CCTV frontline research focuses on Shengze: Digital transformation of textile towns

March 15

CCTV’s “Chao Wen Tian Xia” column

Focus the camera on Wujiang

Describes the digital transformation of Shengze Industrial Town

Nowadays, many people like to watch online live broadcasts to buy clothes. What you may not know is that when the order is placed, the fabric of the dress is still being prepared, and it is delivered to the customer as scheduled a few days later. How is such “speed” achieved? Next, we will follow the reporter to Shengze Town, Suzhou City, one of the largest clothing fabrics production and trading centers in the country, to see what the digital economy has brought to the traditional textile industry. The change.

Li Qiankun is the product director of a fashion fabric company in Shengze Town. At 7:30 in the morning, he and his colleagues began to pay close attention to an online live broadcast in Nanjing. The clothes being sold live are made of new fabrics produced by them.

Reporter: Sales seem to be good now, right?

Li Qiankun, product director of an art silk company: More than 80 pieces were sold in less than 20 minutes. Then he has other (live broadcast) platforms. Together, we can estimate that there will be one to two kilometers of (fabric) orders offline. After a while, the (clothing) brand may place overall (orders) for us. .

Just after the halfway point of the live broadcast, and predicting that sales will continue to rise, Li Qiankun notified the warehouse staff to mobilize white background fabrics and start preparing for printing fabrics.

Li Qiankun, product director of an art silk company: Through live broadcast, our biggest convenience is faster information feedback. Once (clothes) become popular, we immediately know what we are going to do (fabric).

Li Qiankun told reporters that in the past, garment companies produced in batches and sold in stores, and it took at least a month to reorder fabrics based on sales volume. But now we only design and produce a few sample clothes, carry out live broadcasts to deliver goods, and purchase fabrics at any time according to orders.

20-hour “rapid response” for clothing fabric companies

Live delivery reduces inventory costs, but puts forward higher requirements for response speed. To this end, Li Qiankun’s company established a rapid response team last year, which can enter the production process at any time based on online orders.

Before 9 o’clock, the reporter saw that the production workshop and pattern craftsmen had begun to adjust the layout according to the sample fabrics and make fabric samples in advance. Soon, Li Qiankun received an order notification of 3,600 meters from the garment company.

Li Qiankun, product director of an art silk company: They also have an intelligent digital platform to calculate, and the (numbers) are accurate every time, including every time he asks Prepare some supplies.

Due to the different batches of white base fabrics, craftsmen also need to fine-tune the layout to make the printed fabrics exactly the same as the samples. We rely on the digital selection platform introduced and established by the local government for pattern design and layout adjustment. The time is greatly shortened.

Xu Huazhu, a craftsman at an art silk company: Now we have this database. Regardless of the number of patterns, including the color of the patterns, it will give us a reference value, which is of great help to us.

At 11 o’clock in the morning, the layout adjustment was completed, the relevant data was transmitted to the digital inkjet printing workshop through the network, and 5 machines started printing at the same time. Since there is no need for complex processes such as traditional printing, color separation, drawing, and screen making, their timeliness has been increased by 80%.

Li Qiankun, product director of an art silk company: After your version is finalized, I just need to move the mouse and it will come out immediately. After printing, we transfer (print) it to our fabric through heat transfer.

Li Qiankun said that in the past, the fabric supply cycle was calculated on a monthly basis, but now it is calculated on a daily or even hourly basis. This small batch, multi-batch “small order quick response” method has become an emerging local supplier. The effect is very obvious. Their sales in the first two months of this year increased by 23.2% compared with the same period last year.

CCTV reporter Li Honggang: It’s 5:20 in the morning. It has been more than 20 hours since receiving the order, so all the fabrics have been processed. The next step is for them to sort it out and then ship it through logistics.

Technological empowerment helps the textile industry chain to accelerate in an all-round way

Live orders, digital printing, and “small order quick response” are indeed fast enough to respond to the market. However, during the investigation, the reporter also found that the changes that digital technology has brought to the traditional textile industry go far beyond that.

The reporter saw in this enterprise that “flying cams” were moving at high speed above the rows of looms. According to the technical person in charge, the “flying camera” is also called “Eagle Eye”. When it moves above the cloth surface, it will use a high-speed camera to replace the human eye. Once it “finds” a flaw on the cloth surface, it will quickly conduct a big data comparison. Yes, and locks the target through infrared rays to promptly remind the operator to handle it.

Yang Junwu, workshop director of a textile company: In the past, if we looked at it with the naked eye, some people would miss it, and defects were generally not easy to find. But with this set of machines, the (defect) detection rate isIt’s 99%.

In Dongfang Textile City, Shengze Town, Sun Jianqiu, who is engaged in fabric business, recently started using a software to promote goods. This is the latest 3D technology. By scanning fabrics, the three-dimensional effect of ready-made clothes or even home textiles can be presented on the computer. In addition to enabling rapid revision, it can also show the details of clothing fabrics through virtual models on the stage, allowing people far abroad to of merchants can achieve the effect of seeing the goods face to face.

Sun Jianqiu, a merchant in Shengze Oriental Textile City: You can see its drape more intuitively. By rotating, you can see the condition of the fabric and the condition of the garment at every angle, which is more convenient for them (customers) ) to choose and judge.

Not only that, in Shengze Town, many designers also use digital technology to integrate more scientific and technological elements into fabric development and clothing design. There are clothes that use light during the day to store energy and light up at night, and there are also clothes that can Fabrics that appear in different colors as the temperature changes.

Jiang Nan, R&D director of an outdoor product company: The printing is done on the back, and our digital printing will only show up as the temperature changes.

The government sets up a platform to guide enterprises to promote digital transformation

Nowadays, in the upstream of fabrics, including chemical fiber, weaving, printing and dyeing, some companies in Shengze Town, Suzhou, Jiangsu Province have realized online monitoring of the production process, full-process data collection and information sharing through the industrial Internet platform. The local government is also establishing a digital service platform, issuing relevant reward and subsidy policies, guiding enterprises to “migrate data to the cloud”, and comprehensively promoting digital transformation and intelligent transformation. Up to now, the investment in smart industry in Shengze Town has exceeded 10.3 billion yuan, and 608 “intelligent transformation and digital transformation” projects have been completed.

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