Seoul plans to create a new brand for Dongdaemun and transform it into a world-class clothing market

The Jung-gu District Government of Seoul, South Korea stated on the 7th that it will spend 5 billion won (approximately RMB 27.107 million) to create a unified brand for the eight traditional markets in Dongdaemun, Seoul, and strive to build the above traditional markets into the world’s largest market by 2018. level clothing market.

According to reports, the Jung-gu District Government will develop a unified brand for the eight traditional markets in Dongdaemun to increase customers’ trust in Dongdaemun Market products and strive to promote “Korean Wave Fashion” to the world. In order to expand sales, the district government will also set up a business team to actively promote the Dongdaemun market by participating in overseas expos and holding brand roadshows. In addition, in order to attract more overseas buyers, the district government will open a shuttle bus line to provide them with a one-stop service integrating accommodation, logistics and tourism.

The Central District Government stated that in order to succeed in the rapidly changing environment, the traditional market must transform into a world-class tourist destination. The district government will actively help Dongdaemun Market revitalize and develop it into a famous attraction that represents Korea. Seoul plans to create a new brand for Dongdaemun and transform it into a world-class clothing market

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