National style + technology, Winter Olympics uniforms lead the new trend of sportswear

The 2022 Beijing Winter Olympics is getting closer and closer. From the release of Winter Olympics licensed products last summer to the release of Winter Olympics uniforms not long ago, the style of the Winter Olympics has made a grand debut, and it has also further marked the ever-popular sports fashion with domestic products. The brand of sportswear and technology has allowed sportswear and equipment that combine the essence of traditional Chinese culture and cutting-edge technology to enter people’s lives.

Winter Olympics uniforms: a perfect fusion of traditional Chinese ink landscapes and ice and snow sports

Winter Olympics uniforms and equipment are worn by staff, technical officials and volunteers of the Beijing Winter Olympics and Winter Paralympics, and include three categories: clothing, footwear, and accessories. Designer He Yang explained the “Double Olympics” inheritance of the uniforms in an interview with the media. For example, the gray ink image on the top of the Winter Olympics uniforms comes from the Great Wall Gray in the Winter Olympics colors, and the Great Wall Gray is the color of the 2008 Beijing Olympics. It is extended to connect the Summer Olympics and Winter Olympics in Beijing, reflecting the style of the “Double Olympic City”.

The appearance design of the Winter Olympics uniforms and equipment is inspired by traditional Chinese landscape paintings and the snow-capped mountains that are the core graphics of the Winter Olympics. Its core graphic design shows the traditional Chinese idea of ”Tao follows nature, and the unity of nature and man”, integrating the mountain shape of the Beijing-Zhangjiakou competition area, the shape of the Great Wall, and the green landscape of “A Thousand Miles of Rivers and Mountains”. It uses brushstrokes with the charm of Chinese ink painting, thick and thin lines, and layers of distance and reality to cleverly integrate traditional aesthetics with ice and snow sports.

In terms of color selection, rosy red, Great Wall gray, sky blue, and auspicious snow white are the main colors in the Winter Olympics color system, which outline the magnificent scenes and spatial artistic conception of the Winter Olympics, as well as the rhythm and rhythm of winter sports. Among them, the calm ink color and the vibrant glowing red show the hard work and enthusiasm of the staff. At the same time, black and red also represent the colors of clothing used to worship heaven and earth in ancient China. They are the highest level of ceremonial colors and also express the etiquette of China as a country with great clothing. and civilization. The neutral Great Wall Gray highlights the objectivity and impartiality of technical officials.

The “Ji Blue” in the volunteers’ uniforms is the color of the Ji Blue glaze, a traditional Chinese ceramic treasure. The hair color is calm and has a gem-like luster, and the blue color makes the volunteers more energetic when they wear it. “Auspicious snow white” as the harmonious color of the uniforms symbolizes the purity and nobility of the world covered by white snow. At the same time, the auspicious saying “auspicious snow heralds a good harvest” also fits the Spring Festival when the Beijing Winter Olympics will be held.

The clothing of staff and technical officers are distinguished by different landscape positions and color changes; the clothing of volunteers not only has the graphics of landscapes, but also amplifies the Great Wall elements in the core graphics, and the dynamic composition of diagonals forms a continuous flow, jumping, and progress Upward visual imagery. This unique Winter Olympics beauty that combines the charm of Chinese ink landscapes with sports has made many people leave messages: “I really want to have it!”

Domestic products are “really fragrant”: improved quality, affordable prices, and a sense of pride in buying them

Data shows that in recent years, the sales of domestic sportswear such as Anta and Li Ning have occupied the top three online shopping platforms, surpassing established international brands such as Adidas and Nike. The reporter opened the Anta flagship store on Tmall. On the homepage, there were “national flag sportswear”, “blazing technology ice and snow down jacket” and “KT1 nitrogen technology sneakers”… These products with a strong Winter Olympic atmosphere and a sense of technology make the store unique. Since 2017, Anta has become the official sportswear partner of the Beijing 2022 Winter Olympics and Winter Paralympics. It not only serves “peak sports performance”, but also launches fashionable products such as national flag sportswear, which has been favored by more and more young people. favor.

In the past, people chose domestic sportswear such as Anta and Li Ning for cost-effectiveness – better quality and affordable prices. Now, with the help of the Olympic Games, domestic brands have attracted more and more high-end sportswear brands. Technology is integrated into the product, once again improving its cost performance. When many people buy, they buy a sense of pride in a domestic brand. At the same time, due to the impact of the epidemic, the logistics time for overseas shopping has been extended indefinitely. Many overseas shopping enthusiasts have also turned their attention to domestic products. The trend of domestic sportswear has become unstoppable.

Quick protection and warm beauty: the Winter Olympics accelerates the technological advancement of sportswear

The combination of technology and clothing is the earliest and most used in sports and outdoor clothing, and “fast, protective, warm and beautiful” are also the core functional design of the “suits” for Chinese athletes to participate in the 2022 Winter Olympics.

The reporter wanted to buy a down jacket for the elderly at home that has features such as wind protection, warmth, reflective icons, and multiple pockets. As a result, the mall shopping guide asked: “What level of wind do you want? We have two types of wind-resistant down jackets. One is One is for climbing snow-capped mountains in winter and can withstand strong winds above level 7; the other is suitable for wearing in the city and can withstand winds of level 2-3.” The reporter blindly chose a down jacket that can withstand level 7 winds, but the old man couldn’t wear it because too hot. The power of technology is so powerful.

Daily life needs� Protection from the wind, and movement requires resistance to wind resistance. The “suits” prepared by our country for athletes at the Winter Olympics are fully infused with “resistance” technology. Taking the speed skating competition suit as an example, Liu Li, director of the National Winter Sports Clothing Equipment R&D Center and professor at the Beijing Institute of Fashion Technology, said: “(The competition suit) has 56 different parts, and the parts have a variety of cutting structures and various research and development methods. A lot of design work has gone into the placement and area of drag-reducing fabrics, and long-term comparative tests have been conducted in wind tunnels.”

The warmth and moisture removal functions of sportswear are also very important. Good warm sportswear can also be classified in detail: What degree of environment do you want to adapt to? With the dehumidification function, do you want it to dry in 30 minutes or 2 hours after getting wet? In terms of keeping warm from the cold, the Winter Olympics “battle uniform” uses two technological fabrics independently developed by my country – fiery technology and waterproof and moisture-permeable technology. Chire Technology uses three-dimensional structure thermal insulation material heat-concentrating cotton, which has light heat storage properties and can increase the heat loss barrier effect by about 20%. It can instantly heat up and store heat efficiently; far-infrared graphene material can significantly increase the temperature rise caused by far-infrared radiation. , more than double the national standard; in addition, super down is attached with a nano-level protective layer, which is waterproof and moisture-proof and has 30% more bulk than ordinary down, providing super warmth. This waterproof and moisture-permeable technology can also prevent clothes from getting wet and simultaneously discharge moisture excreted by the human body in a timely manner.

I believe that in the future, domestic sports brands will apply more of the high technology in Olympic uniforms to daily sportswear, which will undoubtedly bring us more new sports fashion trends and technological dividends.

AAA

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