Why are Keqiao fabrics popular in the market? Listen to what buyers of the 2021 Shaoxing Keqiao Spring Textile Expo say
In May, the wind and sunshine in Keqiao were beautiful and warm, and a grand event linking the national textile industry kicked off here. May 7th is the second day of the 2021 China Shaoxing Keqiao International Textile Accessories Expo (Spring) (referred to as: 2021 Shaoxing Keqiao Spring Textile Expo). After the excitement of the first day, the exhibition hall is still crowded with people. , chatting and laughing. The lively atmosphere reflects the prosperity of the 2021 Shaoxing Keqiao Spring Textile Expo, which has returned in the post-epidemic era.
Precise business docking is an important means to bridge the gap between supply and demand. It is also an important way to improve the effectiveness of business. It is also a new driving force to help the industry overcome difficulties and move forward. To this end, the organizers of this exhibition focus on the new dual-circulation pattern and the business model in the new market environment. They make full use of the data resources of hundreds of thousands of merchants accumulated over the years to attract domestic buyers, focusing on inviting apparel and home textiles. Listed companies and China’s Top 500 Most Competitive Textile and Apparel Companies went to the exhibition for on-site procurement, actively taking advantage of my country’s large market size and domestic demand potential, and integrating into the new “dual cycle” pattern at home and abroad. At the exhibition site, clothing merchants associations from Qingdao, Xiamen, Tianjin, Shenyang, Shenzhen and other places organized purchasing groups, as well as well-known brands from all over the country.
So, in the context of the new stage and new pattern, what are the new needs of buyers? Why does every Keqiao Textile Expo attract buyers from all over the country? How do they evaluate Keqiao Textile Expo and Keqiao Fabrics? “Textile and Apparel Weekly” reporters interviewed a number of buyers face-to-face, taking everyone to see through the market dynamics and understand procurement needs.
Enrich the fabric library and gain insight into new trends
Wang Siyong, Fabric Development Manager of Jiangsu Soho International Group Co., Ltd.:
Jiangsu Soho International Group is a large-scale comprehensive international trade industry group company with international trade as the leader, industrial development as the foundation, and both domestic and foreign trade. In the textile and clothing sector, it has seven subsidiaries engaged in clothing design and export. Its business covers Europe, the United States, Southeast Asia and other parts of the world. It has been among the top 200 exporters and importers in China for more than ten consecutive years. The top 500 exporters are on the list.
For such a large group enterprise, the types and quantities of fabrics required are extremely large. “Soho International’s dedicated fabric center is mainly responsible for collecting all types of fabrics including cotton, linen, wool, chemical fiber, and new materials to enrich the fabric library for the company’s clothing The business selection of the design department. Currently, the company’s fabric library has more than 6,000 varieties, a large part of which come from Keqiao. Many new products displayed at this textile expo font>, new technologies make our eyes bright, and more fabrics will be included in our fabric library.” said Wang Siyong, the company’s fabric development manager.
It is understood that 70%-80% of the knitted fabrics required by the company come from Keqiao, and the Keqiao Textile Expo is a diversified event integrating commerce, technology, fashion, sustainable development, and industry exchanges. , a professional and international exhibition and trade platform, is an effective window for Soho International fabric developers to understand Keqiao fabrics. Wang Siyong said that by participating in the Keqiao Textile Expo, he not only gained many high-quality fabric suppliers, but also discovered more cutting-edge fashion information and trends, which played an important role in later fabric collection.
Work together to innovate and cooperate for win-win results
Zhang Wei, general manager of Shandong Qianrong Home Textile Co., Ltd.:
Shandong Qianrong Home Textile Co., Ltd. is a professional home textile enterprise integrating R&D, production and sales. The company adheres to design innovation as its core and has more than 60 experienced designers. It launches more than 3,000 new products and nearly 10,000 designs every year. Its products are exported to more than 80 countries including the United States, Europe, Japan, the Middle East, Australia, and Singapore. countries and regions.
