Keqiao’s fashion and creative industry has embarked on a new path of high-quality development
During the “14th Five-Year Plan” period, fashion, as one of the three major positionings of the textile industry, is a powerful engine that promotes the development of high quality in the industry. The role of my country’s textile industry Fashion development will achieve high-intensity, creative design with creative design as the core, technological innovation as the support, excellent culture as the guide, brand building as the starting point, and sustainable development as the guide. High integration of resources and high value-added development of products. Keqiao is an important textile industrial cluster in the country. The fashion creative industry is one of the five major 100 billion-level industries that will be developed during the “14th Five-Year Plan” period. It is a stretched textile industry chain. An important direction to cultivate new economic growth points.
Over the years, Keqiao has been aiming to improve the value chain of the fashion creative industry and build a fashion creative industry ecosystem, comprehensively developing the four major areas of “fashion design, fashion manufacturing, fashion consumption and fashion services”, accelerating with “one piece of cloth” Promoting the process from the world’s fabric distribution center to the source of global fashion, using the development of fashion creative industry as a breakthrough to seize the commanding heights of the industry, we will create a textile that runs through the talent chain, creative chain, and industrial chain. The industrial collaborative innovation ecosystem injects new impetus, revitalizes a new atmosphere, and brings new vitality to the construction of Keqiao’s textile industry.
2021, as the first year of the “14th Five-Year Plan”, is also a critical year for the high-quality development of Keqiao’s textile industry from traditional manufacturing to fashion and creative industries. This year, fashion creativity from all over the country and even the world was perfectly integrated with Keqiao design, Keqiao manufacturing, and Keqiao brand, through important activities such as Keqiao Fashion Week, “Everyday Fashion”, “Keqiao Selection”, and “Jingwei Plan” and innovative measures, and actively create a pioneer area for the development of the domestic fashion industry and a demonstration area for thetransformation and upgradingof the fashion industry in Zhejiang Province.
“Tiantian Fashion” platform
From 2015 to now, Keqiao Fashion Week has been held for ten consecutive times. It has gradually been upgraded from a regional brand fashion week to a national and international fashion event. It has become a gathering of high-end products, fashion brands, famous designers, fashion culture and A new value highland for the diverse collection of fashion elements; from 2018 to now, Keqiao’s “Everyday Fashion” plan is based on Keqiao’s huge textile industry foundation and vigorous development trend, and has built a high-quality platform of “industry + fashion + creativity + design”. In 2021, Keqiao Fashion Week and the “Everyday Fashion” series of activities will move forward interactively, linking fashion creativity and the collaborative innovation and development of local advantageous and characteristic industries from a deeper level in the industry chain.
The just past 10th Keqiao Fashion Week in 2021 gathered global attention, focusing on the theme of “Preferred·Green Style”, focusing on the regional brand building of Keqiao textile industry and the responsibility of green development under the “double carbon” goal. Through the brand More than 50 fashion and creative activities, including press conferences, fashion design exhibitions, Sino-Italian project activities, design peak exchange activities, fashion services entering the market, “Keqiao Selected” brand plan, fashion lecture hall, fully demonstrated the strong green fashion of Keqiao, Shaoxing Dynamism and brand development creativity.
It is worth mentioning that during the 10th Keqiao Fashion Week, 10 local Keqiao enterprises including Zhixu Textile, Xiangu Textile, Gangkun Textile, Meiru Textile, Zola, and Haozhihuaju started from ” In the three dimensions of “brand, quality and category”, ten special brand press conferences were held to gather high-quality industry resources and original design power to demonstrate fashionable Keqiao’s creative design power, product innovation and brand development power, and comprehensively display Keqiao’s fashion elements. , leading fabricfashion trends, spreading Keqiao’s new fashion, and promoting industrial fashion transformation.
Recently, the “2023 Spring and Summer Women’s Fabric Product Development Practical Training Course” held at the China Textile City International Fabric Procurement Center prepared the next season’s products for Keqiao Textile Enterprises. The development planning brought innovative solutions that can be used for reference, and also brought a perfect conclusion to the 2021 “Keqiao Daily Fashion-Fashion Exchange Event”. The 2021 “Everyday Fashion” event is staged in multiple forms such as trend releases, docking exchanges, technical seminars, talent training, and entering fashion, promoting the organic integration of fashion design creative concepts and Keqiao’s local fabric products, guiding and boosting Keqiao Textile Collaborative innovation and industrial transformation and upgrading of the upstream and downstream garment industry chain.
As a high-quality platform for integrated innovation, Keqiao Fashion Week and the “Everyday Fashion” series of activities fully embody the innovative results of the fashion transition of Keqiao’s textile industry. It is not only a key step to enhance the industrial level and promote industrial transformation, but also build a The fashion creative industry ecosystem is an important part of building an “international textile capital”.
“Keqiao Preferred” brand building
“Keqiao Select” initially sprouted during the epidemic in 2020. By launching the “Keqiao Select” live broadcast plan, it aims to help Keqiao fabric companies expand supply chain docking New channels to enhance Keqiao brand influence. In 2021, the “Keqiao Best” brand plan will be comprehensively upgraded to the focus of Keqiao’s creation of a regional public brand for textiles. Since its official launch in May 2021, the first batch of 20 excellent brands have been publicly solicited from textile enterprises in Keqiao District.As a representative of quality, we will create a collective brand of Keqiao high-quality fabrics and establish a “new business card” for Keqiao’s textile industry.
