2021 Guangdong-Hong Kong-Macao Greater Bay Area Technology, Fashion and Culture Week opens in Shenzhen

On December 16, 2021, the 2021 Guangdong-Hong Kong-Macao Greater Bay Area Technology, Fashion and Culture Week opened grandly at the Fashion Plaza of Futian Tianan Cyber City in Shenzhen. As the first technology and fashion-themed cultural week in the Greater Bay Area, the event has received widespread attention and great support from all walks of life in Guangdong, Hong Kong, Macao and the country. Industry experts, business representatives, government leaders, fashion pioneers, art pioneers, and senior media people from home and abroad gathered in Pengcheng to participate in the construction of the Bay Area and fashion upgrade. Guided by “Chinese feelings, international vision, and Lingnan spirit” and the concepts of “technological innovation, fashionable life, and green development”, we will build an industry platform for the integrated development of technology and fashion as the carrier, and use “digital fashion” to define a new industrial ecology, 2021 The Guangdong-Hong Kong-Macao Greater Bay Area Technology, Fashion and Culture Week focuses on building a more internationally competitive modern industrial system in the Greater Bay Area.

The 2021 Guangdong-Hong Kong-Macao Greater Bay Area Technology, Fashion and Culture Week is hosted by the Guangdong Provincial Fashion Culture Promotion Association and the Guangdong Provincial Guangdong-Hong Kong-Macao Cooperation Promotion Association Fashion Brand Committee, Tsinghua University Cultural and Creative Development Research Institute, Shenzhen It is co-sponsored by the Municipal Industrial Design Industry Association, hosted by Kaiyuan Fashion Technology (Shenzhen) Co., Ltd. and Guangzhou Meilun Technology Co., Ltd., and strategically cooperated with Tianan Digital City Group and FDC Fashion Industry Complex. This event is “Digital Fashion, Better Life”. As the most dynamic industry interaction platform in the Guangdong-Hong Kong-Macao Greater Bay Area, the Guangdong-Hong Kong-Macao Greater Bay Area Technology, Fashion and Culture Week Organizing Committee is actively responding to the strategy of fashion power and making every effort to build an upgraded fashion industry platform empowered by technology. On the basis of the co-construction of urban agglomeration industries in the Greater Bay Area, industrial resources in the fields of “food, clothing, housing, transportation” and “technology” will be gathered through large-scale high-end activities and digital collaboration mechanisms, and artists and designers will be organized to participate in the innovative transformation of scientific and technological achievements and local culture, and explore The Guangdong-Hong Kong-Macao Greater Bay Area creates a fashion industry innovation model that integrates “technology, art, and fashion”. To this end, the cultural week will have nearly a dozen exciting activities, including urban flash mobs, fashion releases, keynote speeches, summit dialogues, project signings, honorary commendations, case sharing, art appreciation and other interactive forms, to comprehensively support Bay Area fashion. Industrial upgrading.

At the opening ceremony on the first day of the first Cultural Week, Mr. Lin Difu, Executive Chairman of Guangdong Provincial Guangdong-Hong Kong-Macao Cooperation Promotion Association, and Mr. Du Cansheng, President of Tianan Cyber City Group The speech kicked off the cultural week. At the launch ceremony, the opening guests used laser palm prints to light up the electronic map of the Greater Bay Area, symbolizing the unity and joint creation of brilliance. They also unveiled the “Guangdong-Hong Kong-Macao Greater Bay Area Technology and Fashion Innovation Center” to create a practice of integrating technology and fashion to develop industries. and landing embarked on a new journey.

On the day of the opening ceremony on December 16, a mission-driven Digital Fashion Global Summit consisting of 12 keynote speeches was held in Shenzhen. Among them, Zheng Yannong, former secretary-general/researcher of the International Institute of Technology and Economics of the Development Research Center of the State Council and the World Development Institute, chief expert of the Beijing-Tianjin-Hebei Big Data Industry Expert Committee, and chief expert of the Shanghai Bay Area Science and Technology Innovation Center, presented “Digital Economy and High Quality” Development”; Zhang Zheng, deputy director of the Institute of Cultural and Creative Development of Tsinghua University, gave an in-depth speech on the topic of “Fashion Derivatives and Cultural Upgrading of Digital Cultural Consumption”; Vice President and Fashion Brand Committee of Guangdong Guangdong-Hong Kong-Macao Cooperation Promotion Association Director Mao Jihong, Vice President of the Guangdong Provincial Clothing Culture Promotion Association, has used his successful experience in continuously expanding the boundaries of cultural undertakings by establishing clothing brands, bookstores, art funds, etc.Shared the “New Cultural Field of Virtual and Reality in the Digital Era”.

