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Ultimate, professional future: Panoramic review of 2023 China Apparel Forum



Ultimate, professional future: Panoramic review of 2023 China Clothing Forum Climbers who aim to reach the top will not hesitate in a certain footprint along the way. From March 16…

Ultimate, professional future: Panoramic review of 2023 China Clothing Forum

Climbers who aim to reach the top will not hesitate in a certain footprint along the way. From March 16th to 17th, the “Lingdi Style3D·2023 China Clothing Forum” hosted by the China National Garment Association, co-organized by Lingdi Style3D, and hosted by Beijing Shengshi Jianian International Cultural Development Co., Ltd. came to a successful conclusion.

In two days, focusing on the theme of “Extreme: The Future of Specialization”, we will gather the insights of cross-field thinkers and the experience of outstanding practitioners in the industry, and carry out the Thinkers Conference, Tiangong Kaiwu Summit, Fashion Concept Ceremony, Invisibility Theme conferences such as the Champions Summit focus on new technologies, new concepts, and new paradigms driving global industrial change. It aims to promote clothing companies to find the value direction and practical path to build a unique brand self. Topic sharing and discussion not only cover industry trends and opportunities, but also directly address the pain points of brand growth and growth. Through high-quality community activities such as dialogues, exhibitions, open mics, roundtables, workshops, and mutual learning camps, this is a grand ceremony full of inspiration, enthusiasm and vitality, dedicated to decoding cutting-edge trends and unlocking key issues for everyone. resources and solve practical problems.

On the first day of the forum, Sun Ruizhe, Chairman of the International Textile Manufacturers Federation/China Textile Industry Federation, Vice President of the China Textile Industry Federation/China Garment Association President Chen Dapeng, President of China Textile Planning Research Association/Consultant of China National Garment Association Feng Dehu, Consultant of China National Garment Association Jiang Hengjie, Executive Vice President of China National Garment Association Yang Jinchun, Full-time Vice President of China National Garment Association Zhou Qi, Vice President of China National Garment Association and Secretary-General Jiao Pei, President of Liaoning Textile and Garment Association Wang Chong, Full-time Vice President of Beijing Garment and Textile Industry Association Wang Wensheng, Founder of Aimer Brand/Chairman of Aimer Co., Ltd. Zhang Rongming, Exceptional EXCEPTION de MIXMIND/Founder of Fang Suo Commune Mao Jihong, Chairman of Zhengzhou Lingxiu Clothing Co., Ltd. Chen Yongbin, Executive Director of Huimei Group/Founder of Life in Zuo Brand Lin Qi, Chairman of Zhuoshang Clothing (Hangzhou) Co., Ltd. Ding Wujie, Chairman of Shanghai Zhaowu Brand Management Co., Ltd. Sun Qingfeng, Dai Tana, general manager of Ordos Cashmere Garment Group and general manager of the brand division, Yin Jianxia, ​​founder and CEO of UOOYAA, Gao Min, president of Hempel International Group, Hu Biqiong, COO/WRONG brand general manager of Yunchuang Design (Shenzhen) Group, and chairman of Takata Fashion Group Gao Shuli, Liu Chen, founder and CEO of Lingdi Technology Style3D, Feng Guang, founder of Hangzhou Miller Xiangshan Clothing Co., Ltd., Ma Daixia, founder of Fabric Library, Zhang Lujian, founder/CEO of Japanese clothing brand, founder of CHAU·RISING brand People/creative director Liu Chaoying, Bronze Lucia brand founder and design director Lu Xiya, Hangzhou Youfan Information Technology Co., Ltd. CEO Li Yingli, Shanghai Dingtian Fashion Technology Co., Ltd. Chairman Chai Fangjun and other leading guests attended the event.

Sun Ruizhe, Chairman of the International Textile Manufacturers Federation/President of the China National Textile and Apparel Industry Federation, delivered a keynote speech. He said that the just-concluded National Two Sessions will transform the spirit of the 20th National Congress of the Party into national will and common action, and outline the The phased construction drawings of building Chinese-style modernization also set the direction for China’s textile and apparel industry to build a modern industrial system and achieve highquality development.

The past year has been an extremely extraordinary year. China’s garment industry has experienced waves and waves. Despite the difficulties it faced, it still achieved overall steady development. Nowadays, great changes contain great opportunities. We are in an important period of strategic opportunities. The industry needs to work hard, do it thoroughly, create products with the spirit of craftsmanship, and establish the irreplaceability of China’s clothing industry with professionalism. At the same time, we must have strategic determination, stick to our original aspirations, and build unique brand resources with long-termism.

Subsequently, Sun Ruizhe communicated and shared with the guests from three dimensions: technology, culture, and ecology. In the technological dimension, we must use intelligence as a tool, rely on science and technology to be self-reliant, and establish a modern industrial system. This means that the industry must maximize its own development momentum in a higher and more three-dimensional spatial dimension. In the cultural dimension, it is necessary to consolidate the foundation with text, use cultural consciousness and self-confidence to build the core of a Chinese brand, which means that the industry must cultivate its own aesthetic qualities to the extreme in a deeper and richer value dimension. In the ecological dimension, we must take responsibility, use ecological self-reflection and self-discipline, and create a diverse future picture. This means that the industry must maximize its own development resilience in a farther and more extended time dimension.

