Cross-border “dialogue” promotes the protection of intangible cultural heritage

Recently, Suzhou ShangjiukaiSilk Technology and Culture Co., Ltd., located in Shengze, Wujiang, specially customized and presented 43 sets of Song brocade clothing and clothing to the Chinese women’s football team. The first Song brocade national flag was displayed to thank the women’s football players for bringing glory to the country.

Football and Song Jin originally belong to two different fields. But in Shangjiukai, they have a deep connection because of the same pursuit.

“We hope that we can draw forward strength from the spirit of women’s football and carry forward China’s traditional intangible cultural heritage.” said Wu Jianhua, chairman of Shangjiukai.

The same pursuit in different fields

Because you like it, you can do your best.

Founded in December 2012, Suzhou Shangjiukai Silk Technology Culture Co., Ltd. is a company dedicated to the inheritance, research and development, and innovation of traditional silk. Since its establishment, the company has overcome numerous technical difficulties and successfully restored Song brocade weaving on modern looms and achieved industrialized production. Shangjiukai not only broadened the application fields of Song brocade and formed a series of Song brocade products such as bags, clothing, scarves, shawls, and handicrafts, but also realized the living protection of Song brocade, a world intangible cultural heritage.

Since the establishment of the brand, Wu Jianhua, chairman of Shangjiukai, has actively contributed to the development of sports. In early 2015, Wu Jianhua and six key members of the Shengze Fans Association established Suzhou Suoke Sports Culture Development Co., Ltd. and built the “Sock Football Park” in Shengze Jinghu Park, constructing competition-level artificial turf and standard lighting football fields to high standards. .

“I am a football fan, and building a standard football field is due to my deep love for football.” Wu Jianhua told reporters that he is the vice president of the Shengze Fans Association and has received many distinguished guests from the football industry over the years. Including the Chinese Football Association and football seniors Rong Zhixing, Su Yongshun, Ma Liangxing, Liu Qingquan, Li Zhonghua, etc. After the “Sock Football Park” was put into use, leaders from the State Sports General Administration and provincial and municipal levels visited the site many times for guidance. At present, Suoke Football Stadium is a provincial sports industry base and a municipal sports industry demonstration base.

Over the years, the Shengze Fans Association and the “Soke Football Park” have insisted on organizing high-standard and high-quality quality events, and have successively hosted the Lunar New Year Cup Football Championship, known as the “Grassroots World Cup”, and the “Yangtze River Delta Media Football Invitational Tournament” “Enterprise Grassroots Competition” and other competitions.

In the same year, Shangjiukai established the China Democratic League Shangjiukai Youth Football Training Base. The base is oriented to the society and goes into the campus. It works hard to train well during the holidays and adopts “going out, please come in”, strengthen communication and broaden the horizons of young people through competitions. After several years of hard work, the youth training base has received widespread support and recognition from all walks of life. Some students have been selected for further study at Greentown Football School. The base has also been recognized as a football training and selection base by “Dragon Team Sports” and “Zhejiang Greentown Football School”. The sports team jointly built by the base and the school has won the second prize in Suzhou City for several consecutive years.

Sonorous roses encourage enterprises to inherit and innovate

All along, Shangjiukai has been adhering to the corporate culture of “being a conscientious enterprise, enthusiastic about public welfare, and sincerely repaying society”, committed to charity and public welfare sports, and led members of the fan association and related enterprises to discover love and share with practical actions Love, spread love.

In November 2017, Shang Jiukai took the lead in inviting World Football Miss Sun Wen, AFC Women’s Department Director Bai Lili and other athletes who have played for the Shanghai Women’s Football Team, including Sun Rui, Gao Hongxia, Chi Yi, Xie Huilin, Chen Jinyu, Xiao Yan, Yu Jin and others participated in the “Song of Roses Tour” activity. In just half a day, “Clang Rose” visited the “Sock Football Park” and gave a training class to the girls’ football team of Shengze Primary School to stimulate children’s interest in football. On the same day, the “Steel Rose” also had a friendly match with Shengze’s “Old Role” team to compare skills and exchange feelings.

Wu Jianhua said: “From the previous trough of the World Cup to today’s Asian Cup victory, the Chinese women’s football team’s never-say-die fighting spirit has given Shang Jiukai a lot of inspiration. Shang Jiukai must work hard to draw strength from the spirit of the women’s football team and bring humankind to the world. The Song brocade skills that have been passed down for thousands of years should be well protected, passed down, displayed, and utilized well. They should be protected in the process of inheritance and passed on in the process of innovation.”

“The sonorous power shown in each shocking game inspires every Chinese fan. The amazing strong willpower of the Chinese women’s football team is very worthy of learning and spreading as a business.” Wu Jianhua said, While Shangjiukai strives to make Song Jin Guoli bigger and stronger, it will continue to do charity and public welfare sports, regularly receive special children to participate in outdoor activities, and arrange specialized coaches and staff to serve them; continue to adhere to “‘enough’ warmth” We organize activities every year to donate cotton shoes to children in mountainous areas such as Daliang Mountain; we continue to carry out the “S Charity Plan” of giving away culture and sports, and send the most urgently needed learning videos, lesson plans and other cultural food to children in mountainous areas.

AAA

Disclaimer:

Disclaimer:�Some of the texts, pictures, audios, and videos of some articles published on this website are from the Internet and do not represent the views of this website. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.