Chen Dapeng, Vice President of China Textile Federation and President of China Garment Association: Anchoring opportunities in the new era and building high-quality brands

On March 17, the “Lingdi Style3D·2023 China Clothing Forum” hosted by the China National Garment Association, co-organized by Lingdi Style3D, and hosted by Beijing Shengshi Jianian International Cultural Development Co., Ltd. came to a successful conclusion.

In two days, with the theme of “Extreme: The Future of Professionalism”, the conference focused on the four major directions of digital intelligence leap of innovative vitality, ingenious communication of Chinese aesthetics, two-way rush of true feelings, and high-precision hard-core future. The insights of thinkers in the field and the experience of outstanding practitioners in the industry can help us find anchors and foundations in the anxiety and chaos of digital transformation, analyze value-driven lean growth and ecological innovation, and consolidate irreplaceable professional capabilities and core Advantages, and constantly open up new tracks, new momentum, and new space for high-precision and cutting-edge development.

Chen Dapeng, vice president of the ChinaTextile Industry Federation and president of the China Garment Association, attended the forum and delivered a closing speech.

Anchoring opportunities in the new era and building high quality brands

Chen Dapeng, Vice Chairman of China Textile Industry Federation and Chairman of China Garment Association

Lingdi Style3D•2023 China Clothing Forum is about to come to an end. Out of the haze of the three-year COVID-19 epidemic, in the first year of fully implementing the spirit of the 20th National Congress of the Communist Party of China, and in the context of the full start of a new journey of Chinese-style modernization, as the industry and everyone go through the 28-year China Garment Forum, With the theme of “Extreme: The Future of Specialization”, we look back to our original aspirations, face changes, look forward to the future, focus on high-quality development, and analyze value-driven lean growth and development from the dimensions of digital innovation, Chinese aesthetics, fashion concepts, and hidden champions. Integrate innovation and discuss the anchor and foundation of industries, enterprises and brands in the new development era. Here, on behalf of the organizer of the China Fashion Forum, I would like to thank every expert and scholar for bringing us cutting-edge insights and ideas over the past two days, every entrepreneur and designer for sharing their wisdom in innovative practice, and Ling Di. Style3D’s continued support and empowerment of the China Fashion Forum, thank you to every forum participant. Together, we have made another China Fashion Forum full of value and energy. thank you all!

Ultimate: The future of specialization is to aim at the high-quality development goals of high-intensity creativity, high resource coordination, and high value-added products, consolidate irreplaceable professional capabilities and core advantages, and create a unique brand with a higher level of innovative resources and expression system. self and an excellent future. Whether big and strong, small and beautiful, or high-precision and new, they all need to continue to focus on deep cultivation, use professional power to continuously iteratively improve, adhere to professionalism, and create the ultimate. This is the underlying logic of high-quality development in the new era of China’s clothing industry. , is also the inevitable path for us to realize the value transition from “following” to “leading”. Professionalism is the ability and action to become more and more sophisticated, which is the foundation of brand development; extreme is the spirit and state of pursuing perfection, which is the advantage of brand market competition. Facing the future, we need to win with quality, keep integrity and innovate, integrate knowledge and action, and use correct strategies and tactics to adapt to situations, cultivate new opportunities, and open up new games.

Here, I will talk about four feelings:

1. Facing the future, focusing on and grasping the times and trends of national development, and implementing the great vision of the times. Currently, the world is undergoing major changes unprecedented in a century, and the great rejuvenation of the Chinese nation has entered a critical period. The 20th National Congress of the Communist Party of China drew a grand blueprint for Chinese-style modernization. As a basic consumer goods industry and people’s livelihood industry that creates a beautiful and fashionable life, China’s garment industry has sounded a new clarion call to build a fashion power on the basis of basically building a manufacturing power: When my country basically becomes a modern socialist country in 2035, it will become the main driver of the world’s clothing science and technology progress, an important leader of global fashion innovation, and a powerful promoter of sustainable development. This is the dream that generations of Chinese clothing people have worked tirelessly to achieve, and today it has fallen on the shoulders of our generation. Facing the opportunities and a new future in the era of great changes, we need to be more focused and professional, stick to our original aspirations, create things with heart, and work together to implement the goals and vision of becoming a fashion power with responsibility and responsibility.

Second, face the future, focus on and grasp the breakthrough and establishment of technological changes, and accumulate new potential for development. Today, the rapidly developing information technology and Internet technology are comprehensively reconstructing the enterprise value creation mechanism, industrial development form and industry ecosystem. Technical endowment has become the ecological condition for industry development. On the one hand, we must solidly promote the upgrading of the industrial foundation and the modernization of the industrial chain, comprehensively enhance the core professional capabilities and collaborative innovation capabilities of enterprises, and at the same time, accelerate the application of digital technology, network technology, big data and artificial intelligence in design creativity, product development, production, The application in management, marketing and services fully unleashes the amplification, superposition and multiplication effect of digital technology on industry development, and implants revolutionary new potential energy into industry development.The new engine makes technological innovation the “key variable” become the “biggest increment” of industrial development.

Third, face the future, focus on and grasp the roots and soul of cultural development, and create high oriental aesthetics. We see that with the development of China’s economy and society, Chinese consumers’ cultural consciousness and cultural confidence continue to increase, and their recognition and pursuit of fashion with Chinese cultural propositions has become an important trend. This has created high-culture, high-aesthetic products and products for the industry. Brands provide fertile ground. Don’t forget the origin, absorb foreign things, face the future, integrate modern life and the spiritual value of Chinese culture, build a fashion value system rich in Chinese characteristics, strengthen the integration of skills, resource conversion and market application of oriental aesthetics in products, and provide high quality to the industry The development lays a profound cultural connotation and heritage, and creates a Chinese brand with unique aesthetics and advanced capabilities, thereby comprehensively enhancing the value creativity and energy level of the industry.

Fourth, face the future, focus on and grasp the justice and benefits of green development, and build a new green space. In today’s era, sustainable development has become the essential dimension and core value yardstick of industrial quality and morality. Fulfilling social responsibilities is an important driving force for corporate development and the ultimate expression of value. With the goal of “carbon peak and carbon neutrality” as the strategic orientation, we will promote the practice of sustainable fashion, use technological innovation, model innovation and management innovation as the driving force for development, and build a responsible industrial ecosystem, green supply chain system and industry integrity. The system follows the modernization of harmonious coexistence of man and nature as its value, and builds a new industrial civilization and commercial civilization in the digital economy era, thereby comprehensively expanding the breadth and height of industry development.

Dear colleagues, any great career starts with professionalism, ends with perfection, and ends with perfection. With “the greatness of the country” in mind, go for “what the heart desires”, adhere to long-termism, integrate consumer value and corporate value, and do the right and difficult things with a dedicated attitude. Anchoring the opportunities of the new era, building a high-quality brand, striving for excellence and long-term success, pursuing excellence with the ultimate, and leading value with professionalism must be the development concept we should adhere to in our journey to build a powerful fashion country.

AAA

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