From the high-level advice of industry experts, it is clear that the digital age is changing all aspects of people’s lives. Digital technology has been applied to people’s social life of “food, clothing, housing, transportation, and play”, such as 3D printing technology, smart smart materials, and biological fabrics. , digital color, green fashion, metaverse consumption, technological clothing accessories and other innovative technologies are an innovation in the traditional fashion industry. Demand-centered, making fashion in the digital age more delicate and practical. In addition, technologies such as the Internet, big data, cloud computing, artificial intelligence, and blockchain are accelerating innovation and are increasingly integrated into various fields of economic and social development. The fashion industry brings the possibility of high-quality development. With the concept of “all-dimensional super experience”, people can imagine building “hyper-virtual real space” and “hyper-real virtual space”. Technology + fashion is the unique industrial advantage of the Greater Bay Area. It is subverting people’s understanding of traditional fashion. Industry cognition, it will also herald the future development trend of the Greater Bay Area, which will be a brand new modern industrial system to create a truly digital fashion.

That night, the fashion show of the “Digital Fashion Night” of the opening show of the 2021 Guangdong-Hong Kong-Macao Greater Bay Area Technology, Fashion and Culture Week was grandly launched. This pioneering show was presented by the integration of clothing design and science and technology. , Ms. Peng Jing, one of China’s top ten fashion designers/Golden Eagle Goddess’ royal dress designer, brought the heavyweight work Jinguang Yuyi. With the theme of “light”, her team incorporated technological elements into the design, using luminous fabrics and outlining them with light. It highlights the silhouette of clothing and depicts the patterns of clothing, dazzling the whole audience. Designers from the Beijing Institute of Fashion Technology’s BFD Commercial Designer Program and Esmod Guangzhou presented a creative clothing show with a full sense of design. Highly saturated contrasting colors, deconstruction, future silhouettes, and technological fabrics created an unconstrained visual feast. Technology The collision with fashion not only brings inspiration and thinking to the guests, but also touches the vitality of innovative design in the most direct and shocking way.

In addition, the cultural week will also hold the WGSN technology fashion trend conference, the 2021 Recycled Fabric Fashion Design Competition award-winning works exhibition and award ceremony, and a group of designers representing cutting-edge innovation forces will appear. Demonstrating the strength of the original force of the fashion industry in the Greater Bay Area; another joint performance of Lingnan Culture & Tianfu Culture Intangible Cultural Heritage Innovation showed how traditional culture has returned to the focus of public view in an innovative form in the context of the digital age; the third The finals of the fifth “Jun’an Denim Cup” National College Student Denim Design Competition will also showcase the future design power of the Greater Bay Area and present the infinite space in the field of fashion design relying on the strong manufacturing industry chain of the Greater Bay Area; as the highlight of this cultural week The finale, a show called “Faith·China Red·2021 Fashion Theme Release 2021 Guangdong, Hong Kong and Macao Fashion Ceremony” will be the highlight.

The 2021 Guangdong-Hong Kong-Macao Greater Bay Area Technology, Fashion and Culture Week has the ultimate goal of creating “Guangdong-Hong Kong-Macao Greater Bay Area—a world-leading technology and fashion innovation center”, combining the unique architectural spaces and unique architectural spaces of Bay Area cities. Cultural elements, tailor-made unique “palace-level” creative presentations for all fashion releases and theme events, relying on cross-border integration, creative presentation and professional operations, are accelerating the construction of a new high-quality development format in the Bay Area of technology + fashion.

Keywords:
Guangdong-Hong Kong-Macao Greater Bay Area Technology, Fashion and Culture Week
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