Zhuzhou: How can the traditional clothing industry break through in the Internet era?

Zhuzhou: How can the traditional clothing industry break through in the Internet era?

The apparel industry is Zhuzhou’s second industry worth over RMB 100 billion. However, compared with other high-tech industries that are growing rapidly, the traditional apparel industry faces greater bottlenecks in transformation and breakthrough. How to achieve new breakthroughs in the apparel industry in an era where the Internet and e-commerce are in full swing? On March 10, Lusong District held a discussion on clothing and “the future”.

Ma Guai, Hu Xuan, Chen Pengfei… a group of trendsetters who have been at the forefront of the apparel industry and live streaming e-commerce in recent years, together with the equally young Lusong District Mayor Wang Qiang and other leaders, formed this “together” The core of communication is “Toward the Future, Clothing Youth”. There were no reporting documents or speeches. Everyone complained or expressed emotions based on their own feelings. The scene was relaxed and happy. In the past two years, live-streaming of goods in the apparel industry has been extremely popular, and Zhuzhou has suddenly emerged. With a group of powerful anchors, it has become the darling of online platforms such as Douyin. As a leader among the top anchors, Ma Guai, who wears plain clothes, believes that compared with Hangzhou, Wuhan and other places that are leading in the field of live broadcast e-commerce, Zhuzhou has achieved considerable results with a smaller total number of stores. The government should further Encourage and guide more apparel companies to “electric shock”.

Ma Guai, Chairman of Hunan Xinsubai Clothing Co., Ltd.: The apparel industry has made great efforts in this sector and introduced relevant policies to encourage everyone to actively open stores. These more than 4,000 stores have taken on the tenth place (domestic e-commerce sales). results, so I think there is a lot of room

The rise of live streaming e-commerce has led to the growth of the entire apparel industry chain. The geometric growth of live broadcast sales has put forward new requirements for the supply chain and quick response capabilities of processing and production. Such fertile soil has enabled the rapid growth of many apparel processing companies. Apparel practitioners such as Zhu Zhiguo and Hu Xuan believe that they should strike while the iron is hot and guide such mid-waist enterprises to develop towards branding and high-end development.

Zhu Zhiguo, general manager of Zhuzhou Benhu Garment Factory: Mid-waist enterprises and factories with independent research and development and independent production and manufacturing capabilities have begun to rise and already have a complete quick response system, so I also call on the government to Pay attention to this group of people because they also need to be respected, because many of these bosses are born in the 1980s and 1990s and are very innovative

Hu Xuan, Chairman of Hunan Huxuan Clothing Co., Ltd.: They actually want to prove that they make tens of millions of net profits a year. They bought a 10,000-square-meter factory to set up Intelligent equipment is used to empower brands, so I think Baiguan (industrial park) can play a very big role in finally undertaking the implementation