The “small order quick return” business format in the clothing and apparel market of China Textile City is in full swing
A few days ago, when I walked into the fourth floor of China Textile City Clothing and Accessories Market, I was immediately struck by the eye-catching and uniform blue background with white characters and neat shop signs. , this is the “quick return for small orders” franchise area that the clothing and apparel market is working hard to build.
It is reported that the “small order quick return” business model is characterized by “small” and “fast”. Its industrial chain consists of sample design, online celebrity live broadcast sales, small batch ordering, OEM processing and fast delivery. It takes one cycle and can be delivered within 5 to 7 days. Especially its tailor-made and individualized design styles cater to the needs of modern young people.
With the rapid development of the digital economy such as e-commerce live broadcast, the “small order quick return” business model has become an effective supplement to the traditional clothing industry chain model, with a market share of It is also increasing. To this end, the Garment Market Branch of China Textile City Group Co., Ltd., based on its own business structure and actual situation, has intensively launched the “Small Order Quick Return” investment promotion work, opened up and built a “Small Order Quick Return” franchise area, and used a brand-new business format It has broadened the sales model of the clothing market and promoted the common development of existing business formats in the market.
Since its establishment at the end of last year, the first batch of five high-quality “small order quick return” merchants have settled in the exclusive area, including “Chengyi Design”, “Yuzhuo Design” and “Yi Ling Yi Qi”. Among them, “Chengyi Design” specializes in women’s clothing and is a professional clothing design and customization company that is committed to the research and development and promotion of its own brands; “Yuzhuo Design” specializes in down jackets, has its own brand, and focuses on private customization; “Yi Lingyi” “Qi” is mainly engaged in the design and customization of children’s clothing, and is currently actively exploring the e-commerce live broadcast marketing model… The “small order quick return” business format that is in full swing, through the “online + offline” form, not only allows consumers to buy Wumart Cheap and unique customized clothing and apparel, and promotes the diversification of market sales models.
On the basis of the original investment attraction and settled enterprises, this year, the clothing market branch has sounded a new round of investment promotion call, and through multiple measures, it has successfully introduced “Yiheng Design” and “Qiyue” Four high-quality “small order quick return” merchants, including “Clothing”, “Timeng.PRANKSTER” and “Xiyou Clothing”, achieved a “good start”.
The relevant person in charge of the clothing market branch said that they will re-plan the site on the basis of the “Small Orders and Quick Returns” exclusive area to create a “Small Orders and Quick Returns” clustered exclusive area, and will work hard to expand investment channels through Attract more high-quality merchants to settle in through point expansion, further expand and strengthen the scale of the “small order quick return” business, and give new development vitality to the clothing and apparel market.
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