The “Double Hundred” campaign enters Keqiao to help cross-border e-commerce companies go overseas to make money
The cross-border e-commerce market is surging this year. With the continuous development and improvement of the “Amazon” platform, sellers are not only faced with the logistics caused by the epidemic. , warehousing and other issues, as well as large-scale store closures, have made the entire cross-border circle worried. In 2022, should we explore new cross-border platforms or establish an independent DTC brand to go overseas? It has become an issue that all cross-border people need to consider.
Recently, under the guidance of Zhejiang Provincial E-Commerce Promotion Center and Keqiao District Commerce Bureau, China Textile City Cross-border E-commerce Public Service Center hosted the “Zhejiang Provincial E-Commerce The “Double Hundred” Action for Business and Public Services Entered Shaoxing and Keqiao Cross-border E-commerce Independent Station-Website Construction Marketing Promotion Sharing Conference” was successfully held in the China Textile City Cross-border Industrial Park.
The event invited relevant experts from Hangzhou Tiktok official service providers and independent website building service providers to communicate with textile industrial cluster cross-border e-commerce sellers “face to face” and zero-distance communication on corporate growth and operational problems, jointly create overseas opportunities, and provide guidance for cross-border e-commerce companies.
Cross-border e-commerce enters the 3.0 era
The iterative updates of e-commerce are actually closely related to the development of social media. From the initial text, to the later pictures and texts, to the current short videos and live broadcasts, the social preferences of young people basically determine the development direction of e-commerce.
With the popularity of short videos and live broadcasts, e-commerce has moved from the initial “search consumption” 1.0 model to the “impulse consumption” 3.0 model. Domestic 3.0 e-commerce uses short video content output to accumulate fans, and then generates revenue through live streaming. The entire process is quite complete and mature.
Relevant staff from the official service provider of Tiktok in Hangzhou said that although Tiktok has valuable primary traffic, for cross-border merchants, it is easy to be intimidated by such an unfamiliar platform that completely subverts the original operating model. At the scene, he summarized and shared a series of practical knowledge through his rich practical experience, including “how to quickly label accounts”, “content sources”, “copywriting editing”, “zero playback problem collection”, “Tiktok tool recommendation” “wait.
At the same time, the staff member also suggested that before entering the overseas market Tiktok, merchants can first analyze and investigate domestic Douyin, and then copy the entire set of gameplay to foreign markets. Because in his opinion, using China’s Internet experience to enter overseas markets is really a dimensionality reduction attack.
Ushering in a new journey for the brand to go overseas
The cultivation and construction of independent websites is an urgent step for the transformation and upgrading of cross-border e-commerce and the realization of high quality development of trade. An important path, and going overseas for DTC brands may be one of the most effective and long-term response methods for companies.
DTC is the abbreviation of Direct To Customer in English. It is an independent online sales channel that bypasses third parties and directly faces consumers through independent Internet sales channels. It is also called “independent station” or “self-built website”. A business model for selling goods or services. SHOPLINE is an enterprise-level technical service company that focuses on independent websites and cross-border e-commerce brands going overseas. During the event sharing, Yang Qirui, the regional director of SHOPLINE East China, discussed the “Operation Differences of Overseas DTC Independent Stations” and “Case Analysis of Brand Premium Independent Stations”. “, “SHOPLINE empowers brands to go overseas solutions” to share in three dimensions, and clearly explained to the merchants present the huge advantages of independent stations as well as the future development strategies of domestic brands going overseas.
Industry insiders believe that with the recent establishment of China Logistics Group and the imminent entry into force of the Regional Comprehensive Economic Partnership Agreement (RCEP), the cross-border market in 2022 is bound to become more prosperous and lively. Tiktok’s new content marketing model and DTC brand overseas strategy will be a gold-mining tool in the future market.
Relevant staff of the District Commerce Bureau stated that they will continue to actively respond to the “Double Hundred” campaign of provincial e-commerce public services, focus on the blocking and difficult issues of Keqiao cross-border e-commerce sellers, and vigorously promote “cross-border e-commerce independence” “Website-Building Marketing” public service activities to promote the high-quality development of Keqiao’s textile industry.
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