Buy fashion, go to the city and explore new fashion territory
The secret land of southern Jiangxi, the ancient Hakka town. Yudu is located in the east of Ganzhou City, Jiangxi Province. It is a large county with a population of one million, a hometown of thousands of years of humanities, and the source of the Long March. If you use one color to represent Yudu, it must be red; if you use one word to describe Yudu today, it must be brilliant.
In the past ten years, Yudu’s textile and apparel industry has developed rapidly, achieving a major transformation from scratch, from existing to excellent, and from niche to cluster. Yudu has unique advantages in developing the garment industry. First, it has a superior policy environment. Second, it has deep local advantages. Third, it has a huge labor force. It can be said that it is “the right time, the right place and the right people”.
This county, formerly a key national poverty alleviation and development county, was officially declared out of poverty on April 26, 2020. The country-famous old revolutionary areas are being rejuvenated and “out of the circle” with their fashion power. “Buy fashion, go to the capital” and “fashion capital” have become new trends and new business cards.
To this end, from March 13th to 15th, People’s Daily Online, China Network, CCTV Network, Global Network, China Economic Network, CCTV Network, China Daily Network, China Economic Network, “Textile and Clothing Weekly”, “China Twenty well-known domestic media including “Textile”, “China Apparel”, and China Clothing Network gathered in the capital. Through this media trip, they conducted in-depth exchanges with local key textile and garment enterprises and fashion industrial parks to present Yudu fashion from multiple perspectives. A new look for industry.
The “Yudu phenomenon” has started in the clothing industry
It’s not in the capital, it’s on the way to the capital
Walking in the capital and countryside, the T-stations in the mountains lead to the outside. Accompanied by the person in charge of Yudu County Textile and Garment Industry Development Center, the reporters visited Winner Fashion, Pulse Fashion, WeiCotton Textile Group, Feili Wende Fashion, Ganzhou Huasi Clothing, Ribo Zhishang Clothing, Xingxuelai, Wuhan Textile University Yudu Denim Research Institute, Yudu Yuanshi Industrial Design Center, Yudu FDC Fashion Industry Complex and other well-known local clothing companies and key fashion industry projects.
Reporters have long heard about Winner’s fashion. After on-site visits and exchanges, they have a deeper understanding of Winner’s multi-brand matrix development, independently developed 3D tailoring technology, personalized advanced customization, etc. The Winner Fashion Ganzhou Industrial Park production project was signed on March 22, 2012 and officially settled in the capital. As the first large-scale clothing industry to settle in Yudu, Yudu County not only fully supports the construction of Winner’s Yudu Industrial Park, but has also continued to help Winner become a leader in China’s mid-to-high-end women’s apparel field for more than ten years.
From Shenzhen to Yudu, after more than ten years of development, Winner Fashion has established itself in brand marketing, Intelligent manufacturing, transformation and upgrading and other aspects have made outstanding achievements and innovations. The visit coincided with the daily meeting of the production line. On one side, employees spoke enthusiastically and actively reflected key details encountered in their work, while on the other side, department heads recorded and answered questions. The reporters were deeply impressed by the orderly, flexible and efficient working atmosphere.
In 2018, the Pulse Intelligent Manufacturing Fashion Industrial Park invested by Huimei Group settled in Du, with a total investment of 2 billion yuan. The Yinman brand used to rely mainly on OEMs, but now it manufactures its products in-house and uses intelligent manufacturing, which greatly improves product production efficiency and quality. Fang Jianhua, chairman of Huimei Group and founder of Inman Brand, once publicly stated, “What I see are the clothing companies across the country. They are not on the way from Yudu, but on the way back from Yudu. I feel like something is missing, and I think this is the ‘Yudu phenomenon’ in the clothing industry.”
Xingxuelai, which settled in Dudu in 2015, is a key supply chain partner of Anta and Xtep. It is mainly engaged in the production of children’s and adult e-commerce sportswear. In a few years, it has developed from a small factory building of 3,500 square meters to a smart factory of more than 12,500 square meters. The original three traditional manual assembly lines have become 12 smart production lines. The number of employees has also grown from more than 50 to more than 600, and the annual output value has increased from the first to more than 600. has increased from 50 million yuan to 230 million yuan in 2021, and the company’s production efficiency has doubled.
In 2021, Xingxuelai invested another 1 billion yuan to build an intelligent manufacturing plant integrating intelligent hanging, automatic ironing, automatic packaging, and intelligent sorting. Talents It is a new factory building with a total construction area of 110,000 square meters that integrates apartments and supporting areas for printing, embroidery, auxiliary material manufacturing, and warehousing and logistics supply chain. After reaching the target and reaching production capacity, it will produce 15 million pieces of Anta and other brand sports children’s clothing annually, realize tax revenue of more than 30 million yuan, and provide employment for more than 2,500 people.
