Digital fashion also sees Guangzhou Haizhu win the title of “China’s Famous Textile Fashion City”
Won the title of “China’s Famous Textile Fashion City”, released Haizhu fashion research results, and many Haizhu local original brands brought a series of fashion debut events… As a concurrent event of the 2021 Guangzhou Fashion Industry Conference, on the evening of December 29 , the “Date in Haizhu·Digital Fashion Night” event was held at Canton Tower, kicking off the “Date in Haizhu” series of activities, and also demonstrating the strength and potential of Haizhu’s fashion industry.
Original design highlights Haizhu’s fashion power
Zhongda Textile Business District has gathered more than 20,000 designers
On the catwalk, models wore fashionable clothing incorporating traditional Lingnan elements. With the glittering Pearl River night and the brightly lit city central axis as the background, the visual impact was strong. The Chinese Golden Summit Award-winning designers and local original fashion brands presented a series of works for the first time, creating a “Haizhu Appointment·Digital Fashion Night” advanced customization night, which fully demonstrated the level of Haizhu’s fashion advanced customization industry.
The opening show of “favourite” works is a fashion show presented by Deng Zhaoping, a designer with the China Golden Summit Award, one of China’s top ten fashion designers, and China’s textile intangible cultural heritage promotion ambassador. As a local designer in Guangzhou, Deng Zhaoping has set up a studio in Haizhu District. Over the years, she has been committed to using clothing as a carrier to promote intangible cultural heritage, show the new look of contemporary Chinese fashion culture ecology, and integrate tradition and fashion to tell new trends.
The “Lingnan Bride” show of Guangzhou’s local original brand Huixia cheongsam and the “Huahaoyueyuan” show of Haizhu’s local original brand Life in Zuo have deciphered and reorganized the traditional architectural structural elements of Lingnan culture, traditional Chinese costumes and color elements. Used in clothing details, it gives rich cultural connotation to contemporary clothing.
During the event, the Guangzhou International Textile City Fashion Origination Platform joined hands with Mr. Zhang Zhaoda, a Golden Summit Award fashion design master and vice chairman of the International Chinese Artists Association, to release advanced customization works – “Flower City Night” Zhang Zhaoda 2022 Guangzhou SHOW, to “Fashion” is the driving force, launching the fashion origination platform, linking high-quality fabrics and fashion design resources, integrating Chinese romance and modern abstraction, and presenting a dream-like fashion adventure.
Haizhu is committed to creating a gathering place for fashion brands and a place leading fashion trends. It has cultivated a number of high-quality local clothing and beauty brands such as Yixiane-commerce, Aibo Group, Huimei Group, and Exception Clothing. For example, “Light of Domestic Products” Perfect Diary is a local company in Haizhu. It is the first domestic brand to top the list of Tmall cosmetics, and has been the sales champion for three consecutive years. Colorkey’s Double Eleven sales of Colorkey, a subsidiary of Meishang Group, exceeded 160 million yuan, with offline coverage of more than 10,000 retail outlets, ranking among the top three in market share.
In addition, with a solid industrial foundation and an open promotion platform, local clothing brands such as Mogou, Oshili, Exception, and Inman have thrived in Haizhu and gone global. On November 19, 2020, Yixian E-commerce, the parent company of Perfect Diary, officially listed on the New York Stock Exchange, becoming the first Chinese beauty group to be listed on the U.S. stock market; Colorkey’s parent company, Meishang Co., Ltd. also recently completed its second round of financing. Since the beginning of this year, the revenue of new digital retail companies such as Aoki Technology and Nisheng Technology has exceeded 100 million yuan. In the 2021 Double Eleven E-commerce Shopping Festival, 12 of the top 20 lists in each category on the entire network are owned and operated by Haizhu District companies.
Haizhu has become a gathering place for designers to inspire design inspiration and build a communication platform. In the core area of Zhongda International Innovation Valley, Zhongda Textile Business District has more than 60 markets such as International Textile City, Pearl River Textile City, and United Trading Park. It has gathered more than 20,000 designers, including well-known names such as Golden Summit Award winner Deng Zhaoping. Designers and a group of “China’s top ten designers” have opened businesses and studios in Haizhu District.
Among them, the Guangzhou Textile Trading Park has gathered more than 8,000 fashion designers, including China’s top ten, making Haizhu the cradle of designers’ growth. In addition, Guangzhou Textile Trading Park, Haizhu Tongchuanghui and other parks bring together fashion scenes such as fabric life centers, brand flagship stores, designer studios, hundreds of well-known companies and brands in the industry, and have created many international fashion release centers and other fashion scenes. The fashion space carrier makes Haizhu an ecological gathering place for fashion design.
The fashion industry embraces digitalization
The number of companies related to Haizhu Live Broadcast will exceed 1,000
This conference focuses on the digital fashion industry, inviting industry celebrities, designers, corporate brand representatives, etc. to analyze the development environment of the domestic and foreign fashion industry, explore the digital model of the fashion industry, and give full play to the advantages of Haizhu District’s deep fashion foundation and complete fashion industry chain. , to provide suggestions for Haizhu to build a digital fashion highland in Guangzhou.
At the scene, with the theme of “Promoting the Construction of Haizhu as a Famous Fashion City”, the conference released Haizhu fashion research results with the Zhongda Textile Business District as the starting point. At the same time, Pazhou Think Tank took advantage of the data advantages of Pazhou’s characteristic enterprises and the headquarters economy, selected three representative digital fashion companies in Pazhou, and compiled the Pazhou·Vipshop Special Sale Index, Pazhou·Yixian E-commerce Beauty Index and Pazhou·Zhijing The Technological Textile Digitalization Index shows the new trend of digitalization in the fashion industry.
