Keqiao District Textile Industry Creative Design Base starts a new journey of fashion construction with “National Demonstration”
Recently, the Ministry of Industry and Information Technology announced the first batch of textile and clothing creative design demonstration parks (platforms) list, Keqiao District Textile Industry Creative Design Base It was successfully selected and became one of the 9 demonstration parks in the country and 2 in the province.
After more than ten years of development, the Keqiao District Textile Industry Creative Design Base has formed a fashion system focusing on raw material development, fabric research and development, clothing and home textile design, and private brand cultivation. It has become a creative highland for textile research and development, a fashion release center, and a smart Textile base. Among the 54 pilot parks (platforms), Keqiao District Textile Industry Creative Design Base ranked first in the public announcement and was successfully selected into the first batch of textile and clothing creative design demonstration parks (platforms) in the country. It was both expected and real. Well deserved.
After becoming a “national demonstration”, the Keqiao District Textile Industry Creative Design Base has a heavier burden and greater pressure. It needs to seize opportunities to further enhance its textile and clothing creative design capabilities and promote the construction of independent brands of textile enterprises. Explore ways and provide experience to promote the supply-side structural reform of the textile industry.
Through creative design of technology, appearance and brand marketing of textile raw materials, fabrics and clothing, it provides textile and clothing enterprises with a carrier and platform for creative design support, which helps to enhance the core competitiveness of the industry and products. Focusing on the goal and vision of creating “Fashionable Keqiao, Impressive Keqiao, and Happy Keqiao”, we must cultivate fashion brands, expand fashion consumption, lead fashion trends, promote the fashionization of the traditional textile industry, and strive to build new competitive advantages characterized by fashion.
Keqiao has “Asia’s largest cloth distribution center”. Nearly a quarter of the world’s textile products are traded in China Textile City, with a sales network covering 192 countries around the world. and regions, but also faces problems such as weak brand image and difficulty in brand building. It is necessary to take the opportunity of implementing the “Keqiao Optimization” plan to build a textile cluster brand as a whole, drive the development of the entire industry with “leading enterprises”, and win more “voice” for Keqiao Textile.
It is necessary to strengthen technological innovation, strengthen the research and development of key common technologies and cutting-edge leading technologies, improve the application rate of relevant results in products, and through product development systems, productsQualitystandard system, supply chain cooperation, brand promotion and other forms continue to sound the “assembly call” of textile brands. It is necessary to strengthen the overall synergy of the textile industry chain, improve the digitalization, integration and service level of the textile manufacturing industry, accelerate the upgrading of traditional industries and the cultivation and growth of emerging industries, and make key modern textile manufacturing clusters bigger and stronger.
Winning the “National Demonstration” is not the end, but the starting point. We look forward to the Keqiao District Textile Industry Creative Design Base making great progress, cultivating more fashion brands, exploring deeper fashion fields, leading newer fashion trends, starting a new journey of responding to the fashionable Keqiao construction, and drivingChina Madeto the world.
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