Tens of thousands of workers return home from the coast – “Guiyan Economy” activates Tianmen garment industry
Textiles and clothing are Tianmen’s traditional advantageous industries. Currently, more than 400,000 people are engaged in garment processing and manufacturing outside the country, forming a strong support of industrial workers.
In recent years, with the return of a large number of clothing companies, the transformation and upgrading of traditional companies, and the gradual increase of private brands, Tianmen’s clothing industry has gained new vitality and shown a rapid development momentum.
The rent of the industrial street store has doubled
On March 2, at the Yifan clothing store in e-commerce Cultural and Creative City in Yuekou Town, a mountain of express parcels awaiting delivery was piled up.
“More than 4,000 pieces are shipped every day during the peak season.” Boss Liang Xiao has been engaged in clothing e-commerce for 5 years. He has a flagship store on the e-commerce platform, focusing on women’s shirts and cotton-padded clothes.
At the end of 2020, she moved her business from Guangzhou back to her hometown Yuekou. “The processing, logistics and supporting facilities here are relatively mature.” Liang Xiao said that compared with Guangzhou, Yuekou’s comprehensive operating costs are lower and it can take care of the family.
In Yuekou Garment Industry Street, a 5-minute drive away, the first floor is densely populated with shops selling fabrics, tailoring, embroidery, pattern making, garment making, ironing, and various accessories. Customers can choose styles and fabrics. Walk around Industrial Street and you can get ready-made clothes.
Tianmen Qinyi Industrial Group Co., Ltd. is responsible for the promotion and operation of Industrial Street. “Last year, the garment industry street achieved an output value of 230 million yuan and provided employment to more than 2,000 people.” Cheng Yang, general manager of the company, said that crowds continue to return, and the rent of the industrial street has doubled , a piece of land that was originally idle was also turned into a factory for rent.
In recent years, due to the industrial transfer in coastal areas and the impact of the epidemic, tens of thousands of garment workers have returned home from Guangdong and other places. Tianmen has seized the opportunity and actively undertaken the work. As of the end of last year, there were 2,064 textile and garment companies in the city, of which 1,689 were clothing e-commerce companies, forming clothing industry clusters such as Yuekou Town and Huatai Clothing E-commerce Street. Last year, Tianmen produced and sold more than 180 million pieces of various types of clothing, with an annual output value of 10 billion yuan, employing 19,552 people, of which the number of clothing e-commerce shipments exceeded 126 million.
Internal training and external introduction to cultivate the leader
On March 3, in the production workshop of Jiazhen Town Jiayang Garment Co., Ltd., seven assembly lines were operating at full capacity.
“These are two new assembly lines that have just been added. Work will start when the workers are full.” Zhang Sheping, the company’s production director, said that this year’s orders have been scheduled until August.
Jiayang Garments is a long-term supplier of the century-old Norwegian brand Helly Hansen. It mainly produces various types of labor protection clothing and outdoor clothing.
Laser cutting machines, automatic bag opening machines, computer pattern machines… In recent years, Jiayang has continued to carry out intelligent transformation, and the outdoor ski suits produced are laser-sealed and seamless. After the lamination process, there are basically no traces of stitching, achieving high-level windproof and waterproof effects outdoors. At the same time, the company continues to optimize the production process, changing the number of production lines from 9 to 7, and the efficiency has increased by 30%.
Focusing on quality, the company has continued to grow and develop in the 12 years since it settled in Tianmen. Last year, the company’s annual output of clothing was 1 million sets, and its sales revenue exceeded 110 million yuan.
At Xindeng Clothing, not far from Jiayang, the brand new hanging assembly line makes the garment workshop look neat and fresh. “The cut fabric is sent to the hanging rail frame, and after 25 processes in sequence, a dress is off the production line.” Yin Jianguo, the company’s general manager, said that the company currently has many orders and has driven the collaborative development of 20 surrounding companies. This year, it will Build another 5-story standard factory building and install 8 new production lines.
Industrial development cannot be separated from the leadership of leading enterprises. Currently, there are only 47 registered textile and apparel companies in Tianmen. Tianmen proposed that while supporting enterprises in technological transformation and expansion, they should also increase efforts to attract large-scale enterprises and focus on cultivating a number of enterprises with an output value of over 100 million and billions of dollars. From January to February, the city has signed contracts for 7 projects, and 5 key projects with investments of more than 500 million yuan are under negotiation.
Branding is the only way
In the Hubei Renben Technology Clothing Exhibition Hall, all kinds of cool racing suits, cycling suits and other exhibits are particularly eye-catching.
According to the person in charge of the company, Renben owns special brands such as Jiangxianghou, Saier Suit, and Cross-Country Fengyun, which provide professional clothing for domestic and foreign professional events. At the Beijing Winter Olympics, security personnel wore the company’s clothing.
“Three feet of clothing cannot sell for more than a trademark as big as a fingernail.” Branding is the only way for the development of Tianmen’s clothing industry.
At present, many companies in Tianmen are improving the development and design of new technologies and new products with core competitiveness, and marching towards branding.
Hubei Yixin Clothing Co., Ltd., located in Longteng Clothing Town, is an OEM company for brands such as Semir and Yichun. On this basis, the company created its own clothing brand Soufu, which is the main supplier of super clothing counters. Last year, the company’s own brand sales accounted for 40%.
Another company, Xiang Meimei, specializes in women’s short skirts under the brand of the same name. Many of its products have become popular online, and its market share ranks among the top three in the province.
“Brand creation urgently needs a group of designtalents.” Long Teng�Zhu Jundong, the relevant person in charge of the town, said that it is currently seeking to cooperate with more than 10 professional universities across the country, including Wuhan Textile University. The design team will combine market demand and corporate characteristics to design competitive products.
At the same time, Tianmen, relying on Zhuoer Tianmen Industrial New City and Longteng Garment Town, focuses on cultivating independent brands and regional public brands, accelerating the establishment of brand clothing processing enterprises, further expanding the Tianmen brand, and building a famous Chinese clothing e-commerce city.
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