Qianjiang’s textile and apparel industry relies on the “Qianjiang Tailor” brand to break through
“We must strengthen brand awareness, focus on improving product quality, and increase product added value.” On the first day of the New Year in 2022, Qianjiang City, Hubei Province will hold a special product exhibition and trade fair and special events for textiles, clothing, food and home furnishings. Qianjiang Municipal Party Committee Secretary Xiang Bin sent a message to the exhibitors when participating in the tour, hoping that they would strengthen Qianjiang’s characteristic industrial brands, so as to enhance the popularity and reputation of Qianjiang city.
The government sets up the stage, companies perform, and the masses benefit. At the beginning of the New Year, 32 Qianjiang specialty product companies gathered together to turn the product exhibition into a grand New Year’s goods collection. A reporter from Jimu News saw on the second floor of the exhibition hall that representatives of local textile and garment enterprises in Qianjiang also opened exclusive booths to promote hot-selling products.
In the exhibition area of Hubei Ousefu Garment Co., Ltd., Qianjiang Mayor Sheng Wenjun spent 260 yuan out of his own pocket to buy a discount jacket from the company’s brand. The company mainly produces jackets, down jackets and cotton-padded clothes. 90% of its production capacity is OEM for the two major brands of French Decathlon and Chinese Pathfinder. Its annual production capacity ranks among the top in Qianjiang textile and apparel.
90% OEM, 10% direct sales. As a leading textile and apparel company with a full chain of business from design, production and sales, how to break through and achieve highquality development is the key to the company’sImportant issues of transformation and upgrading.
Liu Lei, deputy general manager of the company, said that he will fully rely on the labor brand advantages of “Qianjiang Tailor” to shape the corporate brand image, improve product quality, and increase product added value.
In the exhibition area of Haoyu Garment Co., Ltd., a variety of new down jackets are dazzling, and there is an endless stream of citizens coming to watch the exhibition. The company is a leading local textile and apparel company. Relying on its strong fabric research and development capabilities, clothing design capabilities and clothing production capabilities, it has an annual output of 5 million pieces (sets) of clothing, but OEM orders account for 85% of the company’s share.
In recent years, the company has relied on intelligent manufacturing to form quality standards for clothing production. While consolidating OEM orders, the company has actively transformed and upgraded, expanding its production business in Guangzhou, Hangzhou, Suzhou, Wuhan and other places, and strongly establishing its own brands to increase the added value of its products. At the same time, the company integrated “online” and “offline” sales and explored a new path for transformation and upgrading.
“The garment industry is Qianjiang’s traditional advantageous industry and an important people’s livelihood industry. There are more than 300 garment enterprises in Qianjiang, with more than 20,000 employees.” Liu Kesen, Secretary General of Qianjiang Textile and Garment Industry Association, told Jimu News According to the reporter, in 2021, the total industrial output value of the city’s garment enterprises will be 12 billion yuan. The textile and apparel companies participating in this exhibition displayed multiple categories of clothing such as down jackets, children’s clothing, outdoor clothing, etc., with the greatest discounts to benefit the public, with the purpose of fully promoting Qianjiang’s local clothing brands.
In the 1990s, more than 100,000 “Qianjiang tailors” went to work in Guangdong, Zhejiang and other places, applying their wisdom and sweat to become Qianjiang’s “flying phoenixes”. In recent years, Qianjiang has seized the historical opportunities for the development of the textile and garment industry, focused on industrial transformation and upgrading, optimized and adjusted the industrial structure, attracted garment enterprises and workers to return, polished the “Qianjiang Tailor” labor service brand, and became a well-known clothing brand at home and abroad. Processing and manufacturing base. At present, the annual production capacity of clothing processing brands in Qianjiang City has reached 76 million pieces (sets), basically covering well-known domestic and foreign clothing brands.
In order to further promote the transformation, upgrading and high-quality development of Qianjiang’s textile and apparel industry, Qianjiang City has planned a high-standard and high-quality park, planned and constructed a blueprint for the development of the apparel industry with “one headquarters, one core and three bases” and issued the “About Support “Twelve Points for the Development of the Apparel Industry” has given strong impetus to the development of the textile and apparel industry. Liu Kesen said that Qianjiang City will further polish its textile and apparel brands and help the textile and apparel industry break through.
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