In order to further accelerate the construction of the “Keqiao Optimization” of the textile regional public brand, in August 2021, the Textile Regional Public Brand Strategic Decision-making Advisory Committee was established and held its first plenary meeting. The members of the advisory committee include standard-setting authorities, leading talents in academia, fashion and brand marketing circles, as well as local high-quality brand entrepreneurs. In addition, Keqiao District has established a special working class and preparatory group for the “Keqiao Optimization” of regional public brands in textiles. Starting from investigation and research, trademark registration, standard formulation, packaging improvement, and brand cultivation, it will effectively promote the early stages of the regional public brand strategy for textiles. work, and some work has achieved progress and phased results.
During the 10th Keqiao Fashion Week in 2021, the “Keqiao Selection” exhibition selected brand area selected the first batch of 20 brands from Yongsheng, Yisha, Dongjin, Jindianzi, Yuhua, Wynn, Huida, etc. Keqiao’s high-quality fabric companies selected to be cultivated by the “Keqiao Selected” brand plan have demonstrated phased results in improving brand value through services to improve their “design power”, “fashion power” and “marketing power”. At the same time, the “Keqiao Selected” brand live broadcast was held for four days at the China Textile City International Fabric Purchasing Center. Representatives of 20 selected brand companies, fashion trend research experts, and designers jointly broadcast live broadcasts, covering fabric characteristics, trends and designs. The angle of the floor fully demonstrates the advantages of the fabric.
Recently, a special donation ceremony was held at the China Textile City Construction and Management Committee. Keqiao citizens donated the registered “Jin Keqiao” trademark rights to the Keqiao District Government free of charge, hoping to become “Keqiao Preferred” Contribute your efforts to regional brand building. After the “Jin Keqiao” trademark rights were donated, a special team for the construction of “Keqiao Optimization” took over.
Currently, Keqiao District is actively building the regional public brand “Keqiao Selection” of textiles in China Textile City, combining the advantages of industrial development, innovating business models, unswervingly promoting the brand strategy, strengthening the brand cultural connotation, and promoting the integration of dual cycles In the overall situation, we will continue to polish the quality foundation, and all parties will work together to build “Keqiao Selection” into a “domestic leading, internationally first-class” textile regional public brand, and enhance the brand awareness of China Textile City.
“Jingwei Plan” gathers talents
Currently, Keqiao is in the critical stage of “leading the city and racing the province” to build an international textile capital in the new era. The desire for talents is stronger than ever before, and it is vigorously attracting talents from all over the world to help Keqiao Textile Innovation leaps forward. Since 2020, Keqiao District has launched the “Jingwei Plan” for creative design talents for the first time, extending an “olive branch” to high-end creative design talents, and selected talents will receive a maximum subsidy of 1 million yuan. Currently, 45 high-end creative design talents have been selected, injecting vitality into Keqiao’s creative industry.
Recently, the evaluation results of the fourth batch of creative design talent “Jingwei Plan” in Keqiao District were released, and 15 high-end design talents were selected. The field of application this time is engaged in design and development work in textile new materials, fabrics and patterns, clothing and apparel, home furnishings, textile equipment, etc., with outstanding professional capabilities, and in this field High-end creative design talents with great influence or outstanding contributions. Talents selected by the “Jingwei Plan” to start and innovate in Keqiao District will be given subsidies of up to 1 million yuan, 600,000 yuan, 600,000 yuan, and 300,000 yuan respectively according to entrepreneurship category A, entrepreneurship category B, innovation category A, and innovation category B. The maximum funding period is 3 years.
“Through the cooperation with Keqiao Fashion Week, I have a deeper understanding of Keqiao and found that it is like a huge treasure house with rich fabric categories, complete industrial chain, excellent product technology and quality, so the company needs The procurement of fabrics is also gradually shifting to Keqiao.” said Li Kun, the fourth batch of “Jingwei Plan” A-level talents. At the opening show of the 10th Keqiao Fashion Week in 2021, Li Kun teamed up with a number of “Keqiao Selected” companies to release works with the theme of “Dense Ink and Heavy Color”, based on traditional Chinese love stories “The Legend of the White Snake” and “Butterfly Lovers” etc. For inspiration, a variety of prints are used to cleverly convey a folkloric and festive atmosphere, or an elegant and remote story atmosphere.
Innovation and development, talent first. In addition, Keqiao District also holds national-level competitions such as the China Fashion Fabric Design Competition, the China Patchwork Creative Design Competition, and the China-Italy Youth Future Fashion Design Competition, and has cooperated with major universities to create the “China-Italy Future Fashion Innovation Center” and the Modern Textile Lake Appreciation Experiment. It provides international and domestic creative exchange platforms such as offices to discover and reserve cutting-edge creative design talents. In May 2021, the first China-Italy Youth Future Fashion Design Competition was launched. The competition attracted more than 1,300 creative design works from 12 countries. The outstanding contestants in this competition can also be directly selected as talents of the “Jingwei Plan” as emerging forces.
According to statistics, in 2021, the design service revenue of enterprises in Keqiao District’s Textile Industry Creative Design Base reached 351 million yuan, a year-on-year increase of 8.4%, driving service objects to form sales of 415.12 billion, a year-on-year increase of 8.7%, a beautiful answer. In accelerating the new journey of building an “international textile city”, more and more fashion companies, fashion talents, and fashion elements continue to gather. Keqiao uses fashion to link global resources and find a unique new path of high-quality development.
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