Meet “China Brand Day”, the 2021 China Brand Development International Forum Textile and Apparel Industry Brand Building Sub-forum will be launched soon
The annual “Chinese Brand Day” on May 10 is coming soon. The 2021 China Brand Development International Forum – Textile and Apparel Industry Brand Building Sub-forum will serve as the only designated textile and apparel event for the official event of “China Brand Day” The industry forum will be held on the afternoon of May 11 at the Friendship Hall of Shanghai Exhibition Center.
According to reports, the “2021 China Brand Development International Forum” and industry sub-forums are organized by the National Development and Reform Commission, the Propaganda Department of the Central Committee of the Communist Party of China, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the State Administration for Market Regulation, and the State Administration of Market Regulation. The Intellectual Property Bureau and the Shanghai Municipal People’s Government co-sponsored the event, with special support from the State-owned Assets Supervision and Administration Commission of the State Council. This “Textile and Garment Industry Brand Building Sub-forum” is hosted by the ChinaTextile Industry Federation, co-organized by the China Textile and Apparel Industry Federation Brand Work Office, and Qingdao Oriental Fashion Center is a special cooperation The unit will be held on the afternoon of May 11th at the Friendship Hall of Shanghai Exhibition Center.
The “sub-forum” will be themed “New Era, New Value, New Ecology” and set up two major links: “authoritative release” and “theme sharing”. At that time, a combination of offline and online models will be used to demonstrate to the whole society the new achievements and new looks of China’s textile and apparel brand construction in the new era, and enhance the public’s understanding and cultural confidence in independent brands. At that time, representatives from relevant national ministries, industry associations, brand companies, news media and other walks of life will gather together to discuss the new development of Chinese textile and apparel brands.
From a high position, cutting-edge predictions
Release of industry brand building achievements
In the “authoritative release” link, three authoritative contents, “2020 China Textile and Apparel Brand Development Report”, “2021 China Contemporary Youth Fashion Life Trend White Paper” and “2021 China Textile and Apparel Brand Competitiveness Results” will be released at the same time. .
“2020 China Textile and Apparel Brand Development Report”
The “2020 China Textile and Apparel Brand Development Report” is the ninth release since 2012. By sorting out new characteristics, taking the pulse of new situations, and looking forward to new trends, it has become a vane and important work guide for industry brand development. The “Report” starts from three parts: challenges and opportunities, adjustments and innovations, and strengthening and improvement. Based on systematic and detailed brand building data surveys and a large number of typical case analyses, it focuses on a global perspective and provides an in-depth analysis of the challenges faced by Chinese textile and apparel brands in the new era. In the new environment, it sorted out and refined the new trend of brand building, and pointed out the new direction of brand building work in the entire industry during the “14th Five-Year Plan” period.
“White Paper on China’s Contemporary Youth Fashion and Lifestyle Trends in 2021”
With the development and progress of society, especially the rise of the younger generation of main consumer groups, people’s consumption concepts, lifestyles and aesthetic trends have undergone tremendous changes. In this context, the China National Garment Association and Peacebird Clothing Co., Ltd. jointly established the China Contemporary Youth Fashion Research Center, taking “new concepts, new groups, and new trends” as the entry point to focus on the cutting-edge aesthetic concepts, lifestyles and self-esteem of contemporary Chinese youth. Expression, in-depth insight into youth consumption trends, and the launch of the “2021 China Contemporary Youth Fashion Life Trend White Paper”, hoping to provide pragmatic and forward-looking guidance for the construction of Chinese textile and apparel brands.
2021 China Textile and Apparel Brand Competitiveness Results
In order to implement the division of work tasks of “improving the brand value evaluation system and providing consulting and evaluation for corporate brand creation” proposed by the national “Three Products Strategy”, the China National Textile and Apparel Industry Federation has specially established a “Working Mechanism for Improving the Competitiveness of Chinese Textile and Apparel Brands” “, formed a research team, and after nearly two years of in-depth research, based on relevant international standards and national standards, closely following the characteristics of the textile and clothing brand, and after multiple rounds of evaluation, the textile and clothing brand value evaluation system was improved and the calculation model was established. Through voluntary declaration and systematic evaluation, the “2021 China Textile and Apparel Brand Competitiveness Evaluation Results” were produced. This evaluation covers professional fields such as clothing, home textiles, cotton spinning, chemical fiber, industrial use, and textile machinery. A total of 55 companies with a brand value of more than 5 billion yuan have been shortlisted for the “2021 China Textile and Apparel Brand Competitive Advantage Enterprises.”