“When the wind is good, it is time to set sail and chase the waves towards the future.” As the world’s largest and most complete modern industrial system, China’s garment industry also has a large-scale domestic market and strong domestic demand potential, which together form a solid foundation and room for growth for industrial upgrading. Therefore, standing at a new starting point, China’s clothing industry must be self-reliant and inspire a new brand image; be self-reliant and reach a new aesthetic peak; be confident and achieve a new Chinese-style modernization.

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Subsequently, the “Where the Light Comes Youth Pilot Star 2023 Annual Promotion” hosted by the China Fashion Forum was grandly held. From a future perspective facing the next decade, we explore and recommend new brand power and value creation in the fashion industry. Through the demonstration and driving role of leading companies and top brands, we fully empower emerging brands and young leaders from multiple dimensions to jointly help Practice the fashionable Chinese dream under the new development pattern.

They are: MACKZHENG, Bronze Lucia, Hua Mu Shen, CICICHEUNG Xishang, Mu Jing, Adoles, TAGX, FENGGY, Zhizhi ZHIZH, Shi Jian, Mao’IF, Shangyixiashang|D.MARTINA QUEEN, RESIMPLE, LEAF XIA, Subai, deepmoss, MikaeLa, AJ-NAMO, PLAYTOP, SUPERSCAPE, JUSERE, AIVEI, H’S, YIN, Minuitcode, YOYOOBLUE, M essential, Ginger Tea, Vmajor, DAMOWANG, Fei Mo Yi Mo, MELISSA&ROSELLA, MAO by MAO, exciTING DESIGN, MEILLEUR MOMENT, Caramella, DEMAINZ, IMWHOIM, YOUKESHU There is a Tree, ANNAKIKI

High-precision hardcore future

On the afternoon of the 17th, the forum came to the last topic, “A two-way journey of true feelings at the Fashion Concept Festival”, and brought two important activities, the “Invisible Champions Summit” and the “Navigation Dialogue”. “Standing on the top of the mountain and looking at the road ahead”, finding direction is more important than formulating strategies. Seize the opportunity period of industrial transformation, seize the commanding heights of market innovation, find irreplaceable competitive advantages, and become the backbone of shaping the future.

In the “Hidden Champions Summit” session, Professor Wu Aiqi, Professor of School of Management of Zhejiang University/Deputy Dean of Zhejiang University Global Zhejiang Business Research Institute/Executive Deputy Director of Zhejiang University Hidden Champions International Research Center, product strategy experts Liang Ning and Di Keni Zheng Xuefen, founder and president of the brand, and Pan Helin, co-director/researcher of the Digital Economy and Financial Innovation Research Center of the International Joint Business School of Zhejiang University. The topics focus on how companies can create new competitive advantages and unlock high-quality growth; how to stay focused, “do the right things” and “do things right”, and find irreplaceable competitive advantages; explore the popular contextual market; the aspects of brand operation New observations, new thinking, new practices; under the background of the times, how to make the content production process more efficient and creative.

In the “Pilot Dialogue”, it was led by Yin Jianxia, ​​founder & CEO of UOOYAA, Hu Biqiong, COO/WRONG brand general manager of Yunchuang Design (Shenzhen) Group, Ding Wujie, chairman of Zhuoshang Clothing (Hangzhou) Co., Ltd., and Gao Shuli, chairman of Gaotian Fashion Group Five representatives of clothing entrepreneurs, Sun Qingfeng, Chairman of Shanghai Zhaowu Brand Management Co., Ltd., stood together from a long-term innovation perspective to discuss methods and paths for high-quality brand operation, injecting strength and confidence into future development.

At the end of the forum, Chen Dapeng, vice president of the China National Textile and Apparel Industry Federation and president of the China National Garment Association, made a closing summary. He said that in the first year of fully implementing the spirit of the 20th National Congress of the Communist Party of China, in the new journey of Chinese-style modernization, Under the background of full opening, the China Apparel Forum, which has accompanied the industry for 28 years, looked back on its original aspirations, faced changes directly, and looked forward to the future. It once again brought wonderful sharing on the theme of “Extreme: The Future of Professionalization” to discuss the future of industries, enterprises, and brands. The anchor of concentration and the foundation of the new development period are of great significance.

Focusing on “Extreme: The Future of Specialization” requires continuous and firm concentration. This is the underlying logic for China’s apparel industry to seek high-quality development in the new era. Facing the future, we need to win with quality, keep integrity and innovate, and use correct strategies and tactics to adapt to the situation, cultivate new opportunities, and open up new games.

At the end of the meeting, Chen Dapeng shared four feelings with the guests present. First, facing the future, focusing on and grasping the times and trends of national development, practicing the great vision of the times, and adhering to the original intention with more focused and professional strength. The second is to face the future, focus on and grasp the breakthrough and establishment of technological changes, accumulate new potential for development, accelerate the application of digital technology, and fully unleash the amplification, superposition, and multiplication effects of digital technology, making it the largest increment in industrial development. The third is to face the future, focus on and grasp the root and soul of cultural development, create advanced oriental aesthetics, build a fashion value system rich in Chinese characteristics, and create a Chinese brand with unique aesthetics and advanced capabilities. The fourth is to face the future, focus on and grasp the justice and benefits of green development, promote the practice of sustainable fashion, build a responsible industrial ecosystem, and jointly build a new industrial civilization and business civilization.

Those who have a great mind for the country should go where their heart desires, adhere to long-termism, integrate consumer value and corporate value, and do the right and difficult things with a dedicated attitude. Let us build a powerful fashion country together!

AAA


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