The seventh “Zhenze Silk Cup” competition officially begins
On January 12, the 7th China Silk Home Textile Creative Design Competition “ZhenzeSilkCup” (hereinafter referred to as “Zhenze Silk Cup”) Judging will be held online. With the theme of “Silk·Encounter”, more than 2,000 outstanding entries were unveiled for this competition, enriching the sericulture culture with innovation, planting fertile soil for silk design, and transforming silk, a traditional cultural factor, into a valuable resource for industrial development, providing The transformation and upgrading of Zhenze silk industry has injected strong momentum.
Rooted in silk
Make a strong competition and enhance the soft power of the industry
Realize the quality revolution of Made in China. Quality is the hard power of manufacturing, and design is the soft power of manufacturing. With the joint efforts of the host organizers, the “Zhenze Silk Cup” competition has always been at the forefront of industry competitions, and continues to explore good silk designs and excellent talents by building stronger competitions. Help the home textile industry improve design soft power and enhance corporate brand image.
Yang Zhaohua, Vice President of the China Textile Industry Federation and Chief Supervisor of the China Home Textile Association, said in his speech that the “Zhenze Silk Cup” competition has been held for seven consecutive years. , many of the award-winning works have been commercialized, playing a positive role in promoting the development of Zhenze silk home textile industry. I hope that the judges can discover good works and good designers during the review process, recommend them to the industry, and promote The connection between excellent designers and excellent works and enterprises plays a good role in promoting the soft power of enterprises. At the same time, the China Home Textile Association is also working hard to further increase the national influence of the “Zhenze Silk Cup” competition. It hopes to use the “Three Product Strategy National Tour” launched by the Ministry of Industry and Information Technology and the “Excellent Supply to Promote Upgrading” series of activities in the textile and garment industry to leverage the state’s support. With the support of the industry, we invite the local Department of Industry and Information Technology to participate in the “Zhenze Silk Cup” competition and other activities and competitions, plan and layout in advance, and inject greater power into the high-quality development of the industry.
Xue Meijuan, deputy mayor of Zhenze Town, Wujiang District, Suzhou City, said that the “Zhenze Silk Cup” competition has grown from immature to mature step by step, and has grown into an influential professional event for home textiles. The characteristic Jiangnan town has pushed it to the forefront of China’s home textile design trend, and has also given silk new inspiration, new connotation and new definition, transforming this traditional cultural factor into a valuable resource for industrial development. It is worth mentioning that despite the impact of the epidemic in recent years, Zhenze has still maintained a relatively stable growth rate, demonstrating the strong development resilience of the silk home textile industry. Under the good development trend, we must successfully organize the “Zhenze Silk Cup” competition to discover and tap talents through the competition, thereby assisting the transformation and upgrading of enterprises and enhancing design soft power. I believe that with the efforts of all parties, the “Zhenze Silk Cup” competition will become better and better and more effective, injecting impetus into the innovative development of the silk home textile industry, and allowing silk culture to shine with new brilliance in inheritance and innovation. I hope Competition contestants and designers often come to Zhenze to experience its historical atmosphere and context in silk, and integrate this humanistic feeling into design works to create better silk home textile works and speak well about Chinese silk. New story.
Accumulate resources
Open competition and open the channel for design inspiration
Adhering to the concept of “innovation, openness and sharing” and the original intention of contributing to the development of the industry and China’s original design, the competition organizing committee not only wants to build the “Zhenze Silk Cup” competition into a leading silk home textile designer As a competitive platform, I hope it can enhance the original design atmosphere for the industry and enterprises and cultivate outstanding design talents.
According to Wang Yi, vice president and secretary-general of the China Home Textile Association, this competition received a total of 2,281 works, with a total of 191 participating units, a record high. The first seven competitions received a total of 15,389 works, with a total of 864 participating units. After seven years of development, the “Zhenze Silk Cup” competition has accumulated valuable design resources and considerable commercial value. In order to better integrate design resources, the association launched the “Home Textile Design Exchange” applet in 2022, which will integrate all design competitions, fashion trends, design training, etc. in the industry Cultural resources are concentrated. The registration and evaluation of the “Zhenze Silk Cup” competition were first launched in the “Home Textile Design Exchange” mini program, making the participation, evaluation and other aspects more efficient and convenient than in previous years. At the same time, the appreciation of outstanding works from previous competitions has also been presented in the mini program, allowing more students and designers in the industry and those who are about to enter home textile design positions to observe and learn, and further strengthen the publicity and promotion of the competition.
Design can create more passionate sparks through learning and communication. Approach, contrast, iteration and flow are not only concepts of composition, but also the meaning of resource sharing and dissemination.
National trend of innovation
Leading the competition and enriching the silk industry culture
The “Zhenze Silk Cup” competition takes Chinese textile design culture as its core.��Use international fashion trends to create new designs and new packaging for Chinese traditional design culture, and use voices and forms that the world can understand to promote China’s excellent traditional culture to the world.
Zhang Yi, spokesperson for the competition, professor and doctoral supervisor at the School of Design of Jiangnan University, said in an interview that the theme of this competition is “Silk·Encounter”, which means to let silk meet everyone. Silk is an important carrier of traditional Chinese culture. We must carry forward excellent silk culture in the new historical period, let silk meet more consumers, and use innovative and creative designs to make this ancient cultural carrier glow with the glory of the new era. Ultimately, the goal of enhancing my country’s cultural soft power will be achieved. The themes of the entries in this competition are more diverse and the design styles are richer than in previous years. The entries are related to themes such as classic culture, technological innovation, greenenvironmental protection, and urban fashion in international fashion trends. corresponding manifestation. Especially in terms of classic culture, we can draw strength from my country’s excellent traditional culture, combine the Silk Road culture with home textile products, and show the expression style of national fashion.
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