying at university in Beijing, Abdul Halik returned to the village and opened an Adelaide design studio. “I combine traditional Adelaide craftsmanship with modern fashion elements, and the cheongsams I designed with Adelaide elements are very popular among young people. I feel very fulfilled by being able to develop a specialty industry in my hometown.” He explain.
Today, the Adelais silk industry in Azinaibazha Village has attracted more than 100 farmers to achieve stable employment, with an annual output value of nearly 5 million yuan. The Leisi silk industry has become an important engine for rural revitalization in Azinaibazha Village. The villagers here said that in the near future, the Adelais silk from their hometown will be sold to further places, the villagers’ income will be more and more, and the future life will be as colorful as the Adelais silk.
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