Yu Zengfan, head of the Korean branch of the Keqiao Sea Promotion Association: Based in South Korea, entering North America
What are the key points for Keqiao enterprises to get orders in South Korea? In addition to local clothing orders, which countries and regions does the Korean market mainly target? What are the features of these orders? Listen to the account of the person in charge of the Korean branch of the Keqiao Overseas Promotion Association.
Recently, Zhejiang’s “overseas order-grabbing groups” have successively achieved fruitful results. In fact, Keqiao Textile’s “overseas order-grabbing operations” have been ongoing. Recently, the reporter interviewed Yu Zengfan, the head of the Korean branch of the Shaoxing Keqiao Textile City Overseas Market Promotion Association, and listened to his talk about the Korean market.
Founded in 2021, Keqiao Sea Promotion is one of the “Silk Road Keqiao·All over the World” platforms for overseas promotion and expansion of services for foreign trade textile enterprises. It currently has offices in 15 countries including the United States, Brazil, the United Kingdom, and Turkey. We have offices in overseas countries and joint corporate offices in the United States, South Korea and Vietnam. In August last year, the Korean branch of the Keqiao Overseas Promotion Association led 10 Keqiao companies to “go overseas” as a group and set up a joint corporate office in Dongdaemun, South Korea. Now, half of the companies have begun to place orders.
“When we mention the Korean market, we actually not only refer to the local clothing market in South Korea, but also a larger market, which is the North American market.” Yu Zengfan introduced that many large local clothing companies in South Korea have been deeply involved in the North American market. If Keqiao Enterprises wants to develop customers, greater challenges and benefits will come from the broader North American market behind it.
Compared with the Korean domestic market, the North American market has larger order volumes, higher added value, and safer payment methods, but it is also more picky about suppliers, especially in terms of professionalism. “For example, the docking personnel must be able to conduct professional dialogues, the products need to be traceable, and have corresponding international certificates, etc.” Yu Zengfan explained, and North American customers pay more attention to data and hope to use data in the production and display process.
“It is not easy to open this market. The barriers to entry are relatively high. This requires our companies to diligently practice their internal skills and continuously improve their comprehensive competitiveness.” Yu Zengfan was deeply touched. He suggested that companies can focus on digitalization. development, greenenvironmental protection and other fields, which is also consistent with the current path of Keqiao textile industry’s development towards highquality Consistently, there are currently several leading companies in Keqiao that are relatively successful in the North American market.
Since August last year, Keqiao companies have been coming to Keqiao Overseas Promotion Association to inquire about the Korean market. It can be seen that Keqiao companies are very willing to “go out” strong.
In order to help Keqiao enterprises go global better, the Korean branch of the Keqiao Sea Promotion Association has reached a consensus with the local Korean Textile and Clothing Association. Both parties plan to hold aApparel Fabrics exhibition will lead more Keqiao companies to enter South Korea, negotiate face-to-face with Korean customers, promote cooperation, boost the economy, and achieve win-win results.
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