Keqiao Textile Expo: Integrate into the new pattern of “dual circulation” and win new business opportunities through “dual channels”
KeqiaoChina Textile City is currently the largest textile distribution center in the world with the most complete industrial chain and the most varieties of products. The Keqiao Textile Expo, which has been held for more than 20 consecutive years, is one of the three well-known fabric exhibitions in China. The exhibition economy led by the Spring and Autumn Textile Expo has become the engine for the development of Keqiao’s service industry. From May 6th to 8th, the 2021 Keqiao Spring Textile Expo was held at the China Textile City International Convention and Exhibition Center. During the three-day exhibition of this Spring Textile Expo, the number of admissions reached 53,259, an increase of 1.3% compared with the 2019 Spring Textile Expo. During the same period, the number of viewers on the online live broadcast platform reached 248,093.
This Textile Expo deeply explores the new model of digital exhibitions. On the basis of striving to run offline physical exhibitions, it will set up a cloud live broadcast area at the exhibition site, Internet celebrity live broadcast exhibitions and other forms to help exhibitors lock in online and offline “Dual channels” new business opportunities integrate into the new domestic and foreign “dual circulation” pattern.
This Spring Textile Expo is guided by the China Textile Industry Federation and hosted by the China Chamber of Commerce. China Textile ImportExportCo-organized by the Chamber of Commerce, there are 1,360 booths and 505 exhibitors. The exhibition area reaches 25,000 square meters, which is divided into textile fabric exhibition area, fashion design exhibition area, and digital printing exhibition area. Three major blocks. The main exhibits are textile fabrics (accessories), home textiles, creative designs, etc. Sun Ruizhe, Chairman of the International Federation of Textile Manufacturers and Chairman of the China Textile and Apparel Industry Federation, Jiang Ming, Chairman of the China Chamber of Commerce, Xu Yingxin, Vice Chairman of the China Textile and Apparel Industry Federation, Qiao Yanjin, Director of the China Textile Information Center, Director of the China Textile Engineering Society Chang Fu Guangwei, Director of the National Textile Product Development Center Li Binhong, Keqiao District leaders Zhao Rulang, Chen Hao, Hu Guowei, Yu Jianlin and other leaders and guests visited the exhibition.
Digital empowerment helps the industry “dual cycle”
In the post-epidemic era, online new economic models such as live streaming and cloud exhibitions have become a booster for the economic recovery of enterprises in the textile industry. Based on the outstanding results of last autumn’s “Cloud Textile Expo”, the 2021 Keqiao Spring Textile Expo once again delved into the new model of smart exhibition hosting, launched the “Digital Textile Expo”, and opened a cloud live broadcast area at the exhibition site. Through online display, online trading, live streaming, trend release and other content on the cloud, we will create a global, diversified and multi-dimensional innovative “Online Textile Expo” to help exhibitors lock in new online and offline “dual channels” business opportunities and integrate into the new “dual circulation” pattern at home and abroad.
When you walk into the exhibition hall, you will see the ultra-large high-definition LED screen and live broadcast room, which is refreshing. At 9:30 a.m. on May 6, the first live broadcast of the roundtable “Using Numbers to Empower Intelligence, Textile Digitization” began. Followed by “Exploring Hot Styles: New Product Information, Buyers Explore” and “Micro Classroom: Digital Fashion, All Live Broadcasts”… This Textile Expo will have 10 live broadcasts, and the live broadcast content includes textileFashion trend analysis, international and domestic high-end fabric display, textile exhibition exhibitors’ fabric display, textile enterprise live coaching courses, on-site exhibition exploration, special promotion meeting of Textile Expo, etc., display the exhibition through digital means Image, corporate image, corporate products. During the exhibition, many supporting service providers who serve the digital transformation of textile enterprises participated in the exhibition. Together with the live broadcast courses, they guided and helped textile enterprises use digital means for production management and product sales.
Guo Mu, honorary president of the Zhejiang International Convention and Exhibition Industry Association, believes that the digital era has arrived and the digital convention and exhibition economy will become a new wave. The digital exhibition will be better presented at this Textile Expo. The live broadcast room of this Textile Expo is a highlight, with lively online and offline interactions. He said that the Zhejiang Provincial Department of Commerce held 523 online commodity export exhibitions last year and achieved very good results. In the future, everyone will skillfully use online and offline exhibitions. Therefore, it is necessary to provide training for exhibitors to integrate the concept of digital exhibitions and embed the concept of digital foreign trade into the minds of operators.
After more than 20 years of development, Keqiao Textile Expo has become a diversified, professional, and international exhibition and trade platform in the textile industry that integrates commerce, technology, fashion, sustainable development, and industry exchanges. A benchmark for highquality development. This exhibition gathers the powerful forces inside and outside the industry, connects all links from the perspective of the entire industry chain, and presents the source of innovation, business opportunities, and fashion in the new stage of industry development.
Xie Peng, general manager of Liaocheng Slow Design Clothing Co., Ltd., led a team to purchase fabrics with 16 companies from the local clothing chamber of commerce. He felt that this textile expo had changed a lot. What impressed him most was the digital atmosphere. Thicker. The company is engaged in women’s fashion, infant and children’s clothing, and nearly 90% of its fabrics are purchased from China Textile City. In response to the epidemic, the company also developed a live broadcast business. He said, “When I walked into the lobby and saw the live broadcast on the big screen, it was a good atmosphere. The proportion of our company’s online business is increasing year by year, and live broadcast has become a key issue during the epidemic period.Textile Expo, but every year he arranges colleagues to come to purchase. This time he brought the purchasing team and design team to the Textile Expo. He said, “I haven’t been here for a few years, and I feel that there have been great changes. The exhibition is getting better and better, especially some new functional fabrics, such as antibacterial and anti-mite fabrics, which have promoted and helped our product development to a certain extent. This time we We have also contacted some suppliers and have initially reached an intention to cooperate. We will join forces with the suppliers to jointly develop some products.”
During this Spring Textile Expo, exhibition activities such as the 2021 Ninth Keqiao Fashion Week, 2021 China Keqiao International Textile Printing Industry Exhibition and 2021 Keqiao Digital Printing Forum were held jointly to present the technology of the textile industry in an all-round way , fashion, green glamour, and signals of change. Standing at the new starting point of the “14th Five-Year Plan” and a new stage of development, Keqiao Textile Expo will continue to rely on the Keqiao Textile Industry Cluster, take root in the China Textile City market, deepen industrial linkage, develop layout in the upstream and downstream of the textile industry, and adhere to Taking “leading the global textile trend, showing the charm of fashion technology, promoting industrytransformation and upgrading, and building a supply and demand trade platform” as its mission, intechnological innovation We will play new roles and responsibilities in key areas such as , green development, expansion of domestic demand, and digital reform, and strive to create an “important window” for the new development pattern of the textile industry.
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