Haining 3 cocoon silk project passed the annual central foreign economic and trade special inspection

Recently, reporters learned from the Haining Economic and Information Bureau that three enterprises in Haining passed the 2021 Central Foreign Economic and Trade Special Fund (CocoonSilk) project acceptance , a total of 1.26 million yuan of funds has also been allocated to plan new projects for the transformation and upgrading and technological innovation of the cocoon and silk industry. Chapter.

These three companies are the brand cultivation project of Zhejiang Shangge Fashion Co., Ltd. – digital marketing construction of Shangge Silk brand under the background of “retail + live broadcast”, and the technology research and development project of Zhejiang Misai Silk Co., Ltd. – —The development of natural colored mulberry silk knitted fabrics and clothing products, the scientific and technological research and development project of Haining Huasai Silk Garment Co., Ltd. – the development and key equipment of core-spun silk tights upgrade.

It is reported that this special fund aims to gradually break through sericulture-reeling-weaving-finishingby encouraging technological research and development, improving cocoon silk quality, and strengthening brand cultivation. font>Industrial bottlenecks, achieve deep integration of the four major industries of planting, manufacturing, service industry, and digital economy, promote the extension of the cocoon and silk industry, increase product added value and brand awareness, enhance industry status and competitiveness, and accelerate the growth of the silk industryQualityPace of development.

Taking Shangge Fashion as an example, this project focuses on building multi-channel marketing methods such as traditional e-commerce and social e-commerce, and builds online and offline marketing methods with consumers as the center. Omni-channel marketing, broaden sales channels, and enhance brand influence. “After the implementation of the project, the company’s backward marketing concept, unclear brand image, lack of product characteristics, and outdated marketing methods have been greatly improved, and it has better satisfied consumers’ demand for fashionable and personalized silk products.” Related to the company The person in charge told reporters that during the one-year cultivation and development period, a total of 5 silk new product research and development projects, 5 patents, and 180 silk clothing designs were completed.

Use special funds to assist transformation and upgrading. “With the special funds we have received, we will continue to invest in the transformation and upgrading of the cocoon and silk industry and give full play to the role of the special funds.” said the person in charge.

It is understood that 3 projects in the city have stimulated an investment of approximately 20 million yuan in the cocoon and silk industry, completed the transformation of 4 industry-university-research results, created 1 brand, and provided employmentThe number of positions is about 200. In the next step, our city will also accelerate the construction of a modern industrial system, promote the collaborative innovation and development of the first, second and third industrial chains of cocoon and silk, and create a new situation for the high-quality development of the cocoon and silk industry.

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