Fujian luggage witnesses Beijing’s “Double Olympics”
At the Beijing Winter Olympics, many foreign journalists who “revisited their old places” were still using the media kits from the 2008 Beijing Olympics, which made everyone sigh Made in China‘squality. This backpack is produced by Fuqing Xiangxing Group, the world’s largest luggage manufacturer. At this Winter Olympics, Xiangxing luggage once again showed its dominance in the Olympic arena and witnessed Beijing’s “Double Olympics”.
Sewing machines are running rapidly, workers are skilled in operation, and the assembly lines are interlocking… During the Spring Festival, the production workshop of Xiangxing Group is already busy. “We have received large orders from the fire rescue department, Xiamen Airlines, the Beijing Winter Olympics, etc., and now we are operating at full capacity to ensure on-time delivery.” Xue Hong, deputy general manager of Xiangxing Group, said, “Our partners are very satisfied with the quality of our bags. I feel reassured.”
In the exhibition hall of Xiangxing Group, the “four-piece set” specially designed for the Russian Olympic Committee delegation participating in the Beijing Winter Olympics is very eye-catching, including sports backpacks, chest bags, and trolley cases of different sizes and shapes. and hauling box, which are navy blue in color and made of new material, ultra-light film glue. The function of each piece fully considers the special needs of athletes.
For example, there are small pockets on both sides of the sports backpack, which can store small items such as socks and gloves; the chest bag can store personal belongings and necessities; the trolley case can carry sports equipment; the largest hauling box is used to hold more than 23 kilograms. Bulky luggage. Although the order for the “four-piece set” was only 1,500 sets, the company spent 2 months on design and manufacturing.
In addition, a black backpack labeled “Chinese National Team Customized Bag” at the Beijing Winter Olympics was also produced by Xiangxing Group. As a sponsorship and marketing package for the Beijing Winter Olympics, there are 5 models of this backpack, with a quantity of 15,000. Xiangxing Group also produces a trolley bag as a gift to the champions of various events in the Beijing Winter Olympics.
“To control every quality check and create high-quality products that strive for excellence is the goal we have always pursued, and we have gained more and more recognition in domestic and foreign markets.” Xue Hong said, Xiangxing Group’s annual output There are more than 100 million bags, most of which are exported to more than 80 countries and regions. In 2021, the group ranked 33rd among the top 100 manufacturing enterprises in Fujian, 15th among the top 50 private manufacturing enterprises in Fujian Province, and was rated as a leading industrial enterprise in Fujian Province.
What is worth looking forward to is that Xiangxing Group has also established a cooperative relationship with Beijing Guofu Sports Goods Co., Ltd. this year and participated in the design and research and development of Guofu’s “TEAM CHINA/China National Team” brand sports backpack. In the future, Xiangxing Group’s luggage products will get more display opportunities in the national team competitions, making the “Made in Fujian” brand even brighter.
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