The top ten raw silk and top ten silk brands in Guangxi concluded successfully
In order to promote the implementation of the “Trademark and Brand Strengthening Strategy”, polish Guangxi District’s cocoonSilk business cards, stimulate the enthusiasm of silk enterprises to create brands, and further promote and promote Guangxi silk enterprises to cultivate independent brands , enhance the visibility and influence of Guangxi’s own silk brands, use brands to promote benefits, guide consumption, integrate online and offline, be market-oriented, and aim to build corporate brands, actively create a good consumption environment, promote production and consumption, and expand consumption scale, effectively promoting international and domestic dual circulation.
In accordance with the spirit of the instructions of the leaders of the autonomous region, the Guangxi Cocoon and Silk Industry Association, with the support of the Autonomous Region Department of Industry and Information Technology, launched the first “Magnificent Guangxi Brilliant Silk – Guangxi’s Top Tenraw silk, Top Ten Silk Quilt Brands” selection and promotion event. This event is co-organized by Nanning Customs Technology Center and Guangxi ProductQuality Inspection Research Institute.
Since the “Top Ten Raw Silk and Top Ten Silk Quilt Brands in Guangxi” selection and promotion activities were launched on Guangxi Radio and Television Station on September 16, 2021, China Textile Network, China Cocoon Silk Trading Market Golden Silkworm Network, Guangxi Bulk Cocoon Silk Trading Network, etc. The Textile and Silk Professional Network reported on it, and it was reprinted by central media and mainstream websites such as People’s Daily Online, Xinhuanet, China Daily, Tencent, NetEase, Sina, Sohu, and major portals, as well as hundreds of mass media. It was reprinted by Guangxi and even the national silk The industry has paid widespread attention and jointly witnessed the birth of the “Top Ten Brands”.
During the event, a total of 20 raw silk brands and 21 outstanding silk quilt brands produced by 32 silk and home textile companies were submitted for evaluation. Guangxi TV produced and broadcast 3 special promotional videos for the top ten raw silk and top ten silk quilt brands in Guangxi, and A corporate style display promotional video was independently produced for each participating company, which was broadcast continuously on Guangxi Radio and Television Station for more than half a month, and an online voting activity was simultaneously launched. Within a week, the number of visits exceeded 1.8 million, and 616,600 valid votes were collected. , has received active participation from enterprises and consumers, attracted great attention from the industry, and has become a major event of concern to the industry, achieving good social response.
The selection activities of Guangxi’s top ten raw silk and top ten silk brands follow the principles of “fairness, impartiality, openness, and selection of the best” and are carried out through extensive mobilization, selection and recommendation, on-site inspection, sampling testing, comprehensive review, online voting, social publicity, media release, etc. Procedure, in order to ensure the representativeness and authority of the top ten brands, the evaluation committee of the selection event is composed of 8 chief experts from the Guangxi textile industry and cocoon silk industry. They have a highly responsible spirit and a pragmatic attitude, and based on the evaluation standards and evaluation The detailed rules determined the scores and ranked the raw silk and silk quilt brands. After two days of careful review, the top ten raw silk and top ten silk quilt brands in Guangxi were finally selected, and the results were objective and fair.
The review process consists of three parts: sampling inspection by silk product testing institutions, expert review, and public online voting. It is based on comprehensive review and scoring based on corporate application materials, brand building, product quality testing, R&D innovation, sales revenue, market share and other data. It is authoritative. The quality has been widely recognized by the industry. After more than 3 months of intense selection through a scientific and fair review process, the top ten raw silk and top ten silk quilt brands in Guangxi have stood out. The market value of the top ten brands has been generally recognized by the industry and has become the cocoon silk of the region. The industry benchmark for specialty industries and the most valuable award in Guangxi’s cocoon and silk industry.
The organizer held a grand awards ceremony for the top ten raw silk and top ten silk quilt brands and enterprises in Guangxi on December 23, 2021, in the studio hall of Guangxi Radio and Television Station. The award-winning list was gloriously announced and officially announced to the public. This event fully demonstrated the achievements of Guangxi’s cocoon and silk industry in building independent brands in recent years. It established brands in the entire industry, cultivated typical enterprises, created a strong publicity atmosphere, and expanded the brand awareness and reputation of Guangxi’s raw silk and silk quilts.
So far, the selection activities of Guangxi’s top ten raw silk and top ten silk brands in 2021 have come to a successful conclusion. Finally, I wish the companies selected as “Guangxi’s Top Ten Raw Silk and Top Ten Silk Quilt Brands” will not forget their original aspirations, continue to move forward, and continue to contribute to the development of Guangxi’s cocoon and silk industry.
After the publicity process, the list of the top ten raw silk and top ten silk quilt brands in Guangxi is as follows:
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