Website Promotion: Analysis of Soft Article Writing Methods, Techniques and Strategies

Website Promotion: Analysis of Soft Article Writing Methods, Techniques and Strategies

Recently, many of my friends in several QQ and MSN groups have asked me where there are training courses on soft writing, and some even asked me to open some training courses on soft writing. Of course, friends who know me well know that I will not run these so-called “money-making classes”.

1. I don’t have time and energy to support it; 2. I don’t like to play with fake things; 3. It is basically not profitable to write soft articles at the grassroots level now, unless you use them yourself; 4. Soft articles are not for training, just like the application of computer networks . Since there are no precise rules and regularities, and there are various solutions to different problems in different events, soft writing is actually a kind of behavior that relies on long-term practice and operation. To use a sentence in our Sichuan hometown, it is: That thing requires you to toss hard and go. Fix them, learn through experience, and improve through learning. This is the main thing. Of course, the premise of all this is that you need to be seriously aware of the importance of soft articles.

The actual role of soft articles:

1. Attracting attention

A large number of soft articles in the same time period can quickly attract attention to your physical products, website, services, etc. This is very necessary when it is acquired or when a new website is just established, and in the early stages of the website, It can attract a group of early followers or potential customers.

2. Import of potential audience traffic

This advantage may be related to SEO. At the beginning, the release of new products was very difficult. If you write soft articles and bring links to promote, then people will care, visit, and consult for our new products. The website brings basic traffic and attention. New products and websites have some stable sources of traffic attention in the early stage. If the website structure, content settings, and products are good and reasonable, then the popularity ranking will slowly rise.

3. Spread the author’s values

Soft articles are different from advertisements. They contain personal opinions to a large extent, such as “I read Baidu today” and then include a link to your own website. This is an expression of your own values. By the way, It’s just a soft article link on the website, and through such soft articles, you can not only express your own opinions, but also promote the website. If the writing is good enough, you can also attract friends with the same views to discuss progress together.

4. Add links

Bringing links to your own website can increase effective external links and guide search engines to crawl to your website, thereby increasing the probability of being indexed by search engines and rankings, etc.

Nowadays, all kinds of companies and product suppliers know about soft articles. It is not uncommon to see a variety of soft articles everywhere when you open various magazines and newspapers.

The content and quality may vary. The difference in effect is simply worlds apart. When we write soft articles, we must first understand our current positioning and then take relevant measures to write specifically: first figure out who we are talking to, what we are talking about, how we are talking about it, where we are talking about it, and when we are talking about it.

1. Being in China, you still need literary talent with Chinese characteristics, and many of them can be appropriately official; 2. Understand the basic situation of your industry, and analyze the relevant business, strategies, plans, key products, and websites of ten top companies in the industry. Configuration and audience habits, etc.; 3. Analyze what kind of issues potential customers are interested in, plan and think from the customer’s perspective, and write from the perspective of the company and the website itself; 4. Predictably publish relevant knowledge-based soft articles and analyze Baidu and Google’s analysis of the relevant weights of the measures they are about to take; 5. Focus on encouraging third-party organizations to publish relevant authoritative reports; 6. You must understand that the ultimate goal of your website, company, or unit is to make profits or maintain normal publicity Keep waiting.

In view of this, let us now talk about some important points about the actual operation of soft articles:

1. Title

Attractive and penetrating; people will leave an impression after seeing it at a glance and follow up, focusing on the core of hot topics at the moment or in the future, or you can consider following up and writing related continuity issues . (The key point can be to make appropriate use of the public’s curiosity, life-oriented, direct questions, etc.).

2. Originality

The article should be as original as possible, and the paragraphs should be well edited. Short sentences should be used, and key words should be used for hyperlinks, color changes, etc.

3. Expression

Use more expressions such as actual results, data, successful cases, etc.

