Guangzhou: Online and offline efforts are driven together to promote the development of the clothing industry

Recently, Guangzhou has actively promoted various parties to assist the development of the clothing market, leveraged the superior resources of chambers of commerce and associations, and led the market to seize opportunities, grab orders, fight for economy, and fight for development.

“Different from the traditional approach of the government in the past, in this round of clothing industry chambers of commerce have come up with unique tricks and shown their own magical powers.” According to industry insiders, each chamber of commerce will use their respective advantages to enhance the sharing of information resources to achieve success in the market, Improvement and improvement in management, sales, service, etc.

Yuexiu Commercial Investment vigorously develops the digital economy and strengthens the traffic interconnection of its multiple commercial formats such as office buildings, shopping malls and professional markets through the “Yuexiang Club” membership platform. Guangzhou Baima Clothing Market, as a mid-to-high-end clothing market under Yuexiu Commercial Investment, has developed nearly 310,000 customers through measures such as cultivating thousands of anchors and creating offline shared live broadcast rooms. Buyer members establish an efficient community service system.

Since 2022, in order to help clothing companies solve the foreign trade dilemma, Guangzhou has encouraged companies to go overseas to grab orders and organized companies to participate in multiple overseas exhibitions on the basis of early support for online exhibitions and corporate participation in exhibitions. The next step will continue to focus on We will make comprehensive efforts in “grabbing orders”, “expanding the market” and “strengthening services”.

The relevant person in charge of Guangzhou Baima Clothing Market said that in 2023, they will seize development opportunities and domestic and foreign market resources to innovate model operations, market channels and brand empowerment models. They will use some areas within the market as pilot projects to jointly innovate with brand designers. business model, increase support for designer brands and growing brands, and promote the sinking of on-site brand channels through large-scale joint ordering fairs, industry forums, exhibitions and other activities, expand brand influence, and cultivate more small and medium-sized clothing companies Brand goes global.

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