2022 Consumer Insights—Denim Consumption Habits and Lifestyle Survey

Cotton Incorporated’s Lifestyle Monitor™ Survey on Denim Consumption Habits and Lifestyle Survey in March 2022 (survey sample = 500 people) information is shared as follows:

Wardrobe essentials:

o Frequent wear: A majority of consumers (53%, roughly the same as last year) said they wear jeans or shorts at least three times a week.

o Wearing jeans more often: More than three-quarters (79%) of consumers say they wear jeans about the same (48%) or more (31%) than last year, significantly higher than in 2021 18%), while 19% of consumers said they wear jeans less frequently.

oJeans remain the bottom choice of choice: In the past month, more than one-third of consumers (36%) chose jeans, saying they were their most commonly worn bottoms, followed by sweatpants /Jogging pants (19%), casual pants (15%), leggings (15%) and sweatpants (9%).

o Jeans are still the first choice for casual wear: Nearly 70% of consumers (69%) said jeans are their first choice for casual wear, and more than 80% of consumers (81%) said they prefer to go to places where they can wear jeans. .

Buy jeans:

o One year ahead: More than four-fifths (85%) of consumers say they plan to buy the same (60%) or more in the next year (25%, up from 17% in 2021) jeans.

o Add jeans: The majority of consumers plan to buy new jeans to replace old jeans (41%), and others plan to buy jeans to add to their wardrobe (35%, significantly up from 28% in 2021).

o Brick-and-mortar stores remain the primary place to buy clothing: A majority of consumers (67%) say they plan to buy all (44%) or most (23%) of their jeans in stores this year.

·Online shopping for jeans has increased: More than a quarter of consumers (28%) say they are buying more jeans online now compared to a few years ago. Consumers under 35 years old (37%) are more likely to buy jeans online than those over 35 years old (23%).

o Popular brands: One-third of consumers said their favorite denim brand is Levi’s (34%), followed by Wrangler (10%), Lee (6%), American Eagle (5%) and Old Navy(5%). However, more than two-fifths of consumers (44%, unchanged from last year) say they are less loyal to denim brands than they were a few years ago.

Factors driving purchase: More than 90% of consumers said fit (96%), comfort (95%), quality (93%) and durability (91%) %) is an important factor in motivating them to buy jeans.

o Denim buying inspiration: Most consumers get inspiration for the style of jeans they want to buy from things they already own and like (44%, the same as last year), followed by window displays (27%), INS (21%), YouTube (17%) and family members (17%).

o Popular styles: When buying jeans, consumers most like to buy loose (17%) or classic/regular (13%) styles, followed by straight-leg pants (12%), boot pants (12%) and Slim fit (10% off).

o Increase in casual and slim fits: One-third of consumers say they wear casual or slim fit jeans more often now than before the pandemic (33%, up from 26% in 2021 Increased substantially).

o Jeans pricing: The average American consumer said they typically spend $49 on a pair of jeans, a 12% increase from last year.

Potential opportunities for workplace attire:

oRemote work: More than one-third of consumers (36%) said they expect to wear jeans more often while working remotely than before the epidemic.

o A more casual workplace: More than two-fifths of consumers (44%, significantly up from 39% in 2021) say they would like to work more frequently if their workplace shifted to a more casual dress code Wearing jeans.

Cotton jeans positioning: Nearly three-quarters of consumers (74%) said they prefer cotton or cotton and stretch jeans.

o Check clothing ingredient labels: Two-fifths (40%) of consumers say they always or usually check clothing ingredient labels before buying jeans.

o Advantages of cotton jeans: More than 80% of consumers said that compared with man-made fiber blended jeans, jeans rich in cotton are the most authentic (84%), sustainable (84%), comfortable (83%), and breathable (82%), soft (82%), high quality (82%).

oPolyester and rayon in denim: More than a quarter of consumers say they are concerned about adding polyester (29%) or rayon to their jeans Silk (25%) did not respond positively.

AAA

Disclaimer:

Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.