4. Theme

Don’t go off topic, there must be a center and a theme. All content is organized around this theme. For example, the soft article I wrote for a new smelting cooling product is only about 900 words, but it is divided into five paragraphs. The content is also informative and the data is accurate. What is more valuable is these words, The data all revolves around concepts, and there is nothing redundant. After it was launched on the market in Guangzhou, we received more than 500 business consultation calls in one day. Of course, we also spent some energy on research, organizing topic selection, etc. Of course, everyone was optimistic about the profits.

5. Fun

The article is interesting to read, the actual product, etc. can be briefly written with some personal experiences, the overall aesthetics of the article, without wasting a word, you must know that outside the long circle of grassroots bamboo poles…�The price of conventional soft articles is also relatively high in the market. A soft article costs an average of about 3-5 yuan per word in a second-level city, and the price is as high as 6-10 yuan in a first-level city. Concise writing is very important.

6. Ideas

If you really can’t think of any strategies or ideas, you can do some summary exploration and analytical text organization based on some of the things that are currently happening in the industry and circles. You can do some topic analysis and research on some celebrities’ remarks, etc., discuss the matter, and adapt it. Strategies such as piecing together and writing details.

Of course, another point is that the publishing platform of soft articles is also crucial. You can’t say that someone who sells steel smelting products goes to chinaz or kdd to publish it. You don’t want to publish an article on business operation strategy analysis in a computer newspaper. Of course, it must be based on the owner’s specific customer direction; for example, my own blog, My goal is to try not to get too much traffic from grassroots webmasters and online marketing circles. I prefer to get more traffic from business owners, unit management, people who don’t have Alexa and other toolbar plug-ins on IE, and people who surf the Internet at home or in the office. I usually go to various conference-related sites to distribute and exchange business cards, or I leave business cards with some business leaders when we have a drink together. This is very important. You must spend your money and words wisely.

Soft articles must respect the labor results of others, especially today’s copyright issues. It is necessary to carefully study relevant knowledge about online copyright. For example, there seems to be a rule for online software or the default rule is that 60%-70% of the original article is the same as the original article. It is piracy. You can directly take other people’s articles and insert your own links in some places. This is not popular, but you can indeed get a lot of links in this way. Of course, you can also communicate with the original author to obtain the corresponding authorization.

In a word, no matter whether it is aimed at any audience group, the purpose of soft article creation only focuses on one core: to serve to promote the website, products and spread the corporate brand image, and it has the same commonality in writing. , you can draw parallels by analogy. As long as you do the above points, you will be able to achieve big gains at a small cost. Moreover, soft articles cannot simply achieve the effect of website promotion, but also promote yourself. The more articles you write, the easier it is for more people to know you, which is conducive to future cooperation between websites. Soft articles are also easy to be reprinted by others. The easier the soft articles are to be reprinted, the greater the effect they will bring.

Soft articles are not as difficult as imagined, but they are not very simple either. I hope that all webmasters can contact soft articles more often, because soft articles can also be considered a part of online marketing/physical marketing, and it is not a bad thing to write some small articles after all. In fact, everyone’s writing skills are different, their focus and thinking methods are also different, and their performance of soft articles is also different. The effectiveness of soft articles can be underestimated but cannot be exaggerated. Just like my friend Mou Changqing, a newly launched webmaster navigation (zzdh.net) With good connections and platforms in the industry, as well as large and small text promotions, he has made a lot of gains within two weeks. So far, several well-known domestic Internet companies have approached him to discuss some advertising business matters. Of course, he He is also an honest person and basically does not plan to commercialize the cloud in the early stage. Only by grasping a theme and doing things steadily and continuously can we make steady progress!

Something happened to my friend recently, and I am in a bad mood. I haven’t updated my blog. I would like to remind my friends that the end of the year is here, everyone should pay more attention to safety. Good health is more important than anything else; look, I am a person who doesn’t talk nonsense when I don’t want to. As soon as I wrote it here, I talked about it so much, which is somewhat contrary to some of the things I mentioned above. I’m sorry.

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