Zara launches first clothing line made of second-hand denim
˙This series comes from the new sustainable development commitment of Inditex Group, the parent company of Zara.
˙These commitments include: by 2025, the group’s eight brands will fully use 100% cotton, linen and polyester with organic, sustainable or recyclable characteristics. of raw materials.
Fast fashion brand Zara has launched its first clothing line made of second-hand denim and announced that it will expand its “recycling” sustainable work plan in the future.
Zara, a brand of Spanish clothing giant Inditex Group, is recycling old jeans into cotton, and in turn, remaking these second-hand cotton into new denim.
The denim series includes five design styles, including boyfriend pants, high-waisted pants, and wide-cut jeans. Each style costs £29.99 (equivalent to US$36.73) and comes in UK sizes 4-18.
Zara said that the company will continue to work with non-profit organizations to create a system that can continue to reuse denim on the Clothes Collection Programme. The company says: Thanks to this initiative, we can turn waste into new materials while giving old jeans new life.
This news was released one month after parent company Inditex announced a series of new sustainability commitments, including: By 2025, all eight of the group’s brands will use 100% Materials such as cotton, linen and polyester that are organic, sustainable or recyclable.
One of the first milestones is that the number of garments recycled by the Group’s JoinLife program has more than doubled in 2019, accounting for 25% of all garments in 2020. above. Launched in 2016, the JoinLife label identifies the use of more sustainable raw materials, such as organic cotton, recycled polyester and Tencel cotton, and prioritizes more water resources and environmentally friendly energy production processes.
The volume of clothing with the JoinLife label has increased by 85% in 2018, reaching 136 million pieces. The group expects to achieve further growth of 110% in 2019, and by 2020 one in every four pieces of clothing for sale will comply with this sustainability label.
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