Show style and inspire wisdom
Let’s talk and share excellent experience in brand building
In the “theme sharing” section, the forum will combine the new positioning of “technology, fashion, and green” in the textile industry, and select outstanding independent brands with a certain degree of popularity and positioning among young fashion groups for theme sharing, focusing on showing the new era and new lifestyle. Under the background of new consumption patterns, Chinese textile and apparel brands have made new practices and achievements in leading new fashions, creating new trends, and developing new products, colliding with new ideas and inspiring new ideas. thinking.
Li Ning
The innate sports gene and the brand spirit of “everything is possible” have always been throughout the thirty years of development of the Li-Ning brand. Li-Ning (China) Sporting Goods Co., Ltd. Qualityand��Huang Jie, Senior Director of Yingshang Social Responsibility Management Center, will share the topic of “Technology Renewal Movement Gene Culture Craftsmanship Movement Trend” to showcase the technological innovation of clothing and apparel brands Development trends and cutting-edge technologies guide the new concept of fashionable life of “high-quality intelligent manufacturing”.
Evely
With elegance, confidence and nature as its brand DNA, the Evely brand is widely loved by female consumers, and the full-link digital operation that runs through every link has become a key support for its efficient and precise brand management. , allowing Eveli to achieve consecutive successes. At that time, Qian Xiaoyun, founder and chairman of Everly Group, will unlock the secret of the success of Everly’s digital operations with the title “Full Link Development Trend of Fashion Brand Digitalization”.
Living on the left
Culture is the soul of a brand, giving it width and warmth. How to carry forward China’s thousand-year-old excellent culture and aesthetics through brand culture, and how to transform the charm of national culture into profound and unique brand cultural connotations are worthy of every brand’s painstaking exploration. Living on the Left has always been committed to becoming a cultural luxury brand with oriental characteristics. Through the research and re-creation of traditional culture, it brings people beauty, confidence, warmth and strength. Please look forward to Lin Qi, founder of the Living on the Left brand and executive director of Huimei Group, sharing the theme of “How to Create a Cultural Luxury Brand with Oriental Characteristics”.
Qingdao Oriental Fashion Center
Qingdao Oriental Fashion Center, as a “Textile and Clothing Creative Design Pilot Park” recognized by the Ministry of Industry and Information Technology, takes the original design trading center as the core, through original incubation and brand and industrial clusterCooperate to realize the transformation of original design transactions, and are committed to serving the improvement of fashion creative capabilities in the entire industry. Wang Lin, executive director of Qingdao Chinatex Yilian Fashion Industry Investment Group Co., Ltd., will share the theme of “Original Design Empowers Brand Development” and hopes to play a more important role in improving the industry’s brand building capabilities and high-quality development in the future.
Mercury Home Textiles
In the post-epidemic era, healthy consumption has become the main theme of contemporary consumption, and health products have received unprecedented attention. Driven by the brand strategy of “Good quilts choose Mercury”, Mercury Home Textiles adheres to the product research and development concept empowered by technological innovation. The brand concept of “let the family sleep well” is recognized by more and more consumers. Shanghai Mercury Home Textiles Li Yulu, chairman and president of Textile Co., Ltd., will give a wonderful sharing on the theme of “Innovative Quality Manufacturing, Cultural Inheritance – Mercury Home Textiles Brand Building and Product Strategy Sharing”.
Be broad-minded and appreciative, accumulate thickly but thinly. Facing the new normal, new consumption, and new momentum, the “2021 China Brand Development International Forum – Textile and Apparel Industry Brand Building Sub-forum” will discuss, build and share together. Efforts will be made to improve the competitiveness of Chinese textile and apparel brands, help create a new ecology of Chinese brands, lead contemporary fashion life and new consumption, and meet people’s new expectations for a better life.
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