Textile companies launched the “Made in Zhejiang” brand brand
May 10th is the fifth Chinese Brand Day. Not long ago, the Zhejiang Manufacturing Standard for “Modified Polyvinyl Chloride Covered Silk Outdoor Shade Fabric” drafted by Zhejiang XimenNew Materials Co., Ltd. was officially released and implemented , which means that the brand value of this new textile materials company has been further enhanced.
It is reported that “Xidamen” is a leading enterprise in the field of functional sunshade materials in China, and is the epitome of Keqiao District textile enterprises’ active participation in the “Made in Zhejiang” standard. The formulation, release and implementation of the standard “Modified polyvinyl chloride covered silk outdoor sunshade fabric” will promote the highquality development of the functional sunshade material industry, enhance the industry’s brand image, and achieve sustainable development.
Keqiao is the largest textile industrial cluster in the country, and its textile production capacity accounts for about 10% of the country’s total. As the foundation of Keqiao District’s economic development, the textile industry is also the top priority in cultivating the “branded brand Made in Zhejiang”. As a pilot county for the cultivation of the “Pinzibiao” brand, Keqiao District has always attached great importance to the standard improvement project. “High-count combed hemp-cotton blended natural yarn” of Jimaliang Silk and “Weaving Yarn” of Dingfeng Textile Machinery have emerged successively. There are 12 textile “Made in Zhejiang” standards including “Aluminum Alloy Heald Frame for Machinery”, Huayu Textile Machinery’s “Chemical Fiber Filament Two-for-one Twisting Machine”, and Wallaife’s “Cloth-based Rubber Wall Covering”.
Products that can be recognized as “Made in Zhejiang” are domestic first-class and internationally advanced industry products. Their main performance indicators are superior to similar domestic products and are synonymous with high quality. For example, Wallaife’s “Cloth Adhesive Wall Covering” standard stipulates the basic requirements, technical requirements, inspection rules, etc. of the product. Many key indicators such as the maximum limit of heavy metals, color fastness, and waterproof performance are much higher than the industry standard requirements. , the release of this standard will give the company a head start in building a domestic high-end wall covering manufacturing brand.
Only by leading the industry can we take the initiative and have the right to speak. The relevant person in charge of the District Market Supervision Bureau said that promoting the high-quality development of textile enterprises with “standardization” and launching the “Made in Zhejiang” Keqiao brand are in line with Zhejiang’s current push for the textile industry to be high-end, branded, fashionable and green. Development coincides with each other. “It is conducive to improving the independent innovation capabilities of enterprises, increasing the voice of textile industry standards, promoting the transformation and upgrading of the textile industry, and achieving high-quality development.” the person in charge said.
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