Paying equal attention to R&D and market, Keqiao textile companies are working hard at both ends of the smile curve in the post-epidemic era

Introduction

Under the epidemic, it is particularly important for industry enterprises to cultivate and expand new growth points and seize the initiative in development. Keqiao textile enterprises actively adapt to the new challenges of the consumption era and new changes in consumption patterns, restructure production organization methods and circulation business models around new industry needs, and achieve professionalization, intelligence, precision and efficiency in supply chain channels.

In recent years, affected by the continued fluctuations of the epidemic, the instability and uncertainty of the world economy have continued to increase, and the textile industry has also faced many opportunities and challenges. The difficulties are real, but the prospects are infinitely bright. Under the pressure of numerous demands, Keqiao textile enterprises closely follow the general directions of technology, fashion and green, focus on product research and development around the consumer market, break through the circle and upgrade, and achieve a qualitative leap.

As quality consumption and green consumption become more and more popular, the demand for fashion, quality, high-end, intelligence, functionality, environmental protection and other products is growing day by day. Driven by technological innovation, textile product design integrates hard-core technology and cultural connotation in a more open, systematic and intelligent cultural environment, moving towards a more collaborative and diversified The development in the direction of , comprehensive and intelligent has created a powerful driving force to promote the development of highqualityin the industry.

For Keqiao Textile fabrics company, the initial impact of the epidemic was on the sales side. As epidemic prevention and control gradually becomes normalized, more and more companies are beginning to think about the future from the perspective of the industrial chain: developing antibacterial fabrics, launching independent brands, introducing designers, establishing live broadcast bases… focusing on research and development, Seize the market with one hand – entering the post-epidemic period, they will start to improve both ends of the smile curve.

Starting from R&D, responding to market changes during the epidemic

Facing the post-epidemic era, people’s lifestyles and even ways of thinking are changing, and fabric products are also undergoing sudden changes. The fashionability of the fabric is only the foundation, it must also have various functions to enrich the connotation of the fabric. Xu Jingping, the person in charge of Puxing Textile located in Dongchen Market, said in an interview with reporters, “Previously, when consumers were buying clothes, they would first pay attention to whether the clothes looked good or not, and the second was whether the fabric felt soft. See how it works on your own clothes. But after this epidemic and through customer feedback, consumers will now pay more attention to the ‘safety’ of fabrics, and functional fabrics have also ushered in new market opportunities.”

As a globally representative textile industry cluster and a world-class textileindustrial cluster pioneer zone, Keqiao has many textile companies seizing the industry development opportunities. We are actively exploring the research and development of new antibacterial functional fabrics. For enterprises, the development of functional fabrics should be based on raw materials, striving to show the harmony and balance between technology and nature, and meet people’s needs for nature, comfort, beauty, health, and fashion. For example, the graphene fabric developed by Puxing Textile has now launched version 3.0.

As early as the beginning of the epidemic at the end of 2019, Puxing Textile, like other Keqiao companies engaged in textile fabrics, was inevitably impacted and affected. The only constant is change. Xu Jingping realized that under such circumstances, people’s demand for antibacterial and antiviral products would become stronger and stronger. Developing functions from fabrics is also a proactive response for companies in the face of the epidemic. It is reported that this kind of graphene fabric has “long-lasting antibacterial, anti-ultraviolet, and anti-static” effects, and can inhibit bacterial contamination on clothing.

Puxing Textile specializes in making various types of down jacket fabrics. Xu Jingping said that in the past, down fabrics were mainly in dark colors. Also affected by the epidemic, healing colors began to spread widely. “This color change has occurred not only in the down fabric category, but also in most fabric products. For example, white with a sense of mission, red with a sense of kinetic energy, and blue and green with a natural flavor, contain powerful The power of color can heal people’s hearts, and they all belong to the typical healing color system.”

The application of functional fabrics not only increases the added value of fabric products, but also reflects people’s pursuit of a comfortable and convenient lifestyle and the protection of their own health and safety. Affected by market consumption, the demand for functional fabrics is also reflected in home textile fabrics. Funino Textile located in Dongsheng Road Market is an enterprise dedicated to the independent research and development and functional product design of healthy plant fibers. It transforms herbal fibers into textile fibers, yarns, fabrics and other related healthy textiles and other derivatives. General manager Zhang Weifu told reporters that due to the impact of the epidemic, the improvement of national health awareness has accelerated the outbreak of the big health industry. At the same time, driven by consumption upgrades, the big health consumer market is showing significant features such as comprehensive product upgrades, product function segmentation, enriched consumption scenarios, and diversified consumer demands.

At present, Funino mainly promotes a fiber product called “ancient tree cotton”. According to Zhang Weifu, this speciesis significantly increased. ”

The future has arrived and we are facing great changes. In the post-epidemic era, with the transformation and upgrading of Keqiao Textile, China Textile City has re-examined the market’s original strategic layout, merchant structure, resource channels and factor input, and further pondered the positioning, function, role and future development direction of the professional market. and trends. As a business owner, how to target consumer trends and further enhance industry dominance and voice has become a necessity in the post-epidemic era.

AAA

Disclaimer:

Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.