Original designs gather at Oriental Fashion Center to collectively speak out for “Chinese Brand Day”

Original designs gather at Oriental Fashion Center to collectively speak out for “Chinese Brand Day”

On May 10, the “Brand Originating from the East—— “Textile and apparel brand building series activities” grandly opened in Qingdao Oriental Fashion Center.

2021 is the first year of cultural renaissance. As fashion brands, clothing brands, and technology brands have entered the global field of vision, Oriental Fashion Center has led cutting-edge original designs to collectively speak out for “Brand Day”. With the core of “integrating element design, exploring cultural connotations, and conveying cultural concepts”, 20 A number of original designer brands display new season trend products with diverse styles, jointly demonstrating the power of original design and telling the brand’s fashion story.

In recent years, the new generation of consumers represented by the post-95s and post-00s generations have actively expressed their confidence in loving manufacturing, loving design, and loving brands. At the event site, five sections including original brand display, upstream and downstream matchmaking meetings, designer salons, offline experiential consumption and online live broadcasts were highlighted. 33. LNBR, R39, LAOGUI, Qibule, Zhiyi ZHIYI, Zhang Kejia, Feng Qiwu, Maison Mai, MAKOPINK, SO NEAR SO FAR, MAISON LUMIERE, YGP_studio, Ms Volcano, PROJECTWASTED, Xiangqiao Sheng, Youni Jewelry, Bronze Lucia, FACEON LAB, NXBGF, KIMUSSO and other original design brands that have attracted much attention from buyers in recent years are now on the scene. With high-looking, cost-effective, creative and eye-catching trendy clothing products and youth cultural value output, we build an interactive space for original design and new consumer groups dominated by “Generation Z”.

Original design has become a new consumer hotspot, and brands are building a highland for cultural renaissance. Among them, the Oriental Fashion Center takes advantage of its powerful industrial platform to gather original fashion brand resources in Asia and even the world, and is committed to integrating in-depth exchanges and cooperation between designers, buyers, brands and the supply chain to become the forefront of original design.

Oriental Fashion Center is a fashion creative industry park invested and developed by Qingdao Chinatex Yilian Fashion Industry Investment Group. It is committed to using “art as a guide and technology empowerment” as a means to create a “place for exploring creative inspiration,The source of fashion trends and the place to experience fashion culture.” Focusing on the characteristics of the fashion industry and the demand for original design, we integrate industrial resources and link up multiple forces. Through the construction and operation of the original design trading center, we empower commodity power with design, empower sales power with brand channels, focus on cutting-edge original design, and build an online and offline comprehensive The channel trading service platform promotes the upgrading, transformation and highquality development of small and medium-sized brand enterprises.