Denim industry joins forces on transformation and traceability
In order to reduce the impact of clothing on climate change, Levi Strauss&Co (LS&Co) has joined forces with other heavyweight partners on the nine-piece transformation of the denim series and the traceability series of products. .
The “New Denim” (Denim Reimagined) series launched by the fashion brand “The R Collective” has several heavyweight ready-to-wear manufacturers participating in the plan, including Crystal International Group, Avery Dennison, EVRYTHNG, Electrolux and environmental charity Redress.
This series uses Levi Strauss’ old inventory and remaining samples to create original designs to extend the service life of denim.
This series also uses packaging materials and label supplier “Avery Dennison” to produce innovative labels for this series of clothing using recycled materials and zero-waste water-soluble materials. The laundry labels of this series can be connected to EVRYTHNG’s unique “Active Digital Identity (ADI)” cloud service to manage the collection of data related to each denim series product.
Consumers can use their smartphones to scan the QR code on the laundry labels to learn more about product information and receive Receive a set of sustainability-themed messages and videos. The sustainability messages and videos have four different themes:
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The manufacturing process of ready-made clothing;
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Reduce the impact of clothing on the climate Affecting maintenance methods;
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Solutions that allow fashion to continue and avoid burial;
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The story of a brand, or its “product journey,” which encompasses the process of each garment, from the sourcing of materials for transformation, to the deconstruction of excess inventory, to the reconstruction of the finished product.
Christina Dean, founder of the transformation fashion brand “The R Collective” and “Redress” explained: Our mission is to reduce the impact of fashion on negative impact on the environment. When it comes to denim, the way consumers care for their clothing and the production of the fabric are the most important stages in combating climate change. Cooperating with the world’s leading fashion companies can highlight that this kind of synergy creates excellent cooperation conditions for the introduction of sustainable breakthroughs in the fashion industry.
Levi Strauss&Co director of sustainable business Liz Lipton-McCombie added: Anyone who owns Levi’s Vintage series knows that transforming excess materials and extending the service life of clothes is our key Making clothes one of the most sustainable things you can do.
Fashion brand The R Collective is a selected recipient of the Levi Strauss&Co Collaboratroy grant program, an innovative program designed to accelerate sustainable clothing.
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