2021 China Brand Development International Forum – Textile and Apparel Industry Brand Building Sub-forum was held
On the occasion of the fifth “Chinese Brand Day”, on May 11, the 2021 China Brand Development International Forum – Textile and Apparel Industry Brand Building Sub-Forum was grandly held at the Friendship Hall of the Shanghai Exhibition Center. The event was organized by the National Development and Reform Commission, the Propaganda Department of the CPC Central Committee, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the State Administration for Market Regulation, the StateIntellectual PropertyBureau, Co-sponsored by the Shanghai Municipal People’s Government, with special support from the State-owned Assets Supervision and Administration Commission of the State Council, hosted by ChinaTextile Industry Federation, co-organized by China Textile Industry Federation Brand Office, Qingdao·Oriental Fashion The center is a special cooperation unit.
Since 2019, as a series of sub-forums of the International Forum on China Brand Development on China Brand Day, the textile and apparel industry brand building sub-forum has been successfully held for two sessions, providing a very powerful platform for promoting China’s excellent textile and apparel brands to the world. communication and display platform.
With the theme of “New Era, New Value and New Ecology”, this forum has two major links: “authoritative release” and “theme sharing”. It uses a combination of offline and online models to focus on high-end textile industry The global comparative advantage of qualitydevelopment, demonstrating the outstanding contributions of outstanding brands in the industry in the three major fields oftechnological innovation, cultural confidence and green development, and demonstrating the industry Develop a new look, interpret the new connotation of the brand, highlight the new cultural vitality, promote high-quality development of the industry, help build a powerful brand, and meet the people’s needs for a better life.
At the event site, Zong Ruilong, deputy director of the Textile Division of the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology, Qiao Hao, a fourth-level researcher in the Party Building Division of the Party Building Bureau of the State-owned Assets Supervision and Administration Commission of the State Council, Chairman of the International Federation of Textile Manufacturers, China Sun Ruizhe, President of the China National Textile and Apparel Federation, Yang Zhaohua, Vice President of the China National Textile and Apparel Federation and Director of the Brand Work Office of the China National Textile and Apparel Federation, Hua Shan, Director of the Industry Department of the China National Textile and Apparel Federation and Deputy Director of the Brand Work Office of the China National Textile and Apparel Federation, China Textile Construction Feng Dehu, Dean of the Planning Institute, Wei Lin, former director of the China Textile and Apparel Industry Federation Media Center, Qu Fei, deputy director of the Brand Work Office of the China Textile and Apparel Industry Federation, and other leading guests, as well as textile and clothing brand companies and local associations (commerce) from all over the country More than 100 people, including representatives from the press and news media, gathered at the scene to discuss the development plans of Chinese textile and apparel brands. The forum was chaired by Li Xuefei, deputy director of the Brand Cultivation Business Division of the China Textile and Apparel Federation’s Brand Work Office.
Sun Ruizhe, Chairman of the International Federation of Textile Manufacturers and Chairman of the China Textile Industry Federation, emphasized the important role and status of brand building in his speech, profoundly explaining that driven by a new round of industrial revolution and market changes, With the enrichment and change of brand connotation and carrier, it is proposed that “concept is the brand, traffic is the brand, and ecology is the brand”. At the same time, three suggestions are put forward on how the brand can achieve high-quality development: First, based on product quality, systematically improve supply capabilities; the second is to focus on ecological construction and systematically improve the development model; the third is to focus on responsible development and systematically promote the introduction of concepts.
Three major authoritative releases
Show new achievements in brand building
Over the years, the China Textile and Apparel Industry Federation has always placed brand work in a vital position. It established a brand work office in 2011 and is committed to the research and implementation of brand strategic planning, brand cultivation and promotion, and the promotion of textile and apparel brands. Improvement of construction capabilities. This forum also released the “2020 China Textile and Apparel Brand Development Report”, “2021 China Contemporary Youth Fashion Life Trend White Paper”, and “2021 China Textile and Apparel Brand Competitiveness Results”
01
“2020 China Textile and Apparel Brand Development Report”
The “China Textile and Apparel Brand Development Report” was first published in 2012 and has been released for the ninth time this year. By sorting out new characteristics, taking the pulse of new situations and looking forward to new trends, the report has become a vane and important guide for industry brand development. Work Guide.
Yang Zhaohua, vice president of the China Textile and Apparel Industry Federation and director of the Brand Work Office of the China Textile and Apparel Industry Federation, released the “2020 China Textile and Apparel Brand Development Report” on-site. Starting from the three parts of challenges and opportunities, adjustment and innovation, and strengthening and improvement, based on systematic and detailed brand building data survey and a large number of typical case analyses, with a global perspective, this article deeply analyzes the new environment faced by Chinese textile and apparel brands in the new era. , new situation, new direction. He pointed out that the “14th Five-Year Plan” brand has ushered in a new direction of “three reinforcements and two improvements”: strengthening the consumption and cultural leadership capabilities of terminal consumer brands; strengthening the basic support and high-quality manufacturing capabilities of processing and manufacturing brands; strengthening regional Brand aggregation and industrial radiation capacity building; focusing on improving the competitiveness of Chinese textile and apparel brands; focusing on improving the creative design park’s ability to incubate brands and service industries.
02
“White Paper on China’s Contemporary Youth Fashion and Lifestyle Trends in 2021”
��The high-quality development of the textile industry jointly creates a new ecology of Chinese brands and helps China’s textile industry become the main driver of the world’s textile technology, an important leader of global fashion, and a powerful promoter of sustainable development.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
