Yuyue Home Textiles was awarded the 2021 China Textile and Clothing Brand Competitiveness Enterprise
On May 11, “2021 China’s Textile and Apparel Brand Competitive Advantage Enterprises” was officially released at the official series of China Brand Day activities “2021 China Brand Development International Forum – Textile and Apparel Industry Brand Building Sub-forum”, which is a joy Home Textile Co., Ltd. is listed among them. This brand value evaluation is to implement the task of “improving the brand value evaluation system and providing consulting and evaluation for corporate brand creation” proposed by the “General Office of the State Council on Carrying out “Three Products” Special Actions in the Consumer Goods Industry to Create a Good Market Environment”. According to the “Notice of the General Office of the Ministry of Industry and Information Technology on the issuance of the key work division plan for carrying out the “three products” special action in the consumer goods industry to create a good market environment”, the ChinaTextile Industry Federation The 2021 textile and clothing brand market competitiveness evaluation work was carried out based on the “Brand Evaluation Brand Value Evaluation Requirements” and “Brand Value Evaluation of Textile Clothing, Shoes, and Hats Industry”. To this end, the China National Textile and Apparel Industry Federation established the “Working Mechanism to Improve the Competitiveness of China’s Textile and Apparel Brands” and established a research team. After nearly two years of in-depth research, based on relevant international standards and national standards, and closely following the characteristics of the textile and apparel industry, after many years Conduct a round of evaluation, improve the brand value evaluation system, and establish a calculation model. Through voluntary declaration and systematic evaluation, 55 textile and apparel companies were finally identified as 2021 Chinese textile and apparel brand competitiveness enterprises.
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