Haizhu District Fashion IndustryWith a good foundation, it has not only gathered a large number of outstanding designers, but also cultivated a number of high-quality local clothing brands such as Aibo Group, Huimei Group, and Exception Clothing. It has also taken the opportunity of the construction of the Zhongda International Innovation Valley and the transformation of the professional market. , is accelerating the digital transformation of the fashion textile market, using technology to empower the textile and apparel supply chain, establishing a number of high-level public service platforms such as “Guangzhou Establishment”, realizing cross-border interconnection of the fashion industry, and building Haizhu International Fashion Center .
Located in the Zhongda Textile Business District, the core area of the Zhongda International Innovation Valley, the Pearl River International Textile City has established the largest live broadcast e-commerce base in the region’s professional market. The combined annual turnover of many companies exceeds 100 million yuan. At the same time, Haizhu is focusing on promoting the construction of live broadcast bases. By 2025, there will be more than 1,000 live broadcast-related companies in the region and more than 50 live broadcast bases.
Haizhu District leverages its platform enterprise integration capabilities and uses digital technology to empower the fashion industry. Through platforms such as Alibaba, Vipshop, Peanut Diary, and Dora Technology, we can break down supply chain barriers and help companies become bigger and stronger. Zhijing Technology, a local platform company, has established a fabric trading platform “Baibu.com” to connect all aspects of the industrial chain such as raw materials, production, distribution, and pattern design. It has served more than 6,000 weaving companies, covering nearly 30% of the country’s weaving industries. production capacity. Meilun Technology’s “FDC Fabric Library” project uses digital means to push fabric samples directly to the designer’s office. Guangzhou United Trading Park established the “Guangzhou Boundary Setting” public service platform and was designated as the “clothingfashion trend publishing agency” of Guangdong Fashion Week.
Combining online and offline, it provides enterprises and merchants with a complete set of solutions for the textile and apparel supply chain, realizing cross-border interconnection between the fashion industry and the digital economy.
Won the title of “China’s Famous Textile Fashion City”
Seize new opportunities to cultivate and build an international consumption center city
At the recently concluded sixth session of the 4th Council of the China Textile Industry Federation and the 10th video enlarged meeting of the 4th Standing Directors, Haizhu District was awarded The title of “Famous Textile Fashion City in China”. At this conference, Xia Lingmin, vice president of the China Textile and Apparel Industry Federation, awarded Haizhu District the license plate on the spot.
In order to speed up the cultivation and construction of an international consumption center city, Guangzhou will implement the “Ten Major Action Plans” to accelerate consumptiontransformation and upgrading, and strive to create a gathering place for international brands and a place for fashion trends. As a leading place and showcase of Made in China, it “polishes” Guangzhou’s five major consumer business cards, including “Fashion City”, “Convention and Exhibition City” and “Customization City”, to promote fashion Industrial development will help Guangzhou build an international consumer center city.
In the “Three-Year Action Plan for Guangzhou to Build a Fashion City (2020-2022)” formulated by the Municipal Commerce Bureau and the Municipal Industry and Information Technology Bureau, it is proposed that Haizhu District will focus on promoting the creation of a “Zhongda Textile Fashion Center” with a comprehensive Textile and clothing fashion industry ecological industrial cluster including accessories exhibition and trade, product research and development, technical exchanges, clothing design, pattern services, fashion releases, trend releases, fashion training, etc.
With its profound historical and cultural accumulation and strong fashion industry foundation, Haizhu District has become a fertile ground for cultivating the vigorous development of the fashion industry and an important support point for Guangzhou to build a fashion capital. The Eastern Pazhou Artificial Intelligence and Digital Economy Pilot Zone, Internet platforms and key projects closely related to the fashion industry, such as Vipshop, Trendy, and Alibaba’s South China Headquarters, have now been launched in Haizhu and are put into use, helping the fashion industry to catch the digital economy express. Road; city landmarks such as Canton Tower, Haizhu Wetland, and Pazhou Exhibition Center can provide eye-catching performance and display venues for various fashion shows and large-scale exhibitions. The Central Zhongda International Innovation Ecological Valley relies on the textile industry resources of the Zhongda Textile Business District and is home to a number of fashionable and innovative local enterprises. Guangzhou International Textile City and Guangzhou Textile Trading Park are both textile and clothing creative design pilots assessed by the Ministry of Industry and Information Technology park.
Haizhu’s fashion industry covers various fields such as raw material production, textile processing, clothing design and external sales, with a complete industrial chain. According to statistics, the main business revenue of key digital new retail and service enterprises in Haizhu District exceeded 50 billion yuan in 2020, maintaining double-digit growth. Based on the new era, Haizhu actively embraces the digital fashion boom, and around new business formats such as e-commerce and live streaming e-commerce, it has introduced policies and measures such as the “Eighteen Articles of the Innovation Island of Haizhu District” and “Several Measures to Support the Development of the Live Broadcasting E-commerce Industry” to promote the digital economy and The deep integration of the real economy helps digital consumption and fashion consumption become bigger and stronger.
This digital fashion night, as the first event of Haizhu Rendezvous, is just the beginning. Next, Haizhu District will increase support and services for the consumer industry, seize the opportunity of cultivating and building an international consumption center city, and promote fashion consumption. Integrating with digital consumption will help Haizhu District become a benchmark district for cultivating and building an international consumption center city.
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