The latest British survey shows that most people who buy clothes online will return them

Clothing, a product that has always been about looking good when worn on the body, has now become a hot spot for people to shop online. However, a latest survey in the UK shows that online clothing shopping seems to be falling into the dilemma of “try more and buy less”, and most people who shop online will return the goods.

According to the British Broadcasting Corporation (BBC) report on May 30, the latest survey data shows that in the past six months, two-thirds of consumers who purchased women’s clothing online will return at least one item. These so-called “serial returners” are accused of driving up the selling prices of goods.

According to the report, investigators interviewed more than 1,000 online clothing shoppers and found that 63% of the women’s clothing purchased by the respondents was returned to the merchant, and 56% of the respondents had returned an item in the past six months. one or more items.

Merchants said that free returns are an important part of the business, but the costs incurred will be more or less covered by the profits generated by other aspects of the business.

At the same time, the survey also showed that people aged 18 to 24 use smartphones to shop online twice as often as their parents. Consumer analysis expert Catherine Shuttleworth said: “The smartphone revolution has made online shopping within reach. Being able to buy the items you want anytime, anywhere is very important to the smartphone revolution.”

Emily Murray is a student and a member of the new generation of mobile online shoppers. She said she often buys clothes online, especially when she has images of herself wearing the same clothes on social media over and over again. She said knowing exactly what size she wears is “almost impossible,” so She often buys clothes of different sizes, “so I often return them. About half of the clothes I bought online are returned.”

AAA

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