Sorona® artificial fur appears on Bravo’s popular American fashion show “Project Runway”!
Wilmington, DE: This news is true, but the fur is fake (bio-based fur!) Project Runway Episode 1907: “Is Your Fur Real?” Sorona on Bravo ® surprised all the contestants with its faux fur entry. Sorona® collaborated with Ecopel to jointly develop Koba®. Koba® is the first commercial artificial fur on the market using bio-based ingredients. In this fashion challenge, designers work in pairs and are asked to select their favorite fur from more than 200 yards, colors, styles and lengths of plant-based and recycled faux fur. Judges Nina Garcia and Elaine Welteroth participated in this episode, while special guest judge Esteban Cortazar and famous fashion actor and singer Billy Porter also attended the show. The host and designer Christian Siriano praised this sustainable artificial fur as a “groundbreaking” and “amazing” work. At the same time, it is an environmentally friendly sustainable fur alternative to animal fur. Material, SORONA® faux fur adds a soft touch to the competitive show!
Designers select from these luxurious furs, which imitate leopard, cheetah, coyote, wool and rabbit, and create looks that go beyond traditional clothing. Designers Chasity Sereal and Prajjé Oscar Jean-Baptiste made a splash at the show by fusing a Sorona® pink faux fur bodycon ready-made top with a custom street art-inspired skirt.
“This episode of Bravo’s Project Runway is a call to action for the entire industry. Luxury fur and faux fur are not in conflict,” said Alexa Raab, head of global brand and communications for Sorona®. “The world’s most influential thought leaders in fashion and media champion the design and manufacture of innovative sustainable fabrics. We are proud to answer the call and partner with Ecopel to launch fabrics such as bio-based faux fur Koba®.”
Faux fur made from Sorona® bio-based polymer fibers is recyclable and is an ethicalnew product that is also better for the planet. Incredibly soft, natural-looking faux fur is designed to be flexible, colorable, warm, and durable. Faux fur is available in a variety of lengths, styles and colors, allowing for unlimited combinations with accessories, coats, linings and more.
Stella McCartney debuted Sorona® faux fur for the first time at Paris Fashion Week – Spring 2020 show.
After its debut, Sorona® artificial fur won the ISPO Textrend 2021/22 Autumn and Winter “Best Ecological Optimization Product Award”.
ISPO Munich DuPont™Sorona® team award ceremony site
Currently, brands such as Maison Atia and Karl Lagerfeld are also launching Sorona® artificial fur styles, which are fashionable and avant-garde in style, warm and soft to the touch, bringing natural warmth and blessings to the upcoming Christmas!
About Sorona®
Containing 37% revolutionary bio-based polymer, Sorona® provides textile mills, manufacturers and brands with a highquality, efficient fabric with increased softness , durability and elasticity without affecting fabric performance. Sorona® polymers are used in a wide range of apparel applications, including athleisure, sportswear, insulation, swimwear, outerwear, suits, faux fur, and home furnishings such as carpets. 1990s DuPont™Develops Sorona® polymer based on innovative bio-based single molecule Bio-PDO™. Sorona® polymers are derived from nature and designed for optimal performance. Compared to nylon 6 and nylon 6.6, the biological process of Sorona® polymers saves 30-40% of energy use and reduces 56-63% of waste. Greenhouse gas emissions. Sorona® polymer is a USDA certified bio-based product certified to OEKO-TEX®’s new 100 Standard Level 1 certification.
Sorona® polymer fabric has a very good visual, tactile and practical feel, can be used for sports and daily use, and is soft to the touch. For more information, visit Sorona.com, Instagram (@Soronafiber), Facebook and LinkedIn.
About DuPont™
DuPont™ (NYSE: DD) is a global innovation leader that transforms industries and improves everyday lives through technology-based materials, ingredients and solutions. Our people apply a broad range of scientific knowledge and expertise to help our clients develop their best ideas and launch significant innovations in key markets such as electronics, transportation, construction, water, health and hygiene, food and worker safety. To learn more about DuPont™, its businesses and solutions, please visit www.dupont.com. Interested investors can visit the Investor Relations section of investors.dupont.com.
Unless otherwise noted, DuPont™, the DuPont Oval logo and all trademarks marked with ™, SM or ® are associated withService marks are the property of DuPont entities.
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