Interview with Zhang Jianbei Home Textile Design Competition | Why do we need to do “regenerative” design
Exclusive interview with guests:
2021 “Zhang Jian Cup” China Home Textile Product Design Award Bronze Award Winner: Huatai International Textile (Hangzhou) Co., Ltd. Zhang Ying
In recent years, sustainable fashion has become one of the major development trends that cannot be ignored in the global textile and apparel industry. Superimposed on the conceptual changes caused by the post-epidemic era, new consumer demands are being formed, and the construction of a new consumption structure is accelerating. The epidemic has made people more aware of human fragility. More and more consumers have more expectations for brands in terms of environmental protection and social responsibility, and are environmentally friendlySustainability is also paid more attention to. A “green” storm is coming, and sustainable fashion is rising day by day.
The work “Homeland” that won the Bronze Award of the 2021 “Zhang Jian Cup” China Home Textile Product Design Award was woven with Repreve TM-Unifi 100% recycled yarn. “Home” is a collection of selected fashion trend fabrics. Zhang Ying, designer of Hualtai International Textile (Hangzhou) Co., Ltd., said that from the initial idea to the implementation stage During material selection and trial weaving, all focus was on “regeneration”: Repreve TM-Unifi 100% regenerated yarn was used, with green as the main color, the divided earth surface as pattern material, and the use of multiple organizations in fabric technology to create A rich layer full of deconstruction.
Just as the professional judges commented on “Homeland”: the interweaving of thick chenille yarn and thin branches forms rich layers, and the appropriate application of golden bright silk is the finishing touch. In the pattern, the seemingly fragmented earth seems to be reorganizing in an orderly manner. Simple circular cutting and recombination make the picture lively and interesting; the staggered interweaving of different materials makes the cloth rich and colorful. Gold is an eternal color, and its mottled interspersion in the picture is natural and natural. In the organizational structure design, single warp and single weft, double weft, double layer change, multi-layer change, structure, comprehensive structure and other techniques are used to make the pattern Natural presentation.
The orderly reorganization of the divided earth’s surface, the intertwined longitude and latitude structures, the mottled interspersion of green and gold…these images and elements also convey the designer’s source of inspiration when designing the work: about 300 million people are produced in the world every year tons of plastic waste, about 10 million tons of which enter the ocean. The ecology is in urgent need of protection, and sustainable development is imperative. Recycling, regeneration, and sustainable development, these terms that were not originally related to design, have attracted more and more attention and attention from the design community.
In the field of basic consumer goods, the main manifestations of “the people’s growing needs for a better life” in the textile and apparel industry are consumption upgrades and demand changes: the consumer demand for “technical content”, “fashion style” and “green environmental protection” is increasingly increase. For consumers who advocate environmental protection and have practical characteristics, products created by designers that are comfortable, regenerative, environmentally friendly, and low-carbon are more popular. This also reflects people’s pursuit and pursuit of a comfortable and environmentally friendly lifestyle. Protection of own health and safety.
“Recycling and regeneration are the starting point of sustainable fashion and the mission of our generation of home textile designers.” In the mind of designer Zhang Ying, she already has a clear definition of her design career, and her pursuit has also I have the same goals as Huaertai International Textile (Hangzhou) Co., Ltd. where I work: Huaertai is one of the earliest companies in the industry to use recycled fiber. In recent years, it hasexported European and American fabrics Almost all recycled yarn is used. She said: “Today we are very fortunate that innovation and technology have extended the application of recycled fibers to the field of home textiles. From then on, when we are creative in various ways, we are not only thinking about popular colors and patterns, but also We will pay more attention to regeneration and sustainability: What recycled fibers are available on hand? How to re-develop the materials in stock? How to reduce the use of dyes? How to recycle products after they are put on the market? How to convey our environmental protection through products Concept? Wait…”
Zhang Ying told reporters: “I have recently watched several sustainable fashion design exhibitions online, and my imagination has been opened up. Fashion is an industry full of infinite possibilities. As the home textile market has slowed down due to the epidemic, it will restart in the near future. , the brand has been given the opportunity to redefine, and regeneration and sustainability are the living elements.” She has a firm belief in fashion and environmental protection: “I believe that in the future, regeneration and sustainable design will become the focus of the fashion industry. Not open topic.”
Whether it is abroad or domestic, sustainable development will be the theme of the future, and sustainable development not only relies on the promotion of national policies, but also relies on the strength of everyone. It is hoped that more home textiletalents who are committed to sustainable fashion will emerge in the future and use their expertise to contribute their own small strength to the harmonious development of the world.
The “Zhang Jian Cup China International Home Textile Product Design Competition” was founded in 2006. It takes “fairness, impartiality, professionalism and innovation” as the competition principles, aims to serve industry enterprises and designers, and improves China’s home textile design competition.level as the target. After more than ten years of continuous development, the “Zhang Jian Cup” competition has become a window for cultural promotion of home textile brands and a platform for designers to communicate. It is the most authoritative, professional and influential home textile product design competition in China.
The scope of the competition is: original physical home textile products with independent intellectual property rights. The scope includes: bedding, fabrics, quilts, home accessories (textile materials), etc.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
