Step into the “100 Billion Club”! Let’s take a look at the 40-year transformation of Shantou’s textile and apparel industry
“Clothing”, which ranks first among the four elements of “food, clothing, housing and transportation”, is an indispensable “rigid necessity” in people’s lives.
Shantou has made textiles and garments, a people’s livelihood industry, prosperous. With the east wind of reform and opening up and the party’s good policies of enriching the people and strengthening the country, it only took about 40 years to start from small family workshops and “three The textile and garment industry with the “Lai Yibu” processing model has entered the “100 billion club” and has become the industrial category with the highest total output value and complete industrial chain in the city. A piece of white paper, under the pen of the hard-working pioneers, a colorful picture is drawn!
“China’s Famous Home Furnishing Clothing Town” Xiashan is ready to start again
On an early spring afternoon, we walked into Jinguang Road, located in the bustling area of Xiashan Street, Chaonan District. This 1,030-meter-long and 20-meter-wide road is lined with shops on both sides, most of which sell knitted underwear and home furnishings. Clothing and clothing accessories wholesale shops highlight the industrial characteristics of this economic center that has long been at the forefront of the city in terms of economic aggregate. Xiashan Subdistrict is a “famous home and clothing town in China”. The total output value of textile and clothing in 2021 reached more than 27.2 billion yuan, accounting for about 55% of the total industrial output value of the entire subdistrict.
Guangdong Hongxing Industrial Co., Ltd., located in Yangnei Community, Xiashan Street, is currently a leading company in China’s home furnishing industry and has obtained the platform e-commerce home furnishings for many years. It ranks first in the sales list of brands in the clothing industry, and its Fenton brand homewear has always dominated the “Double 11” e-commerce sales list. Such a large-scale manufacturing enterprise with about 1,700 employees and an annual output of more than 9 million sets of home clothes and more than 14 million pairs of underwear also started from a small family workshop.
In the late 1980s, Guo Qiuhong and his wife, villagers of Liannan Village, Xiashan, opened a clothing and accessories wholesale store in Xiashan Shopping Mall. At that time, Xiashan was known as “Little Hong Kong”. Buyers from all over the country came in droves, and their wholesale business of locally produced clothing was booming. Due to the narrow business premises and inconvenient access, their store moved to nearby Jinguang Road two or three years later to further expand its business scale. In October 1997, Guo Qiuhong, who had already made his first pot of gold and accumulated rich experience, set up a small clothing production factory in his old house in Liannan. He hired a dozen neighbors, relatives and friends to start producing underwear and home clothes. The following year, he registered “Finland”. “Teng” trademark. In May 2004, Shantou Hongxing Garment Co., Ltd., the predecessor of Hongxing Co., Ltd., was established. “Fenteng” launched brand operation and nationwide investment promotion, and comprehensively laid out the home clothing market. On July 23, 2021, Hongxing shares were listed on the Shenzhen Stock Exchange, becoming “the first home furnishing stock in China.” According to Guo Shaojun, deputy general manager of the company, Hongxing Co., Ltd. is committed to promoting multi-level and multi-dimensional brand building and constantly improving corporate competitiveness and brand influence. It will organize two projects, including Hongxing Home Clothing Brand and Hongxing Technology Textile Manufacturing, to participate in the 4th of this year. The first China·Chaoshan International Textile and Garment Expo will be held in our city in mid-month. We hope to further build our brand by participating in the event and showcase the new series of functional fabrics developed by the company to all walks of life.
The reporter learned that there are 573 textile and garment enterprises in Xiashan Street with more than 36,000 employees, including 116 enterprises above designated size. The industry has 5 provincial famous trademarks, 1 provincial famous brand product, and high-tech enterprises. 7, including 3 provincial engineering technology research centers and 6 municipal engineering technology research centers.
Guo Yixiao, deputy director of the subdistrict office, said that Xiashan Subdistrict will regard the upgrading of the textile and garment industry as a top priority in promoting economic development, actively guide and support enterprises to go public for financing, technological transformation, increase regulatory limits and expand the market, and promote The enterprise continues to grow stronger and bigger, consolidating and strengthening the important position of Xiashan textile and garment industry in the regional economy.
“China’s famous knitted underwear town” Gurao ushered in good development opportunities
Gurao Town, Chaoyang District is also an important textile and clothing town. Its knitted underwear industry originated in the early 1980s. After 40 years of development and accumulation, a complete industrial chain has been formed. Currently, there are knitted underwear manufacturers in the town. There are more than 3,500 enterprises, including 183 listed enterprises. In 2003, it was named “China’s Famous Knitted Underwear Town” by the China Knitting Industry Association.
