Shangchi Home Furnishing was named “Brand Innovation Enterprise of the Year”. Can customized sleep become a new trend?
On March 21, 2022, the 22nd World Sleep Day, at the 4th Sleep Online Industry Summit co-sponsored by the China Sleep Research Association and Guangzhou China Home Expo, customized sleep was the focus Shangchi Home Furnishing stood out from many sleep brands and was awarded the “2021 Sleep Industry Annual Brand Innovation Enterprise”. At a time when sleep issues are becoming more and more important, can customized sleep become a new trend?
A report and analysis conducted by the Chinese Sleep Research Association online live broadcast shows that currently more than 300 million people in China have sleep disorders. Especially in 2020, due to the impact of the new crown epidemic, people’s overall sleep time has been delayed by 2-3 hours. According to the “China Sleep Research Report 2022” jointly released by the Institute of Sociology of the Chinese Academy of Social Sciences, the Chinese Sleep Research Association, and the Xilinmen Sleep Research Institute, in the past 10 years, Chinese people have fallen asleep more than two hours later, and the average sleep duration It has shrunk from 8.5 hours in 2012 to 7.06 hours in 2021. The survey shows that only 35% of Chinese people sleep enough for 8 hours.
Sleep problems need to be solved urgently and the sleep economy should be ripened. iiMedia Consulting’s 2021 China Sleep Economy Industry Research Report shows that my country’s sleep economy has entered a rapid development period in recent years. Between 2016 and 2020, the overall market size of China’s sleep economy has grown from 261.63 billion yuan to 377.86 billion yuan, an increase of 44.42%. It is expected that in the future, as the sleep product market penetration rate continues to increase and product types continue to increase, the market size will continue to maintain a growth trend.
The capital market has long coveted the “big cake” of the sleep market, and many listed home furnishing companies are competing. Mengjie Co., Ltd. established the Mengjie Smart Bedroom Research Laboratory in 2015 to lay out the research and product development of smart bedding and deep sleep space; Xilinmen launched Smart1, the first smart mattress product of the Smart Wave spine protection deep sleep system, in 2020. It can accurately capture the user’s heart rate, breathing, deep and light sleep and other data, generate professional sleep reports, and achieve “personalized customization”; Qisheng Technology announced its entry into the HUAWEI HILink ecosystem on March 17, 2021, providing Huawei with It provides users with a smart sleep experience, and its smart bed has become the designated sleep product for the Beijing 2022 Winter Olympics and Winter Paralympics; Xiaomi’s premium lifestylee-commerce platform Xiaomi Youpin is The “Extreme Sleep Aid Pillow” was released on April 1, 2021. It claims to use the principle of brain waves at the same frequency and intervene in brain waves through the rTMS micro-controlled magnetic unit to help users solve sleep problems such as insomnia, dreaminess, easy awakening, and waking up irritated. Official It is said to “fall asleep in one second and sleep on the pillow”.
Unlike home furnishing giants such as Mengjie Co., Ltd., Xilinmen, Qisheng Technology, and Xiaomi Youpin, which rely on capital support to make efforts in sales, channels, marketing, etc., Shangchi Home Furnishing has chosen the customized sleep segment. And continue to invest in scientific and technological research and development. Shangchi Home has been focusing on mattresses for 13 years. It has Shangchi·Energy professional sleep series, Shangchi 566° private mattress customization series, Shangchi·LOVE series, and Shangchi·Free Space overall home series. Among them, the 566° private mattress customization series can match the human sleep database of tens of millions of users across the country based on the human body’s 5 physical constitutions, the naturalness of sleeping postures in 6 body parts, 6 levels of sleep comfort, and BMI scientific calculations, providing services for people of different body types. People looking for matching mattresses. As a partner of China’s aerospace industry, Shangchi Home maintains an annual R&D investment of 8%. The independently developed “Tiangong-1” sleep support test system is calculated based on the World Health Organization’s BMI. Users only need to lie down on the “Tiangong-1” for the test. After lying on the bed for 5 minutes, you can get an exclusive sleep report that accurately matches the mattress hardness, pillow height, etc. On this basis, Shangchi Home combines human body big data and memory foam materials to provide grading tests for pillows and mattresses, allowing users to find their own pillows and mattresses and find the most suitable sleep solution.
“As a subdivided category in the home furnishing industry, mattresses currently do not have a particularly large brand enterprise. The top listed companies have annual revenue of 1-2 billion yuan, which is where the market opportunities lie. “Wang Jianguo, an Internet strategy expert in China’s home furnishing/design industry, said, “As a relatively new product, customized sleep mattresses are linked to popular customization and technology concepts and cater to consumer demands, but in the end it still depends on the company’s product development and manufacturing capabilities. Whether China can truly achieve customization and technology, as well as the market’s feedback on it.”
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