The reporters also visited projects such as China Textile Standard (Yudu) Testing Center, Wuhan Textile University Yudu Denim Industry Research Institute, Yuanshi Industrial Design Center and other projects. The settlement and steady operation of the projects have all played a role in “gathering popularity” “, attract resources, expand influence” industrial service platform functions.
In today’s Yudu, fashion brands can be seen everywhere, high-end facilities are becoming more and more complete, and the beautiful natural scenery and international fashion shows complement each other. Yudu’s fashion style is becoming more and more full, and it is full of confidence to build a “fashion city” . As of 2022, Yu DuquanThere are more than 3,000 textile and garment enterprises in the county, including 121 enterprises above designated size, with a total industry output value of 80.011 billion yuan.
Real money promotes fashion
Insist on providing the best policies, the toughest measures, and the best resources
Represented by the enterprises visited, their rapid development and growth is a microcosm of Yudu County’s vigorous development of the textile and garment industry. For the city, textiles and clothing are the first industry and have a good industrial foundation. It can not only radiate and drive the development of the entire Ganzhou textile and garment industry, but also be backed by the Bay Area. It is the direct hinterland for undertaking the industrial transfer of the Haixi Economic Zone and the Guangdong-Hong Kong-Macao Greater Bay Area, and can efficiently Undertake industrial transfer in coastal areas.
On the afternoon of the 15th, at the “Data Intelligence Yudu Fashion Industry Media Symposium”, we had a more in-depth exchange with the leaders of the Yudu Textile and Garment Industry Development Center and reporters on the insights gained from the visit.
Ding Yousheng, director of the Yudu County Textile and Garment Industry Development Center, introduced that in recent years, Yudu has introduced 116 measures to reduce costs and improve the environment and the “Twenty Clothing Measures”, and has planned and constructed intelligent manufacturing bases, design centers, The top ten public platforms for textile and clothing, including the Fashion Institute, promote the highquality development of the textile and clothing industry. At the same time, real money policy support will be provided to textile and garment enterprises that have settled in the city, including subsidies for smart equipment, factory rent reductions, infrastructure construction incentives, talent introduction, and listing incentives.
In addition, Yudu has also built an FDC fashion industry complex and a brand clothing street, introducing more than 200 first-line brands such as Anta, Baozi, and Nars, and more than 10 listed textile and clothing companies have established supply chain bases in Yudu. Supported 42 new independent brands. The brand awareness of local brands such as Laisu, Zaiyiku and Gerunda has increased significantly.
Currently, the business environment and talent training are the two major pain points in the development of Yudu’s garment industry. To this end, Yu Du has made great efforts and real efforts to lay the foundation for the sustainable development of the local clothing industry. For example, a corporate service center will be set up to provide companies and projects with “waiter waiter” full-process tracking services; in 2022, high-end brand clothing customization tastings, the 2022 China Clothing Forum, and the 2022 Jiangxi Textile and Clothing Week and the Third China (Ganzhou) will be held. ) There were 11 large-scale events such as the Textile and Garment Industry Expo, with a total of more than 50 contracted projects and a contract value of more than 30 billion yuan; it also continued to strengthen industry-university-research cooperation, from talent apartments, personal tax refunds, housing subsidies, supporting facilities, social security, etc. A package of policies will be introduced to allow foreign talents to live and work in peace and contentment in Yudu.
In order to promote the high-quality development of Yudu’s textile and garment industry during the “14th Five-Year Plan” period, Yudu County has clearly proposed the development target direction, action plan, key projects and safeguard measures from 2022 to 2024 – striving to make Yudu It will be built into a “world-class textile and apparel high-end high-quality manufacturing highland” and a “national textile and apparel industry intelligent manufacturing demonstration zone” to create a new highland for Made in China fashion discourse.
Ding Yousheng said that in the next step, Yudu will take the lead in fashion design and research and development to build an advanced clothing manufacturing base with “the best technology, the lowest cost, the fastest speed and the shortest distance” in the country, and realize the “textile and clothing industry”. The number of enterprises above designated size reaches 260, and the annual output value of the entire industry chain reaches 100 billion yuan.”
Fashion elements are rich, industry activities are frequent, and fashion big names gather. In recent years, Yudu has continued to focus on the country and the entire industry with its upgraded and renewed fashion power. It has not only won wide acclaim from the industry, but also Yudu The high-quality development of the apparel industry and its global expansion have created a good environment. It is foreseeable that in the near future, a new clothing city and fashion capital with an annual output of 100 billion will stand on the banks of the Gongjiang River.
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