“The Shantou International Textile and Garment Industry Base project, which has attracted much attention from all walks of life, is located at the junction of the three towns of Gurao, Tongmen and Guiyu. It is the Gurao Textile and Garmentindustrial clusterHigh-end, standardized development has brought unprecedented opportunities.” Ma Pengcheng, mayor of Gurao Town, told reporters that Gurao Town will seize the precious development opportunities given by superiors and fully serve the establishment of the textile and garment industry base. Construction, gathering textile industry resources, empowering industrial cluster development, while accelerating the improvement of Gurao’s transportation, power supply and other infrastructure, continuously deepening the “delegation, regulation and service” reform, improving government service efficiency, vigorously implementing “industrial transformation” upgrading and transformation, and enhancing The supply capacity of industrial land and increasing the introduction of talent will provide strong support for the textile and garment industry to become bigger and stronger.
Shantou Jinjiatai Knitting Industrial Co., Ltd., located in Houyang Industrial Zone, Dongming Village, Gurao Town, is an underwear and clothing manufacturer with a history of 28 years. It is mainly engaged in the research and development, design and production of women’s underwear.and sales, with more than 30 provincial agents across the country. Its growth trajectory is a microcosm of the development of Gurao’s knitted underwear industry. In 1994, Weng Chujin, a young local villager who had been a truck driver for eight years, with the ambition to change his destiny, opened a small underwear family workshop in his hometown with his newlywed wife, and purchased 8 second-hand electricSewing machine, began to produce underwear and bra products.
Due to lack of technology and experience, their products were not well sold at first, and they suffered a total loss of nearly 400,000 yuan in the first three years. Fortunately, the “tuition fee” was not paid in vain. Weng Chujin and his wife persevered through gritted teeth, constantly groping for improvements amidst setbacks, actively introducing technical talents and unblocking market information and marketing channels, pushing the company to gradually get on the right track and turn losses around. Ying, the factory changed its location three times, each time the scale doubled. In January 2010, Shantou Jinjiatai Knitting Industrial Co., Ltd. was registered and established. In recent years, the company has accelerated the pace of technological transformation. While doing a good job in traditional sewing bras, it has invested more than 10 million yuan in introducing advanced Italian seamless knitting machines and imported high-quality products. Yarn, the seamless naked ammonia underwear produced is very popular in markets across the country.
At present, Weng Chujin’s son Weng Weixin has successfully taken over and served as the company’s general manager. Last year, he participated in the preparations for the Municipal Textile and Garment Industry Association. Weng Weixin believes that the establishment of the association has built a bridge of contact and communication between enterprises and the government, played a role in unity, collaboration and resource docking inside and outside the industry, and is conducive to promoting the development strategy of “building a city through industry and strengthening the city through industry”. Next month, their company will send a strong lineup to participate in the first China Chaoshan International Textile and Garment Expo and the 2022 China (Shenzhen) International Brand Underwear Exhibition.
The total output value of the textile and apparel industry has increased by more than 7 times in 17 years
In 2004, the total output value of our city’s textile and garment industry was only over 15 billion yuan. In 17 years, the total output value increased more than 7 times, which can be said to be a strong growth and full of vitality. In 2021, Chaonan District and Chaoyang District achieved textile and clothing industrial output values of 70.834 billion yuan and 46.498 billion yuan respectively, representing year-on-year increases of 8.97% and 4.80% respectively. Textile and clothing has become one of the “two specialties” in our city’s new industrial development pattern of “three new, two special and one big”, and its future development is promising.
Li Weijiao, Party Secretary and Director of the Chaonan District Industry and Information Technology Bureau, told reporters that Chaonan District has become the country’s largest and most intensive source of textile and apparel production companies for home clothing, underwear, underwear surface accessories and accessories. As one of the production areas, there are 3,395 textile and garment enterprises, including 324 industrial enterprises above designated size. 80% of the country’s home clothes, 40% of women’s underwear and 35% of fabric accessories are manufactured in Chaonan.
Next, Chaonan District will base on the local industrial development advantages, promote the optimization and upgrading of the entire industry chain, and establish a technological innovation with enterprises as the main body, market as the guide, and deep integration of industry, academia and research. font> system, promote the integrated development of new generation information technology and manufacturing technology, implement the “Strong Brand District” strategy, accelerate the creation of a 100 billion textile and clothing characteristic industry cluster, and promote the construction of a modern, beautiful, wealthy and trendy South into the fast lane.
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