At this Textile Expo, Zhang Wei, general manager of Qianrong Home Textiles, personally led the team and came with the purchasing and design teams, hoping to find fabrics companies with strong independent research and development capabilities font>, give full play to the power of collaboration between the upstream and downstream of the industrial chain and jointly innovate. In the post-epidemic era, people are particularly concerned about health. In order to cater to market demand, Qianrong Home Textiles is vigorously developing new functional products such as antibacterial and anti-mite. Therefore, the company’s procurement needs at this exhibition focus more on high-end functionality and compliance. Sustainable greeneco-friendlyfabric.
“Although representatives from companies will come to participate in every Keqiao Textile Expo, I haven’t been to Keqiao for several years. When I came here this time, I found that the changes were very big. The overall exhibition and exhibitsQuality has been greatly improved, and more and more functional and original design fabrics have appeared. At present, we have reached preliminary cooperation intentions with several suppliers, and I believe there will be in-depth cooperation in the future , especially a graphene new material company, is highly consistent with our subsequent development direction.” Zhang Wei said.
Keqiao fabrics remain the same choice
Xie Peng, general manager of Liaocheng Slow Design Clothing Co., Ltd.:
Times are changing�Enterprise layout is changing, and market demand is also changing, but Keqiao fabrics are the constant choice of Liaocheng Man Design Clothing Co., Ltd. The company is a clothing enterprise integrating original design, production and sales. More than 90% of the fabrics required by the company come from Keqiao. Xie Peng, the general manager of the company, is also the president of the Liaocheng Garment Association. He personally leads a team to almost every Keqiao Textile Expo. This time, nearly 20 association member companies were organized to come to purchase.
At this exhibition, Xie Peng hoped to purchase Roman cloth, milk silk and other fabrics, and quickly identified the required products and suitable suppliers through visiting the exhibition. At the same time, while visiting the exhibition, I had deep feelings about the Digital Textile Expo launched this time. “After the epidemic, the digital economy has risen rapidly. Keqiao Textile Expo has kept up with the times and industry development trends. Online exhibitions have become more and more mature and the situation has become more and more diverse. Live broadcast exhibitions, online forums, cloud exhibitions, and multiple channels Promote and attract traffic and seize more business opportunities, this is also the direction our company is currently trying.” Xie Peng said.
As the president of the Liaocheng Garment Association, Xie Peng not only actively participated in the Keqiao Textile Expo, but also spared no effort to attract more member companies to come. He hopes to lead everyone through the Textile Expo with increasingly “hard-core” connotations. Understanding fabricfashion trends and industry development trends will bring effective inspiration to the company’s subsequent product development, allowing Liaocheng Clothing and Keqiao Fabrics to complement each other’s advantages and work together for a win-win situation.
A new starting point, working together towards the future
Xu Man, fabric development manager of Nanjing Yishi Brand Management Co., Ltd.:
As a newly established young brand, Nanjing Yishi Brand Management Co., Ltd. is in the stage of supplier contact and accumulation, and has great expectations for this trip to Keqiao Textile Expo. It is understood that the company started official operations this year, focusing on the design and development of various types of clothing such as yoga wear, swimsuits, jeans, home wear, etc., and is committed to full-category and diversified development.
According to the company’s fabric development manager Xu Man, she had been a die-hard fan of the Keqiao Textile Expo before the establishment of the Yishi brand, and she would find different surprises every time she participated in the exhibition. “The Keqiao Textile Expo, based on the Keqiao Textile Cluster, brings together high-quality fabrics from all over the country, with rich categories, novel designs, and high cost performance. It is an ideal platform for downstream clothing design brands to purchase fabrics. New companies and new starting points, we hope to use this The Secondary Textile Expo is an opportunity to accumulate more high-quality suppliers and help the Yishi brand develop better,” Xu Man said.
At this exhibition, the company hopes to purchase woven fabrics suitable for designing jackets, sports elastic knitted fabrics, denim fabrics, etc. Wandering in the sea of fabrics at Keqiao Textile Expo, Xu Man and his colleagues quickly found their favorite products and suitable suppliers with their skilled business skills. Xu Man said that we have reached a preliminary cooperation intention with a denim company, and we will have further contacts in the future. In the future development process of the company, Keqiao may be the fabric rear that supports us